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With a rich culinary identity that spans over three decades, two generations, and multiple locations across and off the shores of Singapore, homegrown restaurant chain New Ubin Group is pleased to announce the opening of its third outlet, New Ubin Zhongshan Park, located along the outskirts of Singapore’s Central Business District, in the vibrant Balestier commune.
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The 150-seat restaurant, residing at the ground floor of four-star hotel Ramada by Wyndham Singapore at Zhongshan Park since December 2018, is the hotel’s mainstay dining concept. This marks New Ubin Group’s first hotel restaurant, and is the second outlet the Group has opened in 2018. Earlier in February 2018, the Group opened its first upscale restaurant in the heart of the city, within the icnoic CHIJMES cluster. Prior to this, New Ubin existed as a single tze char eatery in Hillview Avenue—where it continues to reside—with previous incarnations in the rustic Sin Ming Industrial Estate, Sixth Avenue along Bukit Timah Road, Marina Country Club and Clementi.
Both openings put the family-run business on an exciting growth trajectory as it sets out to create a ‘Truly Singaporean’ tze char experience that can hold its own in any context, under the second generation leadership of chef and chief executive officer Alexander Pang, alongside founder and chief operating officer Pang Seng Meng, and the Pang family.
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A joint partnership between New Ubin and HH Properties Pte Ltd, New Ubin Zhongshan Park will be jointly managed and overseen by Alexander and the hotel’s senior management, alongside, a “New Ubin taskforce” comprising of chefs and service staff from the original Hillview eatery. This is done to ensure that the motivation remains the same across all three existing New Ubin outlets – to bring a ‘Truly Singaporean’ experience that’s rooted in a confluence of hearty and innovative tze char, fresh produce and kampong-style hospitality.
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GRUB has established a 2nd outlet in Balestier, located within the HomeTeam-NS JOM Clubhouse in Ah Hood Road. This new joint is a poolside alfresco burger bistro, with a food truck counter concept. They are looking forward to offering the same delicious juicy burgers and ice cold beers, this time with a beautiful pool view!
Similar to their Bishan outlet, they plan to maintain their family-friendly focus and will be organizing children's activities every month.
GRUB is proud to be part of The Food Explorer Group, a home-grown brand conceptualised and run by 4 young local entrepreneurs. Having built Cookyn Inc, Singapore’s premier cooking events company, the quartet have also added redpan, a modern Singaporean bistro at Marina Square to their repertoire of ‘food exploring’ adventures. |
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SPORTS & RECREATION |
7 May 2017 |
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The Fragment Room is a rage room where you are encouraged to let down your walls and release your inner frustrations.
So your boss shouted at you. So your train broke down today. Wouldn’t it be great to go somewhere and release your rage? Let’s smash that anger to fragments.
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The Fragment Room is a safe space for you to get rid of all your inner frustrations
It is easy to get caught up with deadlines, expectations and pressure in our fast paced society. Most of us do not have the luxury to just break off from our daily routine to let loose. The Fragment Room is the perfect therapy for busy individuals.
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Visit The Fragment Room for a short session and treat yourself to arguably the most exciting anger therapy in the market.
Smash plates, glasses, vases, electronic appliances and more. Fret not, all of these broken pieces will be recycled accordingly because they care about the environment too.
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