The new FAT is here - Iconic hollywood burger stand Fatburger launches not one but two outlets in Singapore!
September is the time to usher in the new FAT – Fresh, Authentic, Tasty! Founded by Lovie Yancey in 1952, Fatburger is known around the world for its thick and juicy hamburgers. Available in 200 locations across 25 countries, these massive offerings have earned a cult following that includes many hollywood celebrities!
Each burger at Fatburger is cooked to order, a mouth-watering tower of beef patties and other fresh ingredients. Eat “The Original” - the way the founder intended, or have it tailored to your preference. Jazz up your keto diet with the Skinnyburger, where buns have been replaced with beef patties. Low carbs, high satisfaction! Or take on the four-patty Quad Fatburger if you’re brave and beltless. Devour it, then you can earn a certificate and have your picture up on the Wall of Fame!
What’s a burger without fries? At Fatburger, you can enjoy Fat Fries, Skinny Fries or Sweet Potato Fries, all equally good. Or opt for the homemade onion rings, each fried to golden-brown perfection.
Hankering for chicken? Buffalo’s Express doles out a variety of bone-in or boneless wings, chicken tenders, as well as sandwiches and salads. Kick up the indulgence several notches by dipping the chicken offerings in one of the signature sauces — sweet, spicy or the tongue-numbing, sweat-inducing death valley.
Wash all the food down with Fatburger’s rich and creamy milkshakes, made with real hand-scooped ice cream. Chocolate, vanilla, strawberry or Oreo — there’s one for every palate!
Dancing Fish, the award-winning Malay-Indo restaurant in Kuala Lumpur that is listed in CNN Travel 2017's 'Top 20 Restaurants' has set foot on Singapore with their newly-opened restuarant, Dancing Fish Signature in TANGS, Tang Plaza.
Their priorities at Dancing Fish; bringing their patrons enjoyable and extensive flavours in their dishes through meticulous cooking methods with the freshest and finest ingredients, without added MSG and preservatives. Revel in their chefs’ diligence in curating a unique taste in each of their dishes, as sauces are made tirelessly from scratch. They have more than 15 different types of sambals and sauces to date and they will not stop at that!
Rooted since 2010 in Bangsar, Dancing Fish has been known as the treasure trove of Malay-Indo cuisine in Kuala Lumpur. To date, they have won multiple awards such as the “Rising Star” Platinum Business Award, bestowed by the SME Association of Malaysia in 2016, two Gold Awards for “Best Home Grown Restaurant” in 2014 and 2017’s Kuala Lumpur Mayor’s Tourism Awards, aside from being shortlisted as one of Asia’s Top 20 Restaurants and one of the Top 500 Asia’s Finest Restaurants in the 2013’s Miele Guide.
The prettiest, most "instagrammable" soft serve, Aqua S from Sydney Australia has decided to grace Singapore with their presence. Most famously known for their aqua blue soft serve surrounded by a cloud of fluffy cotton candy, Aqua S' first outlet in Singapore will be opening on 11 September in Orchard Xchange.
The aqua blue soft serve is in sea salt flavour and is a permanent one. Their other ice cream flavours rotate every two weeks.
HLA is an international retail chain brand for one-stop self-option men’s wear. Visit its newly-opened flagship store in Suntec City.
HLA always holds that, fashion is necessary for daily life.
HLA devotes itself to providing fashionable design, high-quality products and excellent shopping experience for men all over the world. It closely follows the global popular fashion elements, so as to make light-fashion high-quality products that meet with taste and preference of people at large.
62 years on, popular homegrown brand Old Chang Kee opens its first flagship store right at the original location of its very first stall.
Old Chang Kee has its humble beginnings in 1956 in a small stall in a coffee shop near the then Rex Cinema along Mackenzie Road. People from every corner of Singapore would travel to this stall to savor the perfect curry puff, then known affectionately as the "Rex Curry Puff".
The 50-seater heritage-themed setting flagship coffee house will not only serve the usual Old Chang Kee delights. Their new offerings like Flower Bread (seven fluffy buns with a choice of curry or stew) and Beef Stew Rice are both exclusive to the Rex outlet.
Hans Im Glück, the much celebrated German gourmet burger chain is taking centre stage in Raffles Place, Republic Plaza with its newly-opened double-storey flagship burgergrill. Based on a contemporary modern dining concept, the new restaurant combines the artistry of gourmet burgers, cocktail mixology, sophisticated interiors and continuous reinvention through seasonal specials.
The restaurant’s forte in innovative gourmet burger recipes is paired with a calming into-the-woods design aesthetic that pays homage to Germany’s nature. Set to ‘bring the forest into the city’, the two storey restaurant spans across 7,000 sq ft. with 350 indoor and alfresco seats.
Decked with handmade birdhouses, custom made wooden dining tables, handcrafted tableware, the restaurant makes for an impressive setting for a business lunch and after hours entertaining.
Step outside and enjoy the terraces for catching the sun during lunch or sipping on a German draft beer in the evening breeze. On the second floor, group diners will enjoy the experience of eating inside one-of-a-kind Hütte house constructions amidst the awe-inspiring birch tree trunks that stretch up to the 9-meter high ceiling.
Hans Im Glück at Raffles Place marks the opening of their second burgergrill in Singapore. Their first restaurant in Singapore at Orchard Road is very well-received. You can read about it here.
Hans Im Glück’s burger patties are crafted using 100% premium grain fed beef and only those with a balanced marbling of 20% fat are used. Patties are then grilled to perfection with their juices locked in. Popular menu choices include beef, chicken, vegan and vegetarian favourites like HANS IM GLÜCK, BIRKENWALD, HENNE, KUTSCHER & WOHLFEIN. Those wishing for a healthier option can opt for the "naked burger" which comes dressed in extra salad.
SABON came to the world out of love for textures and scents, the art of grooming and pleasure, creation and listening, and out of the will to provide people with hours of relaxation and magic in their stormy everyday lives. The first SABON store was opened in 1997 on Shenkin Street, in the heart of Tel Aviv, by the two founders of the chain – Sigal Kotler-Levi and Avi Piatok. Its first store in Singapore will be opening soon in Ngee Ann City.
The SABON story began with making firm handmade soaps based on a 70 year old Australian formula, sold fresh and by the pound. SABON specializes in creating a personal and exciting experience, developing care products for the body and the soul, and considering the ambient as part of this experience.
SABON uses only high quality ingredients and heart captivating designs, and pays special attention to packaging and to understanding the deep meaning of the term "giving". From its early days, SABON has been extraordinarily aware of nature and has made a point of using natural ingredients and preserving the environment in which we live.
Experience the Color Factory Service at Etude House's newly-reopened flagship store at Wisma Atria. This special service was previously only available in Korea.
With the Color Factory Service, you can understand your skin tone and color to find out what’s your color! Not forgetting the fun part where you get to customize your own lipstick!
Each consultation is around 50-minute and you will receive 1-to-1 color consultation from their 'Color Artist'. After assessing your skin tone using their special color-finder device and color drapes, the artist will recommend you your very own personal color. A whopping collection of 240 lip colours are available for selection. The Color Factory sessions are strictly by appointment only. Read more about this service here.
Etude House is a Korean cosmetic brand with particular focus on fun makeup products offering creative and unique products characterized by sensational colours and the up-to-date trends. The brand was founded in 1966 and incorporated by Amore Pacific in 1990.
The new flagship store concept is inspired by the motif of a Princess Palace - a grander version compared to other Etude House stores which are based on the concept of Princess House - to accentuate the fairytale elements, reinforcing its sweet princess and feminine positioning. To provide a holistic beauty experience, this Etude House flagship store will be the first outlet to roll out any new launches and house the most extensive and updated collection of products.
Originated in 1919, Guschlbauer is a proud Austrian brand dedicated to the art of making delicious and high quality pastries. Made with ingredients carefully selected from all over the world, they are determined to provide supreme tasting bread and cake products to every customer. Guschlbauer's 1st South-East Asian flagship store is now open at Waterway Point Singapore.
The traditional bakery set sail in Austria, then continued their success by making splashes in Europe, Hong Kong, Korea and Canada.
Guschlbauer's signature bakes include the Quarter Cheese Bun and Devil Cheese Bun.
With more than 30 years of reputation in Hong Kong, Mui Kee Congee å¦¹è¨˜ç”Ÿæ»¾ç²¥å“ will have its first permanent brick-and-mortar branch in Singapore at Shaw Centre, opening on 26 March.
Its 3rd-generation owner Choi Kok Tung will personally oversee the branch, operated by the Les Amis Group.
Behind every bowl of Mui Kee congee lies a heritage as rich as its flavour.
Its humble origins date back to 1979 where founder Mak Mui opened Mui Kee in a small corner stall in Mong Kok, Hong Kong. Today, Mui Kee is owned by her grandson Ah Tung.
Using recipes and cooking techniques which have been passed down through three generations, every scoop of silky smooth congee is filled with old school ingenuity.
JD Sports Fashion PLC or more commonly known as just JD, is a leading retailer and distributor of branded sportswear and fashionwear based in Greater Manchester, with shops throughout the United Kingdom. It is set to open its first Singapore store soon.
Listed on the London Stock Exchange, JD Sports Fashion PLC also has operations in Malaysia with 9 stores throughout the Peninsula.
GROHE, the world’s leading brand in sanitary fittings, opens its first fully-owned and operated flagship store in Asia today.
Located in the heart of Singapore’s main shopping belt, GROHE SPA aims to raise the bar in delighting and inspiring designers and consumers with a showcase of GROHE’s most innovative water technologies. Covering over 6,000 square feet on two levels, visitors are invited to learn about the design inspiration behind GROHE’s award-winning collections and experience “Pure Freude an Wasser” (Pure Joy of Water).
GROHE collections and products star in many of the world’s most luxurious spas and hotels. The store has recreated seven of these luxurious bathroom suites – each telling a unique design story and testifying to architects’, designers’ and developers’ preference for the brand. Consumers can walk through the bath sanctuaries to get inspired and learn more about the different products featured so as to create their personal hydrotherapy at home.
To experience the different shower sprays, GROHE SPA features live water areas where visitors can experience first-hand GROHE’s DreamSpray® technology. Consumers can also try GROHE’s Minta Touch in the live kitchen area where the tap can be turned on and off with a touch of the arm, leaving hands free to handle food in the kitchen.
Enhancing the brick-and-mortar experience, the store is equipped with smart technologies that help consumers and designers visualise and plan their selections. Tapping on virtual reality (VR) technology, GROHE SPA has a built-in Shower Configurator where consumers can customise their preferred shower system and experience how it comes together in function and design before making a purchase. Putting on a VR headset, consumers see their selections brought to life via projections to experience their shortlisted choices, all without actually getting wet.
Understanding that product information is key in purchase consideration, the store has implemented the use of Radio Frequency Identification (RFID) technology to enable immediate access via a mobile device. Visitors can learn more about each product displayed and get detailed specifications as they walk through the store, tagging products and emailing the desired information to themselves immediately. Alternatively, they can also project their selections onto a 40-inch interactive touchscreen display interface to better understand each product and view how products have been used in hotel and housing projects from around the world.
Welcoming both designers and consumers, GROHE SPA’s first Asia flagship store will be opened to the public from 9 March.
Taking the phrase “it’s a bit of a stretch” quite literally is Say Chiizu – the irresistibly Instagrammable Hokkaido-style cheese toast that has taken Thailand by storm with its ‘pull-factor’, and is now set to ‘pull’ in the fans from Singapore as well.
Proudly owned by Say Chiizu Pte Ltd in Singapore, the brand will open its first outlet on 15 January at VivoCity and Singaporeans can expect more stores dotted throughout the island in shopping malls such as White Sands Shopping Centre, 313@Somerset and The Clementi Mall in the first quarter 2018. Aside from takeaway kiosks, the brand will also be opening a café in central Singapore in February, this year. There are plans to open 10 outlets by the end of 2018.
A cut above the rest, Say Chiizu’s famous cheese is made with specially imported Japanese milk, thus resulting in a deliciously premium flavour. It is then mixed with a blend of fresh cheeses such as mozzarella to create the optimum texture for that unmistakable ‘cheese-pull’, while staying true to the brand’s emphasis on using ingredients with no additives or preservatives.
The brand’s commitment to making ‘your smile their happiness’ is evident in its ultra-stretchy cheese pull and bright cutesy package, modelled after one of the co-founders’ nickname ‘Bear’. Snugly wrapped in a ‘kawaii' (Japanese for ‘cute’) sunny yellow ‘bear’ sleeve with a smile made up of the Japanese words for ‘Say Chiizu’ the cheese is served between crisp slices of pillowy homemade Hokkaido milk toast while remaining invitingly melty within. Customers can expect a subtle savoury-sweet flavour in every bite that will satisfy all dairy cravings.
Pizza Maru is the most symbolic pizza brand in Korea, with more than 620 stores across Korea and is now available at Northpoint City. Now it’s the first of its kind in Singapore, offering Korean Pizza with a well-being angle.
Pizza Maru's signature green tea pizza dough recipe is a successful patent exclusive to the brand; advocating the concept of healthy well-being food. Besides green tea ingredients, there are also flaxseed, chlorella, barley and 12 other healthy grains added to the dough recipe.
In order to bring out the best Korean food culture to the world, Pizza Maru's menu offers not only high-quality Korean pizza, but also Korean fried chicken, Korean pasta and other interesting products.
Much more than a state-of-the-art retail and performance space, the new Steinway Gallery at ION Orchard - the "centre of gravity" in the retail scene, houses a selection of grand and upright pianos from Steinway & Sons including its latest innovation – the Steinway SPIRIO, a high-resolution re-performance piano, to exquisite pianos from the Steinway Crown Jewel Collection. Completing the Steinway Family of Pianos are the Boston and Essex, pianos that are designed by Steinway & Sons.
The new store’s open façade is uniquely designed similarly to one of Steinway's 130 patents - the seamless, continuous-bent rim (invented in 1878 and is done virtually the same way today as it was then). A Steinway grand piano displayed at the store front is available for shoppers to tinkle on.
Also, they can host up to 80 pax with a full-size performance stage and the store will be frequently used as a recital hall that allows musicians & audiences to connect. The rehearsal studio for artists and students, which houses two Steinway Grands, is another embodiment of Steinway's commitment to celebrating arts & culture.
A&W – which stands for “Allen and Wright” has confirmed to local press on Tuesday (4 July) that the company is on track to expand in Southeast Asia, including in Indonesia, Thailand, Malaysia and Singapore.
According to the company's CEO, Kevin Bazner, A&W has already built an office in Singapore in 2016 to prepare for Its expansion and is currently looking for “real estate for a flagship company restaurant in Singapore”.
It’s been over a decade since the American fast food restaurant left Singapore.
A&W made its debut in Singapore in 1966 at Dunearn Road, and the first A&W drive-through opened in 1970 at Bukit Timah Road.
A&W Coney Dogs, root beer floats, and curly fries are patrons' favorite items to order. Enjoy yours when it returns to our shore in year 2018.
Sports enthusiasts/beginners and Singaporeans in search of a new retail experience can now get access to over 100,000 sporting products at the new Decathlon outlet situated in Joo Koon.
With 10 experience zones and Singapore's first slack line, golf putting green, mini-football arena and a running track with two different surfaces, the new Joo Koon outlet will have something for everyone.
Decathlon Joo Koon’s shoppers will be able to get products and goods for over 60 different sports from the company's 25 in-house sporting brands, all under one roof. New experience zones like the slackline cater to new and growing sports groups while the runners from beginners to marathoners can test out the latest in sports shoes on the running track which will have multiple surfaces.
All Decathlon products are developed by in-house R&D teams who are physically located at places where the sports are practiced. They include QUECHUA, the company’s hiking brand whose team is based in the Mont Blanc region and the TRIBORD team of innovators, engineers, and designers who swim on the beaches of the South of France in Hendaye. Their team of over 50 researchers and over 150 designers work with a worldwide network of scientific laboratories, research organisations, universities and industrial partners, conceptualising, designing and testing apparel and equipment for each of the 25 ‘passion brands’, creating 2,000 products and over 25 patents a year.
Challenger's flagship store is now at Bugis Junction, with 15 lifestyle zones designed to make gadget shopping fuss-free and easy for everyone.
The store houses experiential zones where you can find/try out the latest technology in market, like an immersive virtual roller coaster ride with the Samsung Gear VR at the Galaxy Plus VRcade or you can check out the latest gaming devices from Razer at the Razorzone and also learn more about the different drones from Parrot and DJI.
For those into Fitness, their Fitness Station would be pretty interesting as it showcases the latest smart watches, activity trackers and accessories optimised for sports. Spice up your fitness routine with the help of technology and stay on track of your goals.
Founded in 1982, Challenger is a dynamic IT retailer based in Singapore. Well-known for its strong brand name, attractive member privileges and strong partnerships with major global brands, you can now shop at almost 50 stores island-wide or 24/7 online at Hachi.tech, their e-shopping marketplace portal.
T2 Tea from Australia has arrived in Singapore and their 1st flagship store is at 313@Somerset. They’re constantly experimenting with new blends and tasty brews. Today, even with over 200 teas to their name, they’re only scratching the surface of what’s out there. Inspired by local favorite Kaya Toast; they have created a Singapore Breakfast blend, especially to capture a taste of Singapore!
Step inside T2's tea boutique and enter their world of tea with a melting pot of exotic smells, taste sensations, intricately designed teawares and beautiful displays.
Lose yourself in an eccentric ballet starring a handsome prince, the Sugar Plum Fairy and rosy-cheeked soldiers. Twist, turn and tumble into the Land of Dolls and feast your eyes upon a party bursting with whimsy. M.A.C's new flagship store in Singapore is now at ION Orchard.
M∙A∙C Cosmetics takes great pride in producing the finest quality prestige makeup. Because of this, they vigorously pursue counterfeiting operations and the individuals responsible for the production, distribution and sale of counterfeit goods that visibly appear to be authentic M∙A∙C Cosmetics products but lack the superior quality, research and development time invested in all of our products.
Sephora's spanking new flagship store at Ion Orchard has moved into its new home.
Expect the label's full range of products. You'll also be able to get Kat Von D Beauty-inspired flash makeovers from the artistry team at the in-store Beauty Studio.
Inspired by ‘kaiten-sushi’ from Japan, this concept is a first in Asia. To achieve the season's key looks, simply select ‘food’ items from a moving conveyor belt with bento boxes of makeup! You may also head on to four individual stations where the brand’s makeup artists will be more than happy to dispense tips and makeovers.
Vivre Activewear is an up and coming local active wear brand designed for daily wear, gym, yoga and other light to medium intensity sports. First launched in April 2014, it has since garnered a strong community of yogis and fitness enthusiasts raving about their apparels. Apart from winning awards for its chic and high performance designs, it has also been featured regularly in fitness magazines.
Reasonably priced from $40-$60, all Vivre’s creations are specially designed to better fit the Asian body frame. Key features include built-in bras for tank tops and moisture-wicking fabrics to keep you dry and odour-free, so you can concentrate on working hard while looking great.
Audemars Piguet has re-opened the doors to its flagship boutique at Liat Towers in Singapore, unveiling a transformation that makes it the largest Audemars Piguet boutique in the world.
Located along Orchard Road, the store spanning 196 sqm over two floors with newly-raised higher ceilings, is the brand's only one featuring a 3-storey façade; an impressive greeting wall more than 10 metres in height.
In the window display, are metallic silhouettes angled in different shapes and forms, elongated and pieced together, inspired by trees of the forests in Le Brassus.
Bronze-brushed finishing echoes elements create a seamless harmony as the visitors' attention transition from the exterior to the interior, which features the use of wood, metal and idyllic landscapes.
At the landing of the entrance is a magnificent chandelier symbolising the clouds and fog which very often hovers above Vallée de Joux.
A 9-panel LED screen showing the ethereal winter landscape, as a reflection of what the season currently is in Les Brassus.
Of note are watch display cases that feature metallic embellishments reminiscent of the timepieces' link bracelets, whilst the teardrop light fixtures remind visitors of the harsh rainy weather back in Switzerland.
"The Manufacture" includes detailed product displays and a watchmaker corner whilst "The House" incorporates a full service bar and lounge that invites clients to relax with an espresso or a glass of champagne, bringing a unique customer service experience.
Emblematic timepieces as well as pieces from the new collection will be showcased around the boutique for watch enthusiasts and collectors to enjoy in the new Audemars Piguet "Home away from Home".
Robertson Quay's new restaurant serves up traditional, home-cooked Italian cusine from Lucca, a city in Tuscany. The 70-seater space mimics a quaint European bistro with plush leather dining booths, exposed red brick walls, red checked table cloths, wooden furniture and an open kitchen-simple, comfortable and none-too-fancy.
Flagship restaurant by chefs Ariana Flores and David Almany. Cuisine is Italian with California produce and sensibility. Bringing the best of both worlds.
Moncler is set to open its very first store in Southeast Asia at ION Orchard, marking the brand's retail debut in Southeast Asia.
The boutique in the city state joins a network of 172 mono-brand stores, which Moncler operates globally.
The new store in Singapore will strengthen and build upon the brand's presence in the Asia Pacific region where it already has stores in China, Hong Kong, Macau, Japan and Taiwan.
The full range of Moncler lines from the Main Collection as well as Grenoble will be offered in the ION Orchard branch.
Through the retail concept, Moncler will present a highly edited collection with a fashion point of view, seeking and showcasing the brand's unique place in history and inspiring desire through extraordinary environments, creative collaborations and unique marketing programmes.
The flagship store presents a new destination for fans of Dr. Martens, the free-thinking individuals who are united by a relentless spirit of self-expression.
Spanning 1700 sq. ft, the new Capitol flagship stays true to its original British roots with fixtures and furnishing that evoke a classic British Shoe and Boot shop. It is also the first store to feature a 150 sq. ft stage. Future plans for the music stage include hosting intimate music gigs and interview sessions with independent bands, both international and home-grown.
Rare, archival photographs documenting the rich heritage of Dr. Martens and the youth movement are a highlight alongside a fully functional Dr. Martens jukebox. Classic Chesterfield wing chairs in rich burgundy leather are reminiscent of those found in the 1940s podiatry office of Dr. Klaus Maertens’ – the inventor of the revolutionary air-cushioned sole.
A section is dedicated to Dr. Martens Kids footwear for infants (1–18 months) and juniors (2–7 years old) , showcasing collections that retain all the classic attributes of the original and well-known brand silhouettes in miniature versions; while another section is dedicated to the handcrafted quality and traditional shoe-making techniques of Dr. Martens’ premium “Made In England” range. Still manufactured in the original Cobbs Lane factory in Wollaston, England – this is the home of the original Dr. Martens boot – and within this small factory works a close-knit team of people schooled in traditional shoe-making that distinguishes the premium and luxurious “Made In England” range.
The Dr. Martens brand heritage is steeped in underground subcultures and their style tribes. From the early skinhead, a multi-cultural ska-loving homage to the British working classes, to punks, hardcore, psychobilly, Britpop, emo, and many others from a long list of subtribes – music is Dr. Martens’ cultural lynchpin. The new flagship store pays tribute to this legacy with a 150sq. ft. stage – a platform that will continue to cater to and foster the music communities that have been so integral to the Dr. Martens brand heritage. Future plans for the in-store music stage include hosting intimate music gigs and interview sessions with independent bands, both international and home-grown.
As with all Dr. Martens’ stores in other major cities, such as New York SoHo and London Covent Garden, the Capitol Piazza flagship store offers a unique Dr. Martens experience by combining brand heritage, emblems of its music and subcultures lineage with the art of industrial manufacture.
The introduction of Dazzling Café into the Asian market has brought the attention to many local and foreign crowds and has been named one of the most famous cafes in Taiwan. It is commonly frequented by celebrities and socialites and has been crowned as "A Celebrity Hotspot."
Not only famous for its media personalities, but it is also well renown for its chic and classy interior deco.
At present, Dazzling cafe operates in 3 countries, with 9 local branches in Taiwan. Singapore would be slated as the first flagship store of its kind in Southeast Asia.
Celebrity Chef Wolfgang Puck will open his flagship restaurant, Spago, at Marina Bay Sands later this year. This will be Chef Puck's second restaurant in Marina Bay Sands after steakhouse CUT, and Spago's first venture in Asia.
Spago will be located 57 storeys above ground on the majestic Sands SkyPark, Tower 2, overlooking the city and gardens and beside Marina Bay Sands’ famous infinity pool. Spago will deliver a sophisticated, warm and inviting ambiance with both indoor and outdoor seating, while serving an imaginative and seasonal menu of Californian cuisine with global accents.
Come 26 June 2015, SKECHERS Singapore is set to open their new flagship store to the public at Ngee Ann City. The new 1,700sqf space in Singapore is the first Asian flagship store to embrace an industrial and modern concept, accompanied by a touch of vintage elements.
The store entrance is framed by a brick wall to give a raw industrial edge that is juxtaposed by the modern inviting interior. Utilizing silver metal supports with exposed welds and fasteners, the store space is given a constructed and contemporary look. Reclaimed natural wood is used to inject warm accents to the overall space, as well as segmenting the collections. On top of that, the new flagship uses LED backlit technology to establish a "mixed-bag" vernacular, a technique widely practiced amongst today's leading interior architects.
Besides the well-planned Lifestyle and Performance footwear categories catered for men and women, the new flagship store also has a dedicated area for kids products, where multi-coloured LED technology is used to illuminate glass-etched SKECHERS cartoon characters to attract children to browse at the different levels of products. Soft furnishings, such as seating that is built to look like a "roller coaster" and a large Gachapon machine dispensing toys, are elements that are incorporated to enhance the ambience of fun and colour in the kids section.
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