CapitaLand is giving its shoppers a new reason to rediscover the joys of experiential shopping with NomadX (pronounced as “Nomads”) — Singapore’s first “phygital” multi-label concept store offering a new blend of physical and digital experience.
Be it a gamified onboarding process, automated store assistance such as smart mirrors, interactive product walls or the cashless payment experience, NomadX is designed for shoppers to enjoy shopping intrinsically as a social activity — one of sensation, discovery, immediate gratification and convenience.
NomadX occupies 11,000 square feet of space spread across two floors in Plaza Singapura, with an attractive frontage facing Orchard Road. The multi-label retail destination is now officially open with a curated selection of 18 tenants offering a wide range of fashion, beauty, consumer electronics, gadgets and food & beverage offerings. These include the first physical outlets in Singapore for Alibaba’s Taobao, as well as that of online fashion businesses Digital Fashion Week, evenodd, Révolte and Style Theory.
New-to-market brands include audio products specialist JBL and restaurant Bizen Okayama Wagyu Steakhouse by Aston Soon. Shoppers can also look forward to limited editions of well-known brands at NomadX, including the highly-anticipated Karl Lagerfeld’s K/Klassik Pins collection.
To ensure maximum flexibility for tenants to push the boundaries, NomadX incorporates short-term leases and “plug & play” retail units that are integrated with smart retail infrastructure. Tenants set up temporary homes like nomads – thus the inspiration for the store’s name – that are demarcated by modular panels and equipped with interactive technologies to encourage product discovery and play. The store’s fluid layout and data analytics capabilities make NomadX a suitable testbed for retailers to trial new concepts and products and respond swiftly to consumer reception and feedback.
Influenced by the American and Japanese Streetwear culture; Retro Gate is all about experimenting with different types of clothes to allow you to express yourself creatively.
Retro Gate is a newly-launched vintage store located in MacPherson. Run by three friends who met in university, Paul, Ryo and TK, Retro Gate makes announcements on new releases, sales, and even secret auctions via Telegram (link is on their Instagram @retrogateofficial).
In-store, customers will find over 1,200 pieces ranging from vintage t-shirts to Hawaiian shirts; military wear to workwear; hockey jerseys to vests.
Clarks celebrates its iconic status with the launch of an evolutionary store concept in ION Orchard.
Classic, understated and uncluttered, Clarks PURE concept store reflects its rich history and modern brand spirit. Designed to breath a new personality into the brand, the Pure concept will be rolled-out to other South-East Asian markets in the coming months.
Classic leather buttonback seats on birch floors and soothing neutral colour palette walls with use of natural materials such as oak and timber, the Pure store concept builds on the themes of simplicity and honesty. Positioned at the windows, illuminated light boxes and opal resin podiums create a gallery-like aesthetic for the collections. Brand and campaign imagery are displayed within the store for enhanced storytelling, while large-scale lightboxes are used to draw consumers in and further communicate key brand messages.
Flexible shelving systems now provide total flexibility in the way products are displayed and showcased. Following positive consumer reception of the launch in Manchester Market Street and Glasgow Buchanan Street, Singapore is the first city in Asia chosen to showcase the updated shopping environment.
Designed for Clarks stores all over the globe, the fundamental aspect of the new concept is to simplify the store’s surroundings and make the product the key focus. Seasonal stories - from shoes and boots to sandals and bags - will be executed through light box graphics displaying high impact brand imagery for enhanced storytelling and messaging.
COURTS the leading retailer of home electronics, IT and furniture products in Singapore, recently unveiled its newly refurbished Ang Mo Kio store as part of its commitment to revitalising the customer experience throughout its physical store network.
The redesigned two-story store spans 35,000 sq ft and is the second largest store in the transformation roadmap after COURTS’ flagship Tampines Megastore, which was redesigned in November 2017. The transformation brings the Megastore customer experience to a 25-year-old store sitting in the heart of one of Singapore’s oldest neighbourhoods.
Level 1 displays the latest retail concepts by major brands and for the first time, Apple, Samsung and Huawei are unveiling full brand concept areas in the store, where recently launched gadgets Note 9, iPhone Xs and Xs Max are retailing, and the upcoming Mate 20, Mate 20 Pro and iPhone XR will retail in a week to come when they are launched. While shopping for the kitchen, customers are now engaged in culinary delights by the new interactive cooking demonstration station with a regular line-up of cooking hosts. GURU, COURTS’ solutions provider, now has its owncounter on Level 1, inviting customers to consult in-house experts on repair issues, maintenance or smart link-up solutions for the home, and even trade-in and warranty services for their new gadgets.
To optimise the new space, the IT and electrical product range at COURTS Ang Mo Kio has been carefully curated to bring the latest and greatest in value. Customers can shop from the laptop and PC range, including new ASUS and Acer gaming concept areas, as well as the latest gaming models from the likes of HP, Lenovo and Dell. That sits next to the camera and wearables section, showcasing the latest in this trending category. COURTS’ TV range has a good mix of premium and entry-level models, including the latest OLED and QLED models on the market. From small to large home needs, homeowners can comfortably browse small home appliances as well as major white goods such as washers and air-conditioners.
Part of COURTS’ transformation of its furniture category, the partitions on Level 2 have been broken down to reveal the full space and showcase furniture in apartment and lifestyle settings. With today’s customers looking for a greater degree of personalisation, COURTS encourages self-browsing with its Customisation Wall, showcasing a range of fabrics and leathers for its made-to-order range of sofas. Design Studio, the company’s interior design and renovation solutions provider, has been refurbished as a three-room HDB showflat, offering shoppers visual inspiration as well as the option of packaging their renovation needs with home furnishing. A selected range of bedding from 10 leading brands offers all mattress sizes andcustomisable bedding options available at COURTS at a glance.
“While today’s shoppers are turning online to browse and compare prices, they still look to stores to provide the irreplaceable experience of great service that accompanies a satisfying shopping trip. Friendly advice from experts, complementary fix-it solutions, customisation options, inspirational showcases and fuss-free ‘click and collect’ – these have become part of the expectations of today’s modern, omni-channel shopper. Ang Mo Kio is the latest in our commitment to transform our physical shopping experience for Singaporeans. As our second oldest store at 25 years old, COURTS Ang Mo Kio has seen generations of shoppers and this redesign reaffirms our commitment to modern homeowners with great service at the best value,” shared Mr Ben Tan, Country CEO of COURTS Singapore.
Furniture retailer Molecule's latest showroom in The Centrepoint spans over 10,000 sq ft. This new showroom is also their flagship store and it was previously located in Great World City. Browse their exclusive collection in-store and pick out what’s best & unique for your abode.
Molecule is set up for the purpose of meeting the growing needs of the increasingly sophisticated customers who appreciate high quality, unique, affordable furnishing products all under one-roof.
Popular for its exclusive everyday products, Molecule has a vast collection of swanky and contemporary clocks and carpets, bean bags, alongside with vases, lamps, art pieces and sculptures etc to meet every proud home owner’s furnishing needs.
Each unique on its own; most items are exclusively carried by Molecule. Besides smaller items, Molecule also showcase an extensive range of larger items such as designer sofas, dining tables, coffee, side tables, multi-purpose occasional tables and barstools etc. products to surprise you throughout the year. Your next visit to Molecule will definitely bring you new surprises and inspirations!
Design your own Hoola Hoola modular bag at their flagship store, now open at 112 Katong!
Pop by and visit them to view the full range, including a sneak preview of their latest collection, not yet available on their website! Create the one handbag which you can truly call your own.
Hoola Hoola makes luxurious modular handbags for the chic, modern woman in luscious gelato shades and pretty springtime pastels. Every bag is a canvas for your stylish self-expression. Simply start with a base and build an icon!
Designed in Venice, Italy, in a beautiful town near “the city of love”, Hoola Hoola handbags are crafted from a special resin and can easily be modified with a range of adornments. From luxe leathers and fabulous furs to glittering metallics, every bag becomes an extension of you and your wild imagination.
Welcome to the world’s first tech-enabled, multi-sensory grocery and dining experience! At habitat by honestbee, you get to see, feel, hear, smell and of course, taste food items and ingredients at their freshest.
They’re not just a grocery store and they’re not just a place to eat. At habitat by honestbee, you can experience the best of both housed in a 60,000 sq ft food wonderland. Cash and queues are the least of your worries. Powered by honestbee technology, they take care of the nitty-gritty so food comes first. Ready for a one-of-a-kind experience?
At habitat by honestbee, they source ingredients directly from farmers and established producers from across the globe. Discover daily indulgences like Japanese spices, dry-aged meat, prosciutto on demand, limited edition balsamic vinegar and unique seasonal produce.
For those who live to eat – a selection of dining concepts to excite every type of foodie.
Walking On Sunshine (WOS) is the newest and one of the biggest beauty destination in Singapore. Not only a beauty destination but also an oasis to connoisseurs of food. WOS plunges you into a whole new experience in beauty and dining.
Walking on Sunshine plunges you into the atmosphere of nature and brings you a total new concept of dining and beauty. In WOS, they serve healthy food and desserts using freshly picked and natural ingredients.
At the same time WOS is a beauty salon with TOP-notch hair stylists for customers who wish to have a Korean hair make-over. On top of that, they also have an unique photo studio with wide range of authentic hanboks (traditional Korean apparel) for customers to choose from.
Step into an exciting world of flavours and a journey of discovery at Walking On Sunshine at Orchard Central. Experience a gastronomic journey like never before adorned with a relaxing feel. Savour in a taste bursting with flavour with WOS's brunch menu, salad and paninis. View their menu here.
You can also read more about their interesting & specially-curated retail offerings here.