Unboxed by Singtel is an unmanned 24/7 store designed to introduce customers to a new retail experience featuring the convenience of digital technology in a friendly store environment.
In a first for Singapore, customers can consult with a roving live bot, which is powered by facial recognition technology, to receive personalised recommendations; try out phones; conveniently sign up for mobile plans at video-assisted self-serve kiosks; and immediately collect their purchased devices from the in-store POPStation. Additionally, customers can browse and buy popular accessories such as headphones, phone cases, power banks and contract-free handsets. They can also make bill payments, top up prepaid cards and Dash wallets, and get instant SIM card replacements.
“The future of retail is here and now. Our digital transformation integrates online and offline customer touchpoints to deliver fresh and fuss-free buying experiences to consumers. UNBOXED fulfils the needs of today’s consumer and provides a peek into the next-generation of retail – fast, instant, convenient and experiential,” said Mr Yuen Kuan Moon, CEO of Consumer Singapore at Singtel.
Currently based in the CBD at 20 Pickering Street, the store is modular and movable. Measuring 45 sq m when fully extended, it can be easily transported and reconfigured to fit different spaces. The store will move to a new location every few months to serve customers at high-traffic areas such as transport hubs and school campuses.
Co-created by Singtel staff, NCS and SingPost, security for the store is provided by NCS which developed a round-the-clock security platform called Sentinel while the POPStation lockers are prefilled with devices and replenished daily using SingPost’s Last Mile Platform (“LaMP”).
Unboxed by Singtel builds on the success of the digital transformation of Singtel’s flagship Comcentre store. It offers one of the most intelligent retail experiences in Asia, featuring an intelligent WiFi queuing system, integrated online and in-store shopping carts, and instant purchases via automated checkout. The store consistently receives an average of 99% positive customer experience scores and has won multiple accolades for its innovative approach to retail.
Featuring intricate lingerie pieces designed for the modern sophisticated woman, Chaloné promises romantic and sensual style while not forsaking the importance of comfort and fit.
The winner of Singapore Tatler’s Best Lingerie Award, Chaloné carries luxury labels like Lejaby, Lou Paris, and Aubade, and also stock larger cup sizes. Vist their newly-opened boutique at Jewel Changi Airport to check out their home brand Miracle Transformation Bra, or approach their Lingerie Consultants in store for bra fitting consultations.
Discover a world of design inspiration & beauty for your home. Bungalow 55 at Cluny Court has recently relocated to Dempsey Road.
Bungalow 55 has a beautifully curated selection of homewares sourced from around the globe. Their collection includes lamps, hand painted prints, pendant lighting, rugs, arm chairs, small furniture pieces and decorative accessories to make your space feel like home.
All their items can be accessed in store during business hours or through their online shop 24/7.
Naiise launched first Iconic store at Jewel Changi Airport - a new retail concept celebrating Experiences, Creativity & Community.
Spanning almost 9,500 sq ft, Naiise Iconic offers a more differentiated, experiential and iconic shopping experience. You can expect to browse a curated selection of more than 200 of Naiise's best brands and designers, have your gifts personalised and gift-wrapped on the spot at The Gift Bar, and dine from an "open-source" communal Pantry - featuring a variety of homegrown brands!
Be part of the Next Big Idea at The Launchpad, where you are invited to validate students and designers' new ideas, prototype and product. Looking for inspirations? Join our monthly workshops, talks and events!
Be part of the Next Big Idea at The Launchpad, where you are invited to validate students and designers' new ideas, prototype and product. Looking for inspirations? Join their monthly workshops, talks and events!
Therapy Market is a marketplace at Marina Square offering products and services for the personal therapy you need. They carry beauty, aromatherapy, food, health, personal care, plants, home and fashion products for a happy and healthy lifestyle.
Their aim is to provide affordable and accessible comfort, therapy, and pampering for individuals in our fast-paced society. In a nutshell, they want to create positive emotions and make you feel good everyday!
Located on the newly-revamped Level 3 of Paragon, Amaris is a luxury multi-brand fragrance retailer housing a collection of 11 niche perfume brands. Spanning 67 sq m, the charming modern retail space provides exclusive products and experiences for the discerning eye and polished senses.
Noteworthy brands exclusive to Amaris include artisanal French perfume houses BDK Parfums andMolinard that offer exceptional fragrances born from the finest, natural raw ingredients, and State of Mind, a brand that creates the perfect sensory union of fragrance and tea with a small but one-of-a- kind collection of ten pairings.
Other niche brands available are Carven, Compagnie de Provence, Histoires de Parfums, Jean Patou,Juliette Has A Gun, Lubin, Maison Micallef, and Miller Harris.
The store is designed with soft curves, bold tones, and negative space that is welcoming and stylish. Display tables, shelves and pedestals are created specially to best showcase the products in the most distinctive and attractive manner.
Amongst the collection of niche fragrance brands, the store also carries Compagnie de Provence, a personal care brand with natural products designed in Provence, France, for those who want to take their beauty and bath routine up a notch with luxurious body creams, hand creams and soaps. One key product is the first-ever exfoliating liquid Marseille soap made with over 98% natural ingredients that gently exfoliates, cleanses and hydrates the skin in a single step.
All products and fragrances are now available in store with new launches from selected brands every quarter.