amika: at Wisma Atria is a professional line of hair care + styling tools founded in Brooklyn for a lifestyle of self-expression & hair rebellion.

amika was founded by industry outsiders in Williamsburg, Brooklyn in 2007 and is the antithesis of a typical beauty brand.

Instead of purveying unattainable perfection, they believe in an idiosyncratic and totally individual version of beauty. The result is a culture of inclusion and positivity, all while delivering puddles of fun and a sunny disposition from looking at their packaging.

amika: products are like a good friend – straightforward, dependable, and fun to spend time with.

They are kind-of obsessed with that “super-fruit” Sea Buckthorn Berry, so they include it in every of their haircare and styling products.

They are always on a quest for new technologies and ingredients to deliver high-performing products – even replacing ingredients when better alternatives are available. Their products are vegetarian-friendly, cruelty-free and free from* sulfates, MIT, MCI, Phthalates and artificial colors. 

435 Orchard Road, Unit #B1-52 Wisma Atria