Italian ceramic tile maker, Florim has opened their flagship store on Mohamed Sultan Road and the store will also be their new institutional point of reference for the Far East market. 

The new showroom, joining the ones in Milan, New York and Moscow, is a modern, elegant location designed on two levels. Its open-space interior is conceived to display the best-sellers of the Group's brands (Floor Gres, Rex, Casa dolce casa – Casamood, Cerim, CEDIT – Ceramiche d’Italia and FLORIM stone) through installations enhancing the large slabs' potential and technical performances.

The Singapore investment is part of a clearly defined strategy of establishing ties with the main architecture firms, promoting the use of large slabs and above all raising awareness of Florim's "beauty" and "style" worldwide. This flagship store will be followed by other openings in 2020, also in the hearts of the world's design districts.

An innate passion for beauty and great determination have led Florim to challenge clichés, succeeding in transforming what everyone calls tile into an element of design. A history of almost 60 years, rooted in the ceramic district of Sassuolo (MO), combines with an international trendsetting present thanks to the leadership of Claudio Lucchese and a high-range product recognized in markets all over the world.

For them, “Made in Florim” is a guarantee of quality, innovation, Italian know-how and particular attention to corporate social responsibility.

 63 Mohamed Sultan Road, Unit #01-14 Sultan Link