DFS Group, the world’s leading luxury travel retailer, unveiled its latest retail store at the newly opened Terminal 4, Singapore Changi Airport. Encompassing more than 1,800 square feet, the store introduces two new concepts as well as an impressive collection of over 300 brands.
Redefining the airport retail experience, Terminal 4 is the first at Changi Airport to offer a “walk-through” retail concept, allowing DFS to introduce new features and concepts for a seamless shopping experience. The layout of the new store offers an integrated shopping space covering both liquor and tobacco and cosmetics & perfumes. Travelers are able to purchase their items in a single transaction at common cashier counters, served by team members who are cross-trained on all products in order to enhance the collaborative shopping experience.
The new store sees the introduction of “The Cocktail Bar”, a collaborative bar space where travelers are encouraged to engage in the basics of cocktail making and “The Craft Collection”, showcasing a selection of craft and small-batch beers and spirits from around the world that are curated for traveling customers looking for something unique and artisanal. Terminal 4 also sees the return of “The Whiskey House”, following its success at DFS’ Terminal 2 Duplex.
DFS Group, the world’s leading luxury travel retailer, unveiled its updated duty-free stores at Singapore Cruise Centre (SCC) on 2nd August. Since being awarded SCC’s first ever master duty-free and general merchandise concession in December 2016, DFS has created a retail environment inspired by the local landscape that delivers DFS’ signature luxurious shopping experience.
For the first time, SCC consolidated a number of its existing duty-free concessions across six categories including wines, spirits and tobacco, beauty and confectionary into a single contract. The stores, which are located at SCC’s Tanah Merah and HarbourFront terminals span seven outlets and are accessible to travelers arriving and departing from Singapore by ferry or cruise ship.
DFS, Singapore Cruise Centre is home to over 150 brands and offers an assortment of retail products from alcohol, tobacco, cosmetics, fashion to travel accessories. The extensive range also includes many exclusive items in wines and spirits, available for purchase only at DFS. The retail experience and offering also grants travelers an opportunity to purchase all essential travel items before embarking on their outward journey.
A gateway to the neighboring Indonesian Riau Islands, DFS, Singapore Cruise Centre is modern and fresh, incorporating nautical elements that reflect the nearby island destinations. Both Batam and Bintan are popular destinations from Singapore. The main retail space at both the arrival and departure areas has been expanded to 6,000 sq ft. to accommodate over 6.3 million ferry passengers and 560,000 cruise passengers annually.
The DFS HarbourFront departure store is also home to an exclusive Whiskey Bar and Cocktail Bar, where guests can sample from a range of whiskies or indulge themselves in specialty cocktails made from fresh ingredients by DFS’ in-house bartenders.
DFS’ new wines and spirits flagship boutique in Changi Airport Terminal 3 has its very own Raffles Hotel Long Bar in its premises.
The famous bar is one of a few exclusive offerings inside the 11,400 sq ft store. The two-storey boutique was designed by Masamichi Katayama, the renowned Japanese interior designer who was behind the interiors of the Uniqlo branch in Ginza, Tokyo, and the Hyundai Card Travel Library in Seoul.
There are also tasting bars and a private lounge on the first level for hosting workshops on bartending and guided tastings. The second level boasts individual boutiques for nine spirits brands — Absolut, Dom Perignon, Glenfiddich, Hendrick’s, Hennessy, Johnnie Walker, The Macallan, Martell and Penfolds. You can expect visits from master blenders and distillers as well as product launches from these brands.
Diageo Global Travel together with DFS Group have launched the Johnnie Walker House retail showcase within DFS Group’s new wines and spirits flagship store in the central atrium of the departures concourse at Singapore Changi Airport, Terminal 3.
The establishment of Johnnie Walker House Singapore marks the seventh addition to the expanding international network of whisky embassies. This follows the success of existing flagships in Shanghai, Beijing, Seoul and Chengdu, as well as travel retail theatres in the airports of Taipei and Mumbai. The milestone also celebrates the first Johnnie Walker House in Singapore and Southeast Asia.
The design of Johnnie Walker House Singapore is inspired by the combination of two elements. The first draws from the rich, progressive travel heritage of epic ocean voyages that took Johnnie Walker from the four corners of Scotland to the four corners of the world, making it the world’s first global brand. The second is the evergreen custom in luxury retail of using trunk shows to provide tailored, exclusive experiences to valued clients.
When travellers step into Johnnie Walker House Singapore, they are transported into a retail theatre of a larger-than-life luxury steamer trunk. Designed and built by award-winning Singapore-based design agency Asylum, the highly tactile environment of leather, copper, marble, bronze, wood and steel finishing, brings to life the history, provenance and pioneering spirit of Johnnie Walker.
To commemorate the inauguration of the Johnnie Walker House Singapore, a limited edition of the Johnnie Walker Blue Label will be exclusively available at Singapore Changi Airport. The ivory-coloured ceramic bottle puduced by Wade features the landscape of Scotland and the skyline of Singapore in the brand’s hallmark Willow design. The collectible was illustrated by Dawn Ng and pictorially depicts the historic journey of Johnnie Walker from Scotland to Singapore – from the time John Walker & Sons was established in 1820, in Kilmarnock, to 1885, when the Johnnie Walker whiskies had made their way to Singapore as one of the world’s first modern luxury icons.
DFS Group, the world’s leading luxury travel retailer, has opened a spectacular new wines and spirits flagship duplex store – the first of its kind in the world – at Singapore’s Changi Airport Terminal 3 .
At 11,400 square feet across two floors, the store is DFS Group’s largest single retail space for wines, spirits and tobacco. The opening of the store marks a milestone in DFS’ leadership and innovation in retail, and the realization of a new vision for retail at Changi Airport.
Designed by Masamichi Katayama, the award-winning interior designer and founder of design firm Wonderwall, the store showcases the luxury retailer’s full assortment of wines, spirits and tobacco in a visually dramatic store environment and façade inspired by flowing water and undulating shapes. Within the store, warm and modern design elements accentuated by a double-height atrium measuring over eight meters high provides an inviting shopping and tasting environment for travellers.
Amongst the store’s most innovative features are expanded common areas designed especially for lifestyle and cultural experiences. This includes a Raffles Long Bar – in collaboration with one of Singapore’s most historical landmarks, the Raffles Hotel - the ground-floor atrium tasting bars and a private lounge. The Long Bar will serve its famed cocktail invention, the original Singapore Sling. These common areas also provide space for guided tastings and a monthly program of exciting and interactive activities, featuring master classes for cocktail mixology, bartending and hosting at home.
In the new duplex store, DFS also introduces Changi’s first branded boutiques for wines and spirits, situated on the second floor. Nine brands – Absolut, Dom Pérignon, Glenfiddich, Hendrick’s, Hennessy, Johnnie Walker, The Macallan, Martell, and Penfolds – will showcase their heritage and their finest products within individually-designed boutiques, from the travel trunk-inspired Johnnie Walker House to the Glenfiddich boutique’s cellar and cask design. The store will also host visits from master distillers, blenders and brand ambassadors throughout the year, and unveil worldwide product launches for these nine brands.