COURTS (Singapore), one of the leading electrical, IT and furniture retailers in the region, a wholly owned subsidiary of Nojima Corporation, has unveiled exciting new plans to expand on Orchard Road with a new flagship store at The Heeren.
Spanning 189,000 sqft across six storeys in The Heeren’s retail podium, the new flagship store is slated to be COURTS Singapore’s largest retail space in Singapore upon opening by the first quarter of 2022. This also marks Nojima Corporation's first overseas venture into a large-format store concept in a central location of Singapore. COURTS Singapore’s concept for the new flagship store will introduce exciting new retail concepts that are bold, fresh and authentic, which it intends to achieve by drawing on its experience to encourage customers to rediscover the joy, experience and energy of the retail sector.
The new flagship store is set to deliver Japanese standards of customer experience as its key differentiating factor.
Backed by years of expertise in building megastores in the region, an understanding of its customers in Singapore, its knowledge of local culture, and by focusing on people development through investing in employee training and upskilling to provide unique customer experiences, COURTS Singapore is poised to bring a strong brand proposition to the Orchard precinct.
Coupled with the synergy with its parent, Nojima Corporation, in using time-honoured Japanese principles of building trust and relationships with customers – COURTS Singapore is well on track to build a sustainable model for future growth.
Whether you’re having trouble with your machine, are interested in buying one, or simply want to experience Dyson technology, the Dyson experts are there to help, in person.
While you are there, check out the Dyson V11 Absolute+, a Dyson exclusive which is only available in-store at their Capitol Piazza store. The Dyson V11 Absolute+ comes with various features from different cleaning modes to power cleaning on floors and carpets.
Xiaomi to-date has created remarkable hardware, software, and internet services and is expanding its footprint across the world to become a global brand. ERA International Network Pte Ltd is one of the Xiaomi Authorised Distributors in Singapore and they are delighted to introduce their first flagship authorised Mi Store combined with a service centre at Funan.
Find a range of Xiaomi handsets, ecosystem, lifestyle and AIoT (Artificial Intelligence of Things) products avallable at the Mi Store at Funan.
Get ready to experience the world’s first Dyson Demo Store – Beauty Lab at Funan. As a world-first, the concept store will be dedicated to the Dyson Supersonic™ hair dryer and the Dyson Airwrap™ styler.”
Dyson technology works differently, it is engineered to solve real problems. The best way to understand it is to experience it. This is why they created Dyson Demo - a place that brings to life the science and engineering at the heart of their machines.
Book an appointment here with a Dyson Demo stylist to get hands on with the Dyson Supersonic™ hair dryer or Dyson Airwrap™ styler. Their experts are there to answer questions and show you how to get the most from their technology.
Returning to Funan with over 12,000 sq ft of the latest smart home, AL, robotics, tech products and experiential offerings, the newest COURTS store is COURTS' first loT-themed and ranged store for shoppers at every stage of their smart home journey.
Immerse yourself in COURTS' first loT store, featuring the latest and greatest tech from the likes of Google, LG, Microsoft, Samsung and Sony, the biggest names in computing and mobile. as well as home lifestyle brands like Dyson and SMEG.
COURTS at Funan is COURTS' first store to be protected by BetterAir, through their exclusive air and surface purifying probiotics.
One of the many exciting tenants of the new Funan; Bernina makes beautiful sewing machines, inside and out, plus accessories for sewers of all ages and skill levels. Whether you are a serious quilter or new to the world of sewing and crafting, Bernina has a machine just for you.
Bernina is a fourth-generation family-owned company, and Swiss precision is at the heart of every product they create.
Their products are known for quality, innovation and design. With innovative features that make sewing easier, Bernina emphasizes ergonomic design that allows you to focus on your project - and not the machine.
COURTS the leading retailer of home electronics, IT and furniture products in Singapore, recently unveiled its newly refurbished Ang Mo Kio store as part of its commitment to revitalising the customer experience throughout its physical store network.
The redesigned two-story store spans 35,000 sq ft and is the second largest store in the transformation roadmap after COURTS’ flagship Tampines Megastore, which was redesigned in November 2017. The transformation brings the Megastore customer experience to a 25-year-old store sitting in the heart of one of Singapore’s oldest neighbourhoods.
Level 1 displays the latest retail concepts by major brands and for the first time, Apple, Samsung and Huawei are unveiling full brand concept areas in the store, where recently launched gadgets Note 9, iPhone Xs and Xs Max are retailing, and the upcoming Mate 20, Mate 20 Pro and iPhone XR will retail in a week to come when they are launched. While shopping for the kitchen, customers are now engaged in culinary delights by the new interactive cooking demonstration station with a regular line-up of cooking hosts. GURU, COURTS’ solutions provider, now has its owncounter on Level 1, inviting customers to consult in-house experts on repair issues, maintenance or smart link-up solutions for the home, and even trade-in and warranty services for their new gadgets.
To optimise the new space, the IT and electrical product range at COURTS Ang Mo Kio has been carefully curated to bring the latest and greatest in value. Customers can shop from the laptop and PC range, including new ASUS and Acer gaming concept areas, as well as the latest gaming models from the likes of HP, Lenovo and Dell. That sits next to the camera and wearables section, showcasing the latest in this trending category. COURTS’ TV range has a good mix of premium and entry-level models, including the latest OLED and QLED models on the market. From small to large home needs, homeowners can comfortably browse small home appliances as well as major white goods such as washers and air-conditioners.
Part of COURTS’ transformation of its furniture category, the partitions on Level 2 have been broken down to reveal the full space and showcase furniture in apartment and lifestyle settings. With today’s customers looking for a greater degree of personalisation, COURTS encourages self-browsing with its Customisation Wall, showcasing a range of fabrics and leathers for its made-to-order range of sofas. Design Studio, the company’s interior design and renovation solutions provider, has been refurbished as a three-room HDB showflat, offering shoppers visual inspiration as well as the option of packaging their renovation needs with home furnishing. A selected range of bedding from 10 leading brands offers all mattress sizes andcustomisable bedding options available at COURTS at a glance.
“While today’s shoppers are turning online to browse and compare prices, they still look to stores to provide the irreplaceable experience of great service that accompanies a satisfying shopping trip. Friendly advice from experts, complementary fix-it solutions, customisation options, inspirational showcases and fuss-free ‘click and collect’ – these have become part of the expectations of today’s modern, omni-channel shopper. Ang Mo Kio is the latest in our commitment to transform our physical shopping experience for Singaporeans. As our second oldest store at 25 years old, COURTS Ang Mo Kio has seen generations of shoppers and this redesign reaffirms our commitment to modern homeowners with great service at the best value,” shared Mr Ben Tan, Country CEO of COURTS Singapore.
COURTS Singapore, the leading retailer of home electronics, IT and furniture products officially unveiled the COURTS Smart Home Experiential Hub recently and also introduced the newly announced members of the #MadebyGoogle hardware family – Google Home and Google Home Mini.
The experiential concept area, located at the flagship COURTS Megastore at Tampines demonstrates the extensive use of Google Home devices alongside compatible products in a home setting. Consumers will be able to see the voice-activated speaker powered by the Google Assistant in action.
With a simple “Okay Google”, users can get answers, turn up the music, manage everyday tasks or control smart devices around your home. At the COURTS Smart Home Experiential Hub, customers will also be able to see how Google Home can be used to control the lights and TV from popular household brands Philips Hue and Sony.
The Google Assistant launched here has been localised for Singaporeans to recognise the Singlish accent, and Google Home supports popular music and video platforms including YouTube, Spotify and Netflix. Singaporeans can listen to their local radio stations with TuneIn Radio, or play the latest news from local news providers such as The Straits Times and Channel NewsAsia, with the availability of more services and content in the pipeline.
Google Home and Google Home Mini are available in all COURTS stores island-wide and on www.courts.com.sg at $189 and $79 respectively. Over 30 compatible products ranging from speakers to vacuum robots from Sony, Philips, TP Link, Marshall, JBL, Sensibo and iRobot can already be found in COURTS stores for the smart home shopper, with more to come at a later stage.
New look. New zones. Better shopping experience! Check out the newly renovated COURTS Jurong Point.
COURTS carries the largest selection of home furnishings, domestic appliances, home entertainment solutions and the latest digital technology.
With its roots as a furniture retailer from the UK, the COURTS brand was established in Singapore and Malaysia in 1974 and 1987 respectively, and entered Indonesia in 2014.
Currently, COURTS operates more than 90 stores across three markets, spanning over 1.7 million sq. ft. of retail space.
COURTS is one of eight organisations that currently holds the CASETrust Gold accreditation and has been presented various awards over its over 40-year-old history in Singapore for business excellence and service quality.
Challenger's flagship store is now at Bugis Junction, with 15 lifestyle zones designed to make gadget shopping fuss-free and easy for everyone.
The store houses experiential zones where you can find/try out the latest technology in market, like an immersive virtual roller coaster ride with the Samsung Gear VR at the Galaxy Plus VRcade or you can check out the latest gaming devices from Razer at the Razorzone and also learn more about the different drones from Parrot and DJI.
For those into Fitness, their Fitness Station would be pretty interesting as it showcases the latest smart watches, activity trackers and accessories optimised for sports. Spice up your fitness routine with the help of technology and stay on track of your goals.
Founded in 1982, Challenger is a dynamic IT retailer based in Singapore. Well-known for its strong brand name, attractive member privileges and strong partnerships with major global brands, you can now shop at almost 50 stores island-wide or 24/7 online at Hachi.tech, their e-shopping marketplace portal.
Sony has opened its second store along Orchard Road, giving local shoppers, expatriates and tourists even greater access to the latest tech gadgets from the consumer electronics brand. Located on the third floor of the iconic and popular mall Wisma Atria, Sony Store @ Wisma Atria will house the most innovative products from Sony that pleases one’s senses, including the recently announced top-of-the-line Z9D series of BRAVIA™ 4K TVs, as well as the new flagship range of Signature Series High-Resolution Audio (HRA) products.
Visitors to the new Sony Store will have the opportunity to discover for themselves how technology today has refined the way we live, experiencing firsthand and being delighted by how their lives are complemented by Sony and its wide range of digital cameras, audio gear, smartphones and TVs – a moment of kando.