Hollywood’s favourite burger joint, Fatburger is excited to announce the launch of its newest outlet at The Star Vista on 17 December 2020. Coming right up on the tails of its world’s first lifestyle concept store that was officially opened earlier in November at Orchard Cineleisure: Fatburger currently boasts five stores in Singapore since its inaugural inception in 2017. Diners can expect Fatburger’s full range of signature thick burgers, juicy buffalo wings and hand-scooped ice cream milkshakes to be transported to the City of Angels this holiday season!

Rising up amidst a pandemic, Fatburger opened three new outlets in quick succession this year. A trailblazer and innovator, the Halal-certified fast-casual restaurant is headed up by Chief Executive Officer of Deelish Brands, Mohamed “Moe” Ibrahim who wears many hats – an American businessman, hotelier and restauranteur. Switching tracks from Finance and Asset Management to become a serial F&B entrepreneur, Mr. Ibrahim is taking Halal cuisine where no one has gone before with the mission to “bring the world’s most loved, trusted and fastest growing restaurant brands to Southeast Asia,” starting with Fatburger.

Deelish Brands plugs the market gap in Singapore’s F&B sector for a trendy, fast-casual restaurant concept expanded for the large and growing Halal community in Southeast Asia. Fatburger, its pioneering project which has quickly gain popularity and is a leading fast-causal burger chain in Singapore; was inspired by Mr. Ibrahim's American counterparts and their fast-casual restaurant concept for fuss-free and hearty meals. Having captivated the hearts and taste buds of consumers in Singapore’s competitive F&B industry with its strong 100% local supply chain, Mr Ibrahim affirms that the key to sustainable competitive advantage is speedy innovation rather than past success.

1 Vista Exchange Green, The Star Vista, Unit #01-33