The Floral Atelier (TFA) unveiled their new store at luxury mall Paragon, three years after the brand first launched in Singapore. The Paragon outlet is the first of more to come as the floral company continues to expand beyond their eCommerce presence and their first atelier in Tiong Bahru. 

Since its inception, TFA has sought to introduce a unique experience and aesthetic to the floral scene in Singapore – being the first to introduce products like Bloom Boxes to the market and placing an emphasis on packaging and gifting culture.  

Their new Paragon flagship store, located at Unit #03-K1, features an exclusive in-store collection. These include a one-of-a-kind Luxe Marble collection and Signature Petite Bloom Box collection, specially curated for the well-heeled clientele on the go.

There is something new each week at The Floral Atelier Paragon flagship, with a specific colour theme every 7 days. Be romanced by flirty pinks one day, then captivated by passionate reds the following week. 

Slow down and smell the roses, you never know what you are going to encounter at their new flagship store.

Tel: +65 8181 6822 Email: floral@the-atelier.co

TASTE at Raffles Holland V is an integrated retail and dining concept, complete with whole food goodnesses. 

Created by the people behind Swiss Butchery (Tanglin), in partnership with the likes of Jones the Grocer and Frisch Seafood, among others; the 557 sqm space has 10 different sections, including fruit and vegetable, beverage, meat, seafood, charcuterie, bakery, cheese room and more, featuring seasonal produce flown in from France, Thailand, Japan and the US. 

At TASTE, you will enter a world of epicurean delight. It is an experience that goes far beyond tasty eating - it is a lifestyle. 

Shoppers can have their raw purchases cooked at two sit-down restaurants within the premise which are SENS and Otto’s Deli Fresh. They both charge a nominal cooking fee of $8/100gm. 

Noel Gifts is the leading flowers and gifts company in Singapore, dedicated to bringing people closer with creative and quality flowers and gifts for all seasons and reasons. They have recently opened a new retail outlet at Tan Tock Seng Hospital.  

Over the past 41 years, the company has been bringing people closer with premium quality gift selections for all occasions. Gift a basket full of sweet treats to indulge your favourite people this festive occasion!

#01-01 Tan Tock Seng Hospital, Novena 

Tel: +65 6352 0198 

Fresh Fruits Lab (FFL) is a simple and elegant Bar & Bistro with a trademark fruity focus, artfully designed in a subtle laboratory style.

At FFL, the menu is specially designed and handcrafted to incorporate a fruity element in many of the dishes, adding a dash of tangy excitement to your dining experience. FFL’s unique proposition will definitely appeal to the café goers who appreciate a healthily balanced dining experience in a comfortable, relaxed setting.

At FFL, you’ll find some respite from the annoying crowds and your seemingly insurmountable workload. Spend some quality time with family and loved ones away from the bustle of the city. Indulge in a delightful array of desserts, specially crafted signature mains, or simply chill out with a pick from their wide variety of fruit and floral beers.

351 Changi Road

Poppy is not your conventional florist. This first to market flagship store celebrates 15 years of history for the brand. Launching with its reinvention in the brand's attitude and attributes, Poppy offers not only a sighting experience with unique florals and its arrangements; they provide you with a psychedelic buying experience as you browse through their range of floral-eccentric products.

#02-24 Capitol Piazza, 13 Stamford Road

At Soap Stories they believe every scent tell a unique story that is brought to life by those who use their product. Beginning as a passion started up by one couple whose passion was to bring ethically sound and organically grown handmade soaps to the public, soap stories is now a worldwide provider of skincare products.  

A division of ERA Ageless Future, has been a pioneer in the organic skincare market for the past decade. Using their exclusive formula of vitamin rich oils and organic plant based materials, Soap Stories has achieved a sustainable and eco-friendly product that is suitable for even the most sensitive skin. At Soap Stories, they are committed to offering the best product possible in the most natural way. All of their products are paraben free, organic, and cruelty free. Rooted in the heart of Amsterdam their products are handmade to order by hand with the upmost care. 

At Soap Stories, they don't just create soaps, they create the memories attached to them. Smell is the strongest scent tied to memory, and each of their leaves a lasting impression on those who wear them. Immerse yourself in delicate florals or wake up with confidence with their citrus collection. 

Their organic promise is to keep providing irresistible smelling products while maintaining their Organic, Vegan, and Cruelty-free values. 

15 Stamford Road

They specialise in customised cakes for all birthday or even wedding needs. They are most famous for their buttercream based floral cakes. Their smallest cakes starts from 6" onwards. with the biggest being a 12" cake. 

One Olive, a new artisanal boutique brings forth the simplicity and naturalness of flowers.

Truly advocate for "au naturel" mode in their senses. They introduce their their passion invoking contemporary techniques and modern styling of floral pieces in their bespoke workshops.