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The new GrabKitchen Aljunied currently features more than 15 brands from a variety of F&B players.
The new kitchen is the 56th GrabKitchen regionally, making Grab one of the largest operators of cloud kitchen facilities in Southeast Asia.
With the commitment to support merchant-partners’ growth and provide consumers with high-quality food options, Grab started its cloud kitchen operations in 2018. GrabKitchen provides merchant-partners with more opportunities to increase their footprint and test new concepts at lower costs, while offering them with immediate access to Grab’s user base. It also provides merchants with new incremental sales channels through features like mix-and-match where merchants can reach a new segment of customers who do group ordering for their family or friends.
At 2,971 sqft, GrabKitchen Aljunied features eight kitchens and a small dine-in area. It will see a mix of merchant-partners who are new to the cloud kitchen model such as homegrown food chains Putien and Maki-san, Japanese Teishoku brand Yayoi, as well as returning ones who have seen success in their GrabKitchen Hillview venture including Playmade, Wolf Burgers and CarversX. Similar to the Hillview outfit, GrabKitchen Aljunied will also offer consumers a selection of drinks, as well as dessert and snack options.
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