Braun Büffel Creative Director, Fabio Panzeri, has recently unveiled the new store design concept at ION Orchard which sets the tone for a whole new Braun Büffel brand retail experience that invites customers to feel welcomed and relaxed.
The architectural philosophy of the new design concept radiates contemporary luxury where a fusion of heritage, modernity and industrial chic meets – keeping up with the modern eclecticism that characterises the House’s new collections.
The new contemporary vision for the brand is to create a new Braun Büffel brand experience across multiple physical and digital touch-points. The launch of the new store design concept is the first step of the House’s new business strategy.
The mood within the store is one of modern luxury paired with quality craftsmanship where innovation is created through the complementary combination of material finishes:
• A store façade that fuses brushed champagne gold fonts against soft white frames, illuminating the luxuriousness and exclusivity of the boutique.
• Marble stone tiles in light grey with streaks of white tones juxtaposed against hints of leather finishes act as a feature wall, creating a modern eclectic outlook, mirroring theHouse’s new collections.
• Artisanal hand-brushed finishes on the cement screed provide a three-dimensional textured effect on both the floors and walls – paying homage to the House’s penchant forartistic expressions of creativity.
• A curved accent wall in pastel rose pink accentuates the sophistication andelegance of the women’s collection.
TECHNICAL INNOVATION. DESIGN INGENUITY. SUSTAINABILITY. PASSION FOR THE CRAFT. These are the essential design elements and pillars that form the Braun Büffel Spring/Summer 2020 collection, where diversity and dynamic personal style shapes the collection theme of “Individualism”.
This season, Braun Büffel breaks away from conventional classics to explore designs that transition effortlessly to fit the modern lifestyle. This unconventional collection accentuates Creative Director, Fabio Panzeri’s vision of the brand’s progression of a diverse mix of materials from nylon to leathers with embossed exotic prints and a new reiteration of the #BBMONOGRAM that forms the men’s and women’s collection.
Braun Büffel’s evolving aesthetic is apparent in the new collection and demonstrates theheritage brand’s immense potential. The unorthodox collection brings a youthful energy andlaunches deep into a futuristic Braun Büffel universe to appeal to a new generation of leather aficionados. For the stylish consumer who seeks creative versatility and urban edge in their leather accessories, Braun Büffel offers a contemporary collection with a striking attitude that seamlessly fits into your lifestyle. Keeping to its timeless appeal and reputation for leathermastery, the brand’s new direction promises an exciting future full of daring conviction.
Established in 1887 by Johann Braun in Kirn, Germany, Braun Büffel has gained its reputation over the last century as a top leather goods and accessories brand. Until today, it remains a premium brand known for exceptional workmanship, superior leather, classic elegance and contemporary appeal. Recognised globally, the brand is exclusively distributed in the Asia Pacific region by Lianbee-Jeco, and is available in Singapore at their boutiques in The Shoppes at Marina Bay Sands, ION Orchard, VivoCity, Suntec City Mall, Westgate, and Terminals 2 & 3 (Departure/Transit Lounge) as well as in retail counters located in leading department stores.
For more information about Braun Büffel, please visit braunbuffel.com.
Design your own Hoola Hoola modular bag at their flagship store, now open at 112 Katong!
Pop by and visit them to view the full range, including a sneak preview of their latest collection, not yet available on their website! Create the one handbag which you can truly call your own.
Hoola Hoola makes luxurious modular handbags for the chic, modern woman in luscious gelato shades and pretty springtime pastels. Every bag is a canvas for your stylish self-expression. Simply start with a base and build an icon!
Designed in Venice, Italy, in a beautiful town near “the city of love”, Hoola Hoola handbags are crafted from a special resin and can easily be modified with a range of adornments. From luxe leathers and fabulous furs to glittering metallics, every bag becomes an extension of you and your wild imagination.
Since its inception in 1887, German brand Braun Büffel has held true to its traditional heritage of excellent craftsmanship, reliablity and functionality — all while evolving into a contemporary symbol of modern elegance and style. Its range of high quality leather goods embodies the unending pursuit of transformation and perfection, with bags and accessories that complement today's busy executive lifestyle.
Today, Braun Büffel prides itself for being synonymous with artisan modern leather goods & accessories for men and women.
From briefcases to wallets, Braun Buffel produces exquisite leather goods that adds sophistication to your outfit.
Their newest outlet will be opening soon in Changi Airport Terminal 2's Transit Area. View the locations of their 6 current boutiques here.
Gucci's Paragon flagship store reopens with a complete facelift.
The 10,000 sq ft retail space is nothing but "Gucciting". Two lavishly furnished levels which are dedicated to accessories, Gucci’s home décor collection, ready-to-wear menswear & womenswear plus a special Gucci Kids nook set the ultimate shopping experience for their customers.
They have also included a fuschia-hued private room that clients can reserve for appointments and fittings. This flagship store also allows customers to personalise everything from their popular Dionysus bags to the Ace sneakers.
Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the house has redefined luxury for the 21st century, further reinforcing its position as one of the world's most desirable fashion houses.
Ecletic, contemporary, romantic - Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.
Several treasured 100-year-old Moynat trunks on megaliths are exhibited at their newly-opened Marina Bay Sands boutique.
The luxe boutique carries both men’s and women’s collections of leather goods, accessories, textiles and trunks.
Since its inception by Pauline Moynat in 1849, Moynat has always been recognized as an emblem of discreet and uncompromising luxury with the ultimate Parisian charm. Its maisons have become the haunt of connoisseurs looking for splendid and unusual pieces.
The boutique also takes orders for the signature personalization service, from hand painting of initials, to made-to-measure trunks and handbags.
Reebonz is a trusted online platform for buying and selling the widest range of luxury products. With an exciting lineup of coveted designer brands, personalised services, and buying and selling options, they make luxury accessible by giving you more from the world of luxury. Their seamless online & retail shopping experience ensures that you are assured of getting more when you buy and sell with them. You can now visit their latest retail boutique located at VivoCity.
Reebonz offers an extensive range of new and pre-owned luxury bags, accessories, watches, jewellery and shoes from coveted designer labels and a curation of the world's finest merchants sold via their various sales platforms.
A concept created and launched in March 2009 to fill the gap in the market for affordable and exclusive lifestyle, Reebonz.com has since seen substantial growth in the market.
The Reebonz team is now over 350-staff strong with offices in Singapore, Malaysia, Indonesia, Thailand, Australia, Hong Kong, Taiwan, South Korea and USA.
With a thrilling façade on Orchard Road, Longchamp's new store at Paragon is now open and it offers you a larger selection of products and services.
Vsit the new store to discover the new world Longchamp has to offer you.
Marking the opening of its Paragon store, Longchamp also released its Mademoiselle Longchamp range of bags, which is exclusively distributed there until September 15, and at all Longchamp outlets thereafter.
The new boutique also offers personalisation service where customers will get a chance to customise their own bags with their initials.
Step inside the first Singapore store of French luxury leather goods brand, Moynat located at Takashimaya, Ngee Ann City.
Moynat's first atelier was opened in Paris in 1849 by trunk-makers Octavie and François Coulembier. They joined forces with Pauline Moynat, a specialist in travel goods, to open the first store of avenue de l’Opera.
The French luxury house is known for its leather goods, accessories and textiles.
Moynat's first patent is for a sturdy waterproof canvas coated with Gutta Percha, a tropical sap, which guaranteed that trunks were completely watertight.
The newly re-opened Salvatore Ferragamo boutique at ION Orchard spans over an area of about 290 square metres and houses a thorough selection of Salvatore Ferragamo collections of Men’s and Women’s bags, shoes, leather goods.
The store’s interior is both elegant and luxurious, in line with Ferragamo’s signature style, creating a refined, understated ambience with a decor that reflects the design concept of Salvatore Ferragamo stores around the world.
Discover the new Longchamp Boutique at ION Orchard where you can find its new Ready-to-Wear area, VIP room and can design your very own Le Pliage leather bag at their Made-To-Measure Atelier, Longchamp’s first personalized service in Singapore.
French luxury House Longchamp was founded in Paris in 1948 by Jean Cassegrain, is still owned and run by the Cassegrain family today.
Longchamp is an international brand that has maintained momentum and energy across the decades. It epitomises French flair, fresh and inspiring creativity, as well as sharing the active lives of women across the world who enjoy a touch of luxury every day.
Refreshing advertising campaigns and exciting collaborations with artists underline the contemporary and sometimes playful spirit of Longchamp, which owns more than 252 exclusive boutiques worldwide.
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