Hettich, one of the world’s largest furniture fittings manufacturers has launched its new Experience Centre in Singapore. Located at OXLEY Bizhub, it is the German company’s first-ever ‘Experience Centre’ in the whole of Southeast Asia.
The Hettich Experience Centre seeks to provide customers and partners in Singapore and the region with aspirational ideas combined with practical solutions for versatile urban living in small spaces.
The display at the Experience Centre includes a Transforming Apartment that will illustrate seamless, flexible and innovative solutions for all spaces in a contemporary apartment including the living area, bedroom, bathroom, and the kitchen – reinforcing Hettich’s role as a solutions provider to support and enhance customers’ home design needs.
Matthias Bertl, Managing Director of Hettich, Southeast Asia said “With Hettich´s first ‘Experience Centre’ in Singapore, we show the end-users what solutions could look like in their entire home - bedroom, living room, bathroom and of course, their kitchen. The possibilities of Hettich’s solutions are endless. Being Germany’s biggest fittings manufacturer, we are pleased to provide Singapore and the rest of the region with a unique opportunity to experience premium German furnishings with our new Experience Centre. Let us fascinate you with solutions".
Hettich’s broad product portfolio is ubiquitous in the furniture industry – from the indispensable hinges and drawer runners to the highly-in-demand sliding and folding door systems, which are concealed yet form an indispensable part of the whole range.
Renowned globally for durable German-quality design, Hettich seeks to provide convenient, reliable and safe functionality in the world of furniture fittings – for both public spaces and private ones, including homes.
Home specialist mc2 is proud to announce the expansion of its smart blind gallery, from 4,200 sqft to now 7,000 sqft. The gallery offers an exciting retail experience, with an advanced smart living experience as well as Singapore’s first-ever indoor display of full-size Renson outdoor blinds. Along with the launch of its newly revamped gallery, mc2 has also launched the full range of ALTEX indoor blinds and curtains. In addition, mc2 will be bringing in premium furniture, designer fabrics as well as the solutions of renowned electronics giants, sound and lighting brands and many more.
mc2 is set to revolutionise outdoor-blind shopping with the Renson Outdoor Blinds Experience Centre. This experience centre is equipped not only with a full suite of Renson outdoor blinds solutions, but also with a coloured LED illuminated ceiling that can display over 200,000 colour hues. The ceiling can simulate different weather conditions, from sunshine to rain and even thunderstorm, complete with sound effects.
Now, customers can experience how Renson Camargue’s, Lapure’s, Aero’s, Linarte’s, Algarve’s series of outdoor retractable blinds will function during different types of weather.
Customers can also experience the concept of a smart home right at the ALTEX Solution Centre. mc2 has collaborated with renowned brands such as Philips Hue, Samsung, Somfy, and Sonos to bring in voice-enabled smart-home devices. From curtains to blinds, glass films to home appliances such as air conditioners, TVs, speakers, lighting, and robotic vacuum cleaners, these devices can be synced with Google Assistant. A simple command such as “Hey Google, I’m home” and the smart-home ecosystem will automatically activate the lights, speakers, television, air-conditioning and curtains. Homeowners can also preset their preferences and the controls will automatically change the ambience of the room — say “movie time” or “I’m going to bed” and the lights will dim, and the curtains will draw.
GROHE, the world’s leading brand in sanitary fittings, opens its first fully-owned and operated flagship store in Asia today.
Located in the heart of Singapore’s main shopping belt, GROHE SPA aims to raise the bar in delighting and inspiring designers and consumers with a showcase of GROHE’s most innovative water technologies. Covering over 6,000 square feet on two levels, visitors are invited to learn about the design inspiration behind GROHE’s award-winning collections and experience “Pure Freude an Wasser” (Pure Joy of Water).
GROHE collections and products star in many of the world’s most luxurious spas and hotels. The store has recreated seven of these luxurious bathroom suites – each telling a unique design story and testifying to architects’, designers’ and developers’ preference for the brand. Consumers can walk through the bath sanctuaries to get inspired and learn more about the different products featured so as to create their personal hydrotherapy at home.
To experience the different shower sprays, GROHE SPA features live water areas where visitors can experience first-hand GROHE’s DreamSpray® technology. Consumers can also try GROHE’s Minta Touch in the live kitchen area where the tap can be turned on and off with a touch of the arm, leaving hands free to handle food in the kitchen.
Enhancing the brick-and-mortar experience, the store is equipped with smart technologies that help consumers and designers visualise and plan their selections. Tapping on virtual reality (VR) technology, GROHE SPA has a built-in Shower Configurator where consumers can customise their preferred shower system and experience how it comes together in function and design before making a purchase. Putting on a VR headset, consumers see their selections brought to life via projections to experience their shortlisted choices, all without actually getting wet.
Understanding that product information is key in purchase consideration, the store has implemented the use of Radio Frequency Identification (RFID) technology to enable immediate access via a mobile device. Visitors can learn more about each product displayed and get detailed specifications as they walk through the store, tagging products and emailing the desired information to themselves immediately. Alternatively, they can also project their selections onto a 40-inch interactive touchscreen display interface to better understand each product and view how products have been used in hotel and housing projects from around the world.
Welcoming both designers and consumers, GROHE SPA’s first Asia flagship store will be opened to the public from 9 March.