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Zara will be opening a new store at Changi Airport.
The Spanish clothing and accessories retailer is based in Arteixo, Galicia and was founded in 1975 by Amancio Ortega.
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It is claimed that Zara needs just two weeks to develop a new product and get it to stores, compared to the six-month industry average and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries. Its most unusual strategy is its policy of zero advertising; the company prefers to invest a percentage of revenues in opening new stores instead.
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Zara stores offer men's clothing and women's clothing, each of these subdivided in lower garment, upper garment, shoes, cosmetics and complements, as well as children's clothing (Zara Kids).
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