An average of 40 HANDS are required in the production of coffee, from plant to cup.40 Hands Coffee
was created by several individuals with a passion not only for outstanding coffee but a desire to make a positive impact on the lives of the millions of coffee growers in poor and developing countries.
40 Hands seeks to promote the growing interest in quality coffee in Singapore, and become a strong advocate for sustainably produced coffee throughout the world.
For people in developed countries, Coffee is a simple and common daily pleasure. However for the 25 million people around the world who grow coffee in developing countries, it is central to their lives and their livelihoods.
The history of coffee is filled with stories of poverty and exploitation. Even today, over half of the world's yearly produce is bought up by a handful of multi-national companies who have unrestricted control of the market, and ensure coffee prices and quality remain low. Their profits are huge, at the expense of the actual coffee growers, many of whom are left unable to feed their families or pay for the most basic necessities.
40 Hands aims to support and promote a sustainable coffee economy where growers are paid a fair and decent price for their coffee, and are empowered with knowledge and information about the coffee trade.