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HEALTH & BEAUTY |
24 June 2019 |
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amika: at Wisma Atria is a professional line of hair care + styling tools founded in Brooklyn for a lifestyle of self-expression & hair rebellion.
amika was founded by industry outsiders in Williamsburg, Brooklyn in 2007 and is the antithesis of a typical beauty brand.
Instead of purveying unattainable perfection, they believe in an idiosyncratic and totally individual version of beauty. The result is a culture of inclusion and positivity, all while delivering puddles of fun and a sunny disposition from looking at their packaging.
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amika: products are like a good friend – straightforward, dependable, and fun to spend time with.
They are kind-of obsessed with that “super-fruit” Sea Buckthorn Berry, so they include it in every of their haircare and styling products.
They are always on a quest for new technologies and ingredients to deliver high-performing products – even replacing ingredients when better alternatives are available. Their products are vegetarian-friendly, cruelty-free and free from* sulfates, MIT, MCI, Phthalates and artificial colors.
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