Shiseido announced the opening of their new office in Singapore, located in the heart of Singapore’s Central Business District.
The move is part of Shiseido’s VISION 2020 corporate transformation, as the company focuses on accelerating growth in the second phase of its medium-to-long term strategy. The new office hub will house the regional headquarters of Shiseido Asia Pacific, the global headquarters for Shiseido Travel Retail and the affiliate office of Shiseido Singapore. As centres of value creation, this structure facilitates flexible and agile decision making; enabling Shiseido to achieve significant growth through marketing activities attuned to the needs of regional consumers and global travellers.
As they continue to build for the future, Shiseido is committed to an increased investment in their brands, talent development, beauty innovation and business activities that will positively and sustainably impact society.
The new office will house three new dedicated facilities:
Asia Learning Centre, a first-of-its-kind dedicated training facility that will train approximately 2,000 Shiseido employees from Asia Pacific, Travel Retail, Japan & China each year. Its programmes aim to develop leadership, function-specific and innovation skills and behaviours that are critical in supporting growth and bringing out the best from employees for Shiseido’s continued success.
Asia Pacific Innovation Centre, which will enable open-source innovation, Asia Pacific consumer research, as well as create and localize a portfolio of highly specialised products for the Asian market and climate.
Life Quality Beauty Centre: As they strive for a society that promotes greater happiness and positivity for everyone, this is a unique facility that provides private, specialized make-up consultations to consumers with significant skin concerns such as port-wine stains, nevus, scars, vitiligo and changes in appearance due to the side effects of medical treatment. Shiseido has helped consumers with serious skin concerns since 1956, when many in Japan suffered from serious skin burns post-war, by developing a foundation called Shiseido Spots Cover.
Shiseido Asia Pacific and the global headquarters of Travel Retail first established their presence in Singapore in 2016 & 2015 respectively; with the employee base almost doubling to over 250 employees, with nationalities spread across 17 countries.
The strategic location of the Singapore office puts Shiseido closer to key markets in Asia, enabling the company toleverage the region’s robust potential with its rising middle-class population. Growth in the premium beauty segment in Asia Pacific is forecasted increase by USD$4.4 billion from 2016-2021, while the mass beauty segment is expected to achieve more than triple this amount.
Asia Pacific also represents a key region and engine of growth for the global Travel Retail Channel. Current forecasts estimate that its beauty segment represents a potential market size of USD$26 billion by 2021; the proximity of Shiseido Travel Retail aims to empower and guide the team alongside this growth.
Shiseido was founded in 1872 as the first Western-style pharmacy in Japan. The business gradually evolved into a cosmetic company, offering consumers the most advanced technology and finest aesthetics available in the East or West. Shiseido is the premier cosmetics company with roots in Japan; and the name of Shiseido has come to represent the world’s highest standards of quality.
Shiseido’s global selection of skincare, makeup and fragrance includes a high-performance category for special skin care, and a brightening line. Shiseido also offers body care, suncare and a skincare line for men. Fiercely contemporary and innovative after 145 years in business, Shiseido is now sold in 88 countries and regions across the world.
Mozzarella fans, its time to celebrate. Italy’s famed Mozzarella Osteria & Bar, The Mast’, is opening its doors at Frasers Tower this November! The Mast’ of Mozzarella & Co. in Singapore is the brand’s first outpost in Southeast Asia.
First launched in Rome in 2015, The Mast’ means cheese master when translated from a southern Italian dialect.
The venue features an open kitchen and cheese laboratory where guests can feast they eyes on the production, hand-stretching and shaping of its famed Mozzarella, Burrata and Stracciatella cheeses which are made in-house daily!
Besides buffalo cheese that is made fresh daily, their menu also features a selection of Crostini, Panino (Ciabatta sandwiches) and Pinse (Flat pizza bread) that are prepared from original recipes and only with the best Italian ingredients.
Located in the heart of the central business district at Frasers Tower; Preludio is a new contemporary restaurant that aims to present a fresh perspective on fine dining, where embracing a culture of constant change and innovation helps ignite the spirit of creativity and betterment.
Instead of focusing on dishes from a certain geographical region, Preludio adventures into the territory known as “Author’s Cuisine.”
The menu, inspired by themed chapters, will always remain audacious and proudly experimental, yet familiar. The entire guest experience will change according to themes chosen by Executive Chef Fernando Arévalo. Much like a couture house that launches a new collection every season, Preludio will release a new chapter every 12 to 18 months. Thus the creativity and boldness of Preludio’s artists will remain constantly challenged, while at the same time maintaining the finest quality in each and every dish.
For its debut, Preludio will open with “Monochrome”, where the restaurant will be inspired in black and white. The team approached the theme of monochrome with a sense of liberation instead of limitation. Imagining in this concept provoked them to explore and invent new definitions of black and white, brainstorming with a spiritedness that materialised freely.
Born in Bogotá, Colombia, Chef Fernando Arévalo graduated from the Institute of Culinary Education in New York City, and began his career in Michelin- starred kitchens alongside iconic culinary artists Daniel Boulud, Bill Telepan and Mario Batali. For the past 6 years, he has been based in Singapore, heading the kitchens of Bistecca Tuscan Steakhouse and Artemis Grill.
Ambitious, creative and driven, he is ready to set on his own path as the head of Preludio’s impassioned and adventurous team.
Preludio will welcome guests on 8 November and is currently open for reservations.
Discover the Cuban milieu at Cuba Libre Café & Bar, Frasers Tower. Savour contemporary Latin American cuisine with a healthier approach and a wide selection of mojitos (some of the best in Singapore).
Since the first Cuba Libre Café & Bar opened in 2006, it adds fun and energetic vibes to Singapore’s scene. The new edition of Café and Bar brings Cuba Libre’s vibrant energy to Frasers Tower. Bright colours interior, rustic vibes, and eclectic quirks, the venue manifests a modern twist of Cuba.
The new concept focuses more on its kitchen, serving up breakfast, lunch and dinner for the Tanjong Pagar locale. Added repertoire to the menu offerings include smoothies, eggs and avocados on toasts, pastries, sandwiches, desserts and late-night snack bar. With influences from the Caribbean islands that surround it, as well as Spain, France, Portugal, Asia and Africa, Cuba Libre’s new menu is packed with an excellent source of nutrients.
Ocha Fresh Thai in Frasers Tower serves tasty, quality Thai food that is sure to satisy the taste buds of everday foodies.
Founded by a Thai-born & Singapore-based creative director; Ocha Fresh Thai uses quality ingredients cooked the traditional way, rich full flavours from authentic spices and their very own curry pastes and sauces. They take no shortcuts and never add MSG in their cooking.