Their story starts in the mid-‘90s, when pink and red enslaved the prestige beauty market. Flying in the face of this monopoly, Urban Decay unleashed a line of lipsticks and nail enamels inspired by seedier facets of the urban landscape.
The vibe since day one? Beauty with an edge™. While they’ve grown like crazy since then, they haven’t stopped experimenting. They now offer an endless array of high-performance cosmetics, from velvety-soft shadows and creamy, badass lipsticks to weightless complexion products and high-tech setting sprays to make your makeup last all day.
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