A group of Singaporeans, visited My Banh Mi Saigon (MBM Saigon) in Ho Chi Minh City and were deeply impressed with the flavourful yet healthy range of food MBM Saigon provides. The lingering taste inspired them to bring it nearer to home, by collaborating with MBM Saigon to open its first ever Asian outlet outside of Vietnam, in Singapore’s Tanjong Pagar Centre.

My Banh Mi Saigon (MBM Saigon) is a family business managed by Celebrity Chef Bobby Chinn's father, Frank Chinn. Together with Vietnam’s well-known European chef Andreas Ertle who has opened restaurants globally from New York to Moscow, the specialty sauces and roasting processes of the quality meat being used by MBM Saigon was developed. 

MBM Saigon is fully committed to its objective of providing its valued customers with food products representing “Wholesome, Flavorful, Value”. Since its inception, MBM Saigon has garnered numerous good reviews on TripAdvisor, and has been awarded the TripAdvisor Certificate of Excellence 2016 and is now recognised as Vietnam’s #1 Banh Mi.