GEOX is the premier Italian footwear brand known for their invention of the “shoe that breathes". GEOX created a cult-like following in more than 100 countries with its breathable technology and stylish Italian design. Visit the GEOX concept store at Paragon to view their latest collection. 

Nearly 25 years have passed since Mario Moretti Polegato, founder and President of Geox, conceived of the revolutionary solution of piercing the rubber soles of his shoes to allow his feet to breathe during a trip under the hot sun of Reno, Nevada. Why not create a product that maintains the flexibility and strength of rubber soles, whilst also providing excellent levels of transpiration and breathability?

On his return, Moretti Polegato developed his flash of intuition in the workshop of a small footwear company owned by his family and developed a new technology for rubber soles. He patented it immediately and created the first “breathing shoe”.

290 Orchard Road, Unit #03-33/34 Paragon