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SPORTS & RECREATION |
17 July 2017 |
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New Balance's newly renovated store at Velocity @ Novena Square has reopened. Visit and shop at the revamped New Balance store for its latest performance running shoes and lifestyle apparels.
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New Balance began as a Boston-based arch support company in the early 1900's, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company. Today New Balance is a family of brands including New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine.
Since the days of selling arch supports to police officers and waiters, New Balance has been a brand concerned with meeting the needs of the everyday athlete. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance.
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