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  About us  began in 2010 in partnership with Singapore's leading luxury event organizer (B-Yond) with a database of 75,000 expats, socialites, high net worth individuals, business owners, fashionistas and lifestyle enthusiasts. The active subscriber base is complemented by a powerful media database comprising 1,500 editors, writers, journalists, bloggers and publishers who all receive the popular bi-weekly e-Newsletter and our partner mailers (eDMs). enables our advertisers to reach out into the inboxes of all the attendees of Singapore's largest and most glamorous F1 weekend after-party: The Podium Lounge at The Ritz-Carlton, Millenia (10,000 guests annually since 2009); as well as the ticket, VIP table and corporate hospitality guests of The Singapore International Jazz Festival at Marina Bay Sands (20,000 guests annually since 2014). is the online destination for spotting new trends and a social utility platform channelling daily news of Singapore's coolest new places to our captive audience and guiding them on where to shop, eat, play, visit, relax, stay, be entertained and be seen. features the most important new places that open, championing leaders in their fields of design, branding, retail, tourism and customer experience. Our advertising campaigns marry superb news with striking visual content enabling the voice of the advertiser to align with all things 'New' as well as the stamp of quality that listings ensure. 3,500+ unique daily readers are opinion formers who pride themselves on setting the trend. Our members have high disposable income, are brand savvy, stylish and are constantly seeking out new ways to spend their leisure time. They have an insatiable hunger for new places and are quick to embrace new styles. They're fashion conscious, street-smart, cash-rich and constantly on the move. They indulge their free time shoppping, eating, partying, networking and travelling and pride being seen at the hottest new venues.'s partners and advertisers are able to position their brands at the forefront of what's cool, hip and trendy in Singapore. With a 100% focus on local features and a premium, 'mature' audience of local socialites, expats and professionals in Singapore, is the ideal platform for communicating your ad campaigns and promotions to a targeted audience of high affluence segment spenders, influencers and media.

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