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With the successful debut of Lee Hwa’s JewelSpace at their Suntec City boutique in 2018, Lee Hwa Jewellery is elevating its latest boutique, Lee Hwa’s JewelPlay at Bugis Junction, with elements of fun and romance. Targeted at millennial couples and fashion-forward shoppers, the boutique at Bugis Junction receives a complete makeover and reopens its doors in July.
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Lee Hwa’s JewelPlay breaks the rules of traditional jewellery store formats and redefines the customer experience by transforming jewellery shopping into a time of creative expression and carefree play – hence its name. Thoughtfully designed, the boutique is packed with a slew of interactive touch-points and spaces geared at showcasing the brand’s bridal jewellery collection, Lee Hwa Romance, as well as their extensive multi-wear series catered to the young and the young-at-heart.
“Besides the trendsetting multi-wear jewellery for daily wear, we observed a growing demand among young couples. We want to be a part of every couple’s unique love journey, from couple bands, to proposal ring, wedding bands, bridal jewellery, and anniversary gifts. Every piece of jewellery is a
celebration of love, a memory to behold. With our new JewelPlay boutique, we are providing an engaging space for them to revel in the experience and celebrate their love story together,” Mavis Toh, business director of Lee Hwa Jewellery.
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Donned in millennial-favourite shades and metallic sheens, the boutique is not only an upgrade from 560 sq ft to 880 sq ft but a refreshing yet casual variant from the usual jewellery retail stores. Drawing inspiration from art galleries, jewellery pieces are placed in vertical wall displays built for eye-level viewing.
Customers can try on their favourite jewels in front of the store’s JewelPlay Mirror, a vanity mirror similar to the ones red-carpet stars have in their dressing rooms. Its adjustable lighting promises plenty of gram-worthy opportunities for customers to capture that perfect selfie or wefie.
The pièce de résistance of Lee Hwa’s JewelPlay is the Love Insignia – a heart structure inspired by the Pont des Arts Bridge in Paris where couples fasten a padlock with their love dedication onto a fence, and throw away the key to represent their unbreakable love and commitment.
At Lee Hwa’s JewelPlay, couples who purchase wedding bands at the store can partake in this romantic tradition by “locking” their love onto this beautiful three-dimensional heart structure.
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The newly-launched Lee Hwa’s Jewelspace by Lee Hwa Jewellery invites you to discover their brand new boutique concept. Located at Suntec City, the swanky boutique has broken away from the traditional look and feel of jewellery boutiques, resulting in a more contemporary in-store experience for customers.
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With e-commerce gaining dominance, the jewellery brand aims to provide reasons for customers to visit its brick-and-mortar stores.
This newly-revamped store at Suntec City showcases interactive & experiential spaces. Visit the store for their "My Personal Designer Service", which can help customers to create their dream rings from scratch.
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Early To Bed, a curator of sensual products with a thoroughly modern approach, celebrates intimate lifestyles and connections with the opening of its first retail boutique on Haji Lane.
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With a wide range of adult products for the uninitiated or the seasoned lover, you can now shop comfortably in a relaxed retail environment or in the privacy of your own home online at www.earlytobed.sg.
Early To Bed brings a heightened sophistication to adult sensual products, along with honest and open dialogues about sexual wellbeing as part of your everyday life.
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The new retail concept puts forth a collection of design-forward products for adults that are tasteful, useful and entirely playful. The interior design of the retail space delivers a tastefully contemporary ambiance evoking the comfort of one’s own home.
Sensual products are openly displayed, encouraging you to use your senses and imagination in exploring the vast array of sexual accoutrements. Knowledgeable and well-trained sales associates are on hand to answer questions and to help select the perfect product for yourself or your partner.
Early To Bed stocks both modern and traditional products from design-winning brands curated from across the world – LELO, PicoBong, Okamoto, Intimate Organics and We-Vibe – and is the exclusive Singaporean retailer for Crave luxury intimate products.
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The retail concept moves away from the traditional taboos typically associated with an adult retail shop and add a new dimension of sexiness back to sensuality - but with an abundance of style.
Early To Bed will host informative and exciting sessions in the retail boutique on a variety of topics, from couple intimacy and bridal parties to an individual’s sexual wellbeing. Whatever your persuasion. Early To Bed is your personal guide to an amorous haute landscape of intimacy, whether through their retail store experience or online.
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A native New Yorker who spent her career at the forefront of fashion, Vera Wang began a sweeping makeover of the bridal industry in 1990 with the opening of her flagship salon at the Carlyle Hotel in New York.
Today, the salon continues to showcase collections known for sophisticated drama, feminine detailing and a modern approach to bridal design.
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Bay Level L1-29A The Shoppes at Marina Bay Sands, 10 Bayfront Avenue
Tel: +65 66887580
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