Luxury fragrance brand, Byredo will be launching their makeup line in mid-October with a standalone store located at Takashimaya.  

Byredo was founded in 2006 by Ben Gorham. Ben began to be intrigued by scent and memory after travelling to his mother's hometown in India, where he was stirred by the aromas of spices and incense. Inspired by this trip, Byredo's scented candles and perfumes have been developed with an understated approach, using simple composition of the highest quality raw materials.

As an outsider in the beauty industry, Ben is somewhat of an anomaly and has been recognized for his personal style and connection to fashion and art in several international magazines such as French Vogue, Vanity Fair, Elle, V Magazine and Fantastic Man to name a few.  

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