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Play is a child’s work and The Better Toy Store is a child’s workshop of award-winning toys carefully selected for excellence in play value, design, quality and impact on the environment. Every toy they choose is evaluated for these qualities and they do not compromise because they believe children deserve the best. Anything else is just not good enough. Their latest store will be opening soon at Paragon.
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In 1987, The Original Toy Store started as a tiny store that made sustainability its foundation and good design its cornerstone. Only the best toys from award-winning brands the world over, were painstakingly sourced and presented in a one-of-a-kind experiential shop environment.
In 2004, to better communicate their brand, they renamed ourselves The Better Toy Store because, in a nutshell, their toys are simply, better.
To this day, only Educational, Beautiful, Safe and Environment-friendly Toys are chosen.
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