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Founded in Singapore in 2010, celebrates the fast paced metropolis city that we live in and all of its modern manifestations. It is the definitive site for citizens to keep up with the ever-changing landscape of our surroundings. We are the leading authority on all places new, things creative and an exciting hub for what's cool, innovative, original and new on the scene. We value the work brands, governments and people put into creating a City that is truly vibrant, always on the move and in a constant and valuable process of metamorphosis; channeling our discoveries to a very targeted local audience.
Our readers represent the emerging new breed of opinion formers. Inquisitive and acquisitive combined, they actively hunt down the latest new places to be the 1st to know and to set the trend!

We select and celebrate what is awe-inspiring, in vogue and enduring from all that is sought-after in lifestyle, retail, travel, property, architecture, health & beauty, nightlife, kids, culinary, attractions and all things green! We remain relevant by the very nature of a cities growth – sometimes fickle sometimes refreshing but always thrilling with the ongoing change in tastes, style and the consumers' reaction to a brilliant new experience. delves deep, finding tomorrow's icons and the Great New hangouts that may define an upcoming generation's cityscape.

We are the reference point for all those who want to be in the know and set the new trend.
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