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Singapore Post Limited (SingPost) launched the General Post Office (GPO) at the new SingPost Centre mall, the flagship of a new Smart Post Office network that will serve Singapore’s postal needs in the digital age.
Showing the future for the post office, the GPO is SingPost’s first Smart Post Office, in which traditional brick-and-mortar outlets are augmented by a digital network that offers anytime and anywhere access to postal and other essential services.
A new SAM omnichannel platform, comprising kiosks, web and mobile apps, underpins the GPO and the Smart Post Office, and essentially places a post office virtually in the pockets of every customer to offer flexibility and efficiency that are expected by customers today.
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The GPO also features SingPost’s first dedicated philatelic retail store, which will offer both long-time and new stamp collectors the full range of national stamps, and associated merchandise.
The rich heritage of SingPost and the GPO moniker is captured in the design of the GPO at SingPost Centre. Iconic elements from the former GPO at Fullerton have been adopted into modern graphics on the walls, glass panels and POPStation lockers, while historical postal artefacts, such as earlier versions of the ubiquitous posting box, have been recreated.
A heritage video wall retells the evolution of SingPost from a colonial municipal department to a dynamic postal and eCommerce logistics company through different lenses, including the landmark GPO at Fullerton, postal uniforms and Singapore stamps.
At the Philatelic Store, a colonial-era red pillar posting box has been restored and mail dropped into this posting box will be postmarked with a special date stamp in red ink.
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