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Play Line Friends is a fun and playful concept store based on Line Friends proprietary character lines – BROWN & FRIENDS and BT21.
The flagship store at Funan features home, office, and lifestyle merchandises, which are both practical and adorable – perfect for any occasion. You can also look forward to a whole range of exclusive merchandise available only in Singapore.
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Play Line Friends will also feature new never-before-seen collaborations to bring new experiences with its unique and playful designs.
Line Friends began with the introduction of sticker characters 'BROWN & FRIENDS' for leading mobile messenger app LINE and its active worldwide user base of 200 million. Since then, the company has emerged as a global creative studio based on its range of exclusive Intellectual Property's (IP) including 'BT21'– characters created in collaboration with worldwide pop-sensation BTS, and Supercell's mobile hit game 'Brawl Stars', winning the hearts and minds of the youth worldwide.
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