amika: at Wisma Atria is a professional line of hair care + styling tools founded in Brooklyn for a lifestyle of self-expression & hair rebellion.

amika was founded by industry outsiders in Williamsburg, Brooklyn in 2007 and is the antithesis of a typical beauty brand.

Instead of purveying unattainable perfection, they believe in an idiosyncratic and totally individual version of beauty. The result is a culture of inclusion and positivity, all while delivering puddles of fun and a sunny disposition from looking at their packaging.

amika: products are like a good friend – straightforward, dependable, and fun to spend time with.

They are kind-of obsessed with that “super-fruit” Sea Buckthorn Berry, so they include it in every of their haircare and styling products.

They are always on a quest for new technologies and ingredients to deliver high-performing products – even replacing ingredients when better alternatives are available. Their products are vegetarian-friendly, cruelty-free and free from* sulfates, MIT, MCI, Phthalates and artificial colors. 

435 Orchard Road, Unit #B1-52 Wisma Atria

The newest way to get the smile you've always wanted. Swing by the newly-opened Invisalign Centre at Wisma Atria to discover how to get your new smile!

Invisalign invisible braces are the clear alternative to metal braces. These clear aligners are virtually invisible, removable and comfortable. Invisalign has helped to straighten the smiles of more than 6 million patients.

Invisalign treatment consists of a series of nearly invisible, removable aligners that you change every two weeks for the next set of aligners. Each aligner is individually manufactured for your teeth, and your teeth only. As you replace each aligner, your teeth will move - little by little, week by week - until they have straightened to the final position prescribed by your dental provider.

435 Orchard Road, Unit #B1-14 Wisma Atria

Tel: +65 6362 1066

Lumas is a new art gallery to open in Paragon.

Created by art collectors and brought to life by 200 renowned artists and promising talents from major academies, Lumas is passionate about offering original and inspiring art as affordable editions.

Generous Lumas exhibition spaces present the latest works from the Lumas portfolio worldwide. Lumas Editions Galleries are located among others in Berlin, Cologne, Düsseldorf, Frankfurt, Hamburg, Munich, Amsterdam, Brussels, London, New York, Paris, Vienna, Zurich, and now SIngapore.

Paragon Shopping Centre #04-47, 290 Orchard Road

Madame Tussauds Singapore is Merlin’s first Singapore-based attraction and is a natural complement to Images of Singapore LIVE. The ultimate ‘celebrity’ attraction allows you to ‘meet’ and interact with your heroes and it brings the best and most lifelike wax figures to Asia’s favourite playground.

Madame Tussauds Singapore is uniquely tailored to reflect the culture and excitement of its Singapore and Southeast Asia location. This is not only apparent in the design of the attraction but also in the choice of figures which includes an exciting combination of historical and contemporary figures from the region, as well as both local and global celebrities such as Beyonce, Taylor Swift, Michael Jackson and One Direction, among others. One Direction will be pit stopping in Madame Tussauds Singapore from now until October 2015, as part of their worldwide tour, giving One Direction fans the unique opportunity to re-live the days of the original five!

Other local celebrities that feature in the attraction include Jack Neo, Phua Chu Kang, Stephanie Sun, JJ Lin and Zoe Tay, among others.

Madame Tussauds Singapore is also the only Madame Tussauds globally to incorporate a boat ride into the attraction! This unique boat ride reflects Singapore’s fascinating and colourful culture and history.