Sony has set up their latest physical store in Singapore at Westgate. The new park-themed store, housed on level one, has been designed to connect with customers through their lifestyle by offering a comprehensive range of Sony consumer products from photography, videography and audio equipment to home entertainment. Each area of the store is designed to offer a different feel that is closely related to customers’ lifestyle.

The highlight of the new store is the provision of all things video-related such as information, products and accessories. For example, utilising the exclusive VLOG STUDIO, customers intending to hone their video skills can refer to the video tips and tricks, which they can apply when shooting their videos live in this fully equipped, ready set-up environment. Product consultants will also be on hand to provide advice on video taking if required. The VLOG STUDIO will be constantly refreshed with various vlogging thematic setups. For instance, customers today will be greeted by the park-themed set-up. This is accompanied by Sony’s well-equipped range of digital imaging accessories such as the compact and versatile Shooting Grip (VCT-SGR1), which can also be used as a mini-tripod for creative and stable shooting scenarios, as well as the lightweight Adapter Kit and Microphone (XLR-K2M), ideal for enhancing sound recordings in any scenario. Customers will also find a display stand that showcases Sony’s complete range of vlogging products (Inter-changeable Lens Cameras, compact cameras and Action Cams) while those looking to kickstart their video journey can refer to a starter kit which provides them with the necessary recommendations.