Wildly popular in Australia, thanks to its customisable menu made from the freshest quality ingredients, Mad Mex has powered into Singapore with its first restaurant in Singapore that recently opened at Marina Bay Financial (MBFC) Tower 3.

With more than 70 locations now operating in Australia and New Zealand, the dedicated Mad Mex team has served up more than four million burritos across both countries in the last 12 months. The success of the group has spurred the new international expansion and coincides with Mad Mex’s new 2019 brand refresh and positioning, ‘Fresh Fuel For Life’, which places arevived focus on healthy living and supporting people in living life to the fullest.

The latest move comes after the owner of 4FINGERS bought a 50% stake in Mad Mex last year. The brand is looking forward to more openings in Singapore and Malaysia, where its arrival could fill a gap in the food industry with honest, healthy ‘fast food’.

With Mad Mex there is no ‘burrito-ing’ round the bush; only fresh, ethically-sourced ingredients are used in its food every day. So pure and simple, the recipes used are available online along with a nutritional calculator for full transparency into what customers are eating. Customary Mexican favourites – Burrito, Naked Burrito, Tacos, Nachos, Quesadilla, Grande MeltTM and Ensalada – are served and customers are encouraged to customise their meals according to their dietary requirements – anyone can eat at Mad Mex.

Founder and CEO Clovis Young of Mad Mex sums up the ingenuity of Mad Mex’s humble but revolutionary ethos, “I started Mad Mex in 2006, because I absolutely love Mexican food, and I wanted to share that love with all of Australia, and the world. I wanted my customers to get a fast meal with homemade quality, made entirely of real ingredients. That means the fewest preservatives, oils and sugars – while always big on taste. You should never have to choose between a quick meal and quality healthy food.”