Poised to cut a swath in Singapore’s sneaker‐loving community is The Social Foot, a brand‐new multi‐label sneaker and lifestyle concept store that offers an engaging shopping experience anchored on the exciting social media trend. 

Using a colour palette of gunmetal grey and midnight black, the store is created to have a modern and sleek allure. The shelves remain largely unbranded, which is a deliberate move by the company, to encourage customers to browse and discover sneakers from various brands. The ceiling is inbuilt with changing LED lighting which allows the store set the tone for any desired ambience. 

Setting itself apart from the competition, The Social Foot is also built with creating a space for the sneaker community in mind. The interior fixtures are modular in design, allowing the store to be transformed into an intimate event space or a pop‐up installation in a heartbeat. There are plans for future events that will allow the sneaker community to be involved in their own sneaker customization; talks with sneaker authorities; preview launches; and more. 

Buoyed by a stellar roster of sneaker brand names including Adidas; Reebok Classic; Pro‐Keds; Keds; Sperry; Asics; Puma; Saucony Originals; Onitsuka Tiger; New Balance and Lacoste, The Social Foot allows individuals to find as well as develop their own identities through sneaker fashion.