As much as we love its pho, Mrs Pho is on another mission to refine its pursuit for authenticity with a brand new outlet at 313@somerset.
It’s not just a new venue at this latest outpost – new items are also on the menu to celebrate the new milestone, as well as updated recipes of classic items.
On the pho front, look forward to the Premium Pho – the classic beef rice noodle soup dish has been elevated with 36-hour sous vide short ribs marinated in a custom-made spice rub, served alongside silky smooth rice noodles in a heartwarming beef broth. Have it with new sides like the Mountain Style Grilled Chicken, Braised Shrimps & Pork Belly with Lemongrass, and Claypot Eggplant with King Oyster Mushroom.
In commitment to its new direction of using scents to heal, soothe and delight one’s mental wellness, homegrown fragrance brand, SIX, has launched a multi-sensorial boutique at 313@Somerset. Designed by local artists Clara Yee and Gerald Leow from In The Wild, the boutique is a representation of Founder, Jason Lee’s vision of creating a sanctuary for customers to take a break from their busy lives.
Covering a space of 550 square feet, the boutique is designed to enhance the customer’s journey through visual, audio and olfactory stimuli. The allure starts from the exterior façade of the boutique enhanced with SIX’s signature ambient scent to pique the interest of passers-by. As they step into the space, elements of the interiors emanate a gentle calming vibe, complemented with a curation of spa- esque music to lull them into a state of bliss. “We invite our guests to escape the hustle and bustle of the busy mall into our sanctuary; to take a breather, unwind and just be – in the moment,” says Jason.
Likening the interiors to that of a cave, Clara Yee, lead designer and Co-Founder of In The Wild, explains the design inspiration: “The space references the contours of a cave through a variety of textures and an earthy calming palette of natural materials. The ideas of wellness and care are displayed with the stucco walls of sandstone pink, pistachio greens and soft, rounded edges. The new SIX boutique is designed to be an intimate respite to soothe the senses.”
Zoned into areas of ‘consciousness’ and ‘memories’, the space is a hybrid of retail and homelike hosting experience, with art objects to discover throughout. Like a personal collection, each item within the space, from the textiles to the floating forms are like responses to memories and reflection. “To achieve harmony and bring positivity into our lives, we sometimes need to tap into our deeper senses. The artworks loosely reference Plato’s Allegory of the Cave, inviting us to be free from relying on just our five senses,” Clara expounds. The accomplished young designer and entrepreneur made waves when she was recognised by Forbes 30 Under 30 in 2016. Clara was also the artistic designer behind Singapore Tourism Board’s Singapore: Inside Out, an international multi-disciplinary showcase of Singaporean talents in the fields of design, music, literature, food and performing arts.
Since its inception in July 2016, SIX has been making strides within the scenting industry with an expanding collection of fine fragrances, DIY scent kits, and a home scenting range. From a humble collection of three scents (123 Tribeca, 1724 Puka and 27 ̊F Biei), SIX now boasts two product lines. They include the SIX home scenting collection of diffusers, nebulizers and pure essential oils, two additional scents (Eclat and 2065 UJONG), as well as a DIY scent kit.
On the commercial end, SIX has been undertaking ambient scenting, creating bespoke labels and conducting scenting workshops for luxury brand names such as Piaget, Lexus and Ritz Carlton. In 2019, SIX established its first standalone boutique at the newly revamped Funan Mall and was commissioned for its ambient scenting. The same year, the SIX product line was included in Singapore Airline’s Kris Shop catalogue. SIX was also commissioned by our national carrier to create a bespoke scent that was used on perfume tags boxed inside purchases. Later that year, SIX collaborated with Eu Yan Sang to create the world’s first Traditional Chinese Medicine (TCM) perfume, using traditional herbs.
In 2020, SIX launched its second standalone boutique at Bugis Junction. In view of the work-from-home phenomenon following the Covid-19 outbreak, SIX created the uplifting, Awakening home diffusers, where ten percent of sales proceeds were donated to the Courage Fund by Community Chest. SIX also launched a new line of essential oils and disinfectant sprays. In November 2020, SIX partnered with the Singapore Association for Mental Health (SAMH) to raise awareness on mental health issues, with the creation of the Hikaru collection. Ten dollars from each product sold, with a total targeted amount of S$10,000, will be donated to the association in support of its ongoing efforts to help individuals with mental health issues.
Rejoice all noodle lovers as Malaysia’s most exciting and beloved GO Noodle House has set-up their 1st Singapore store! Head down to 313@somerset to indulge in a huge bowl of luscious rice noodles, served with their Signature Bursting Meatballs and piping hot fish broth made sweeter with a dash of chinese wine.
The first Nam Dae Mun flagship store in Singapore is set to open on Saturday, 30 November 2019, at 313@somerset, in the heart of Orchard Road for both local residents and international visitors.
The Shanghai-born brand now has over 300 stores across China, is apparently famous for their hour-long queues when it was first launched in 2016. Consumers are willing to queue for its traditional yet tasty Glutinous (sticky) rice cake and Osmanthus rice cake - which are freshly cooked and made from natural ingredients.
Named after Namdaemun, one of the Eight Gates in the Fortress Wall of Seoul in South Korea, the Korean-style rice cakes are chopped into small pieces after the dough is rolled out.
The local flagship store also offers Maoshan Durian Glutinous Mochi made with the AAA+ grade of Mao Shan Wang durian. Known for its rich and creamy taste, the delicacy can be enjoyed on its own, or paired with other popular offerings for a complete dining experience.
Ms Freya Wang, Executive Director of Herme Pte Ltd (Singapore master franchise) says, “We are honored and excited to open the first Nam Dae Mun global flagship store in Singapore. Besides the popular varied selection of korean-style rice cakes, consumers here will also be able to get their first taste of HERME's signature drinks and desserts”.
Inspired by the ageless spirit of modern femininity, Éclat by Oui at 313@Somerset is dedicated to the strong, the modern and the beautiful.
Éclat by Oui's stones are made of the highest grade diamond simulants and are meticulously handcrafted in Hong Kong. It resembles very closely to a naturally mined diamond as each of their stones are hand cut and polished to a standard befitting to its quality. They are confident that you will love their stones!
Style Theory is a popular online subscription-based fashion rental service and their very first flagship store is now open for business at 313@Somerset!
For many of their subscribers and non-subscribers alike, the opening of their flagship store creates the perfect opportunity to see and try their collection in person, and rent them on the spot.
Wardrobe full of clothes, yet nothing to wear? Welcome to a new way of life.
With Style Theory, you have the freedom to wear unlimited designer styles without the commitment of owning them. Discover new favourites and surprise yourself. It's as easy as Rent, Wear, Swap.
1. Rent 3 styles at a time.
2. They’ll arrive dry-cleaned, pressed and ready to wear!
3. Ready for the next 3 styles? Schedule a pick-up.
The 313@Somerset space will serve as a collection and return point, reducing processing time between each box as subscribers can enjoy new outfits and bags right away, or choose their next selection on the app immediately upon return. Find out more from their official website here or visit their concept store today.
Ever wondered why there are no dedicated cosmic bowling alleys in Singapore? No need to wonder any more. K Bowling Club in 313@Somerset is the first full-time cosmic bowling alley here in Singapore. They have lights and music to get your heart pumping and to make your next bowling game an experience to remember.
K Bowling Club is the first of its kind in Singapore. Located at the heart of Orchard in 313@somerset, they are a multi-entertainment venue suited for anyone looking for a good time.
They have lights, music, food, drinks and plenty of activities for all of you who are tired of trying to pick somewhere fun to go with your friends and family. Read more about K Bowling Club here.