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LEGO® Singapore and Bricks World are pleased to announce the opening of a new LEGO® Certified Store (LCS) in Singapore. Located at ION Orchard, the store will be the largest in Singapore and will provide a complete LEGO experience via a Store Calendar of events and activities.
The LEGO® Certified Store at ION Orchard is the seventh store to be managed by Bricks World in Singapore.
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About the LEGO® Certified Store (LCS)
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Every aspect of the LEGO Certified Store is designed and made by The LEGO Group, including one of the most popular features, the Pick-a-Brick Wall. The LEGO Certified Store also features an interactive play area called “The Living Room”, and a display of fully assembled LEGO models. From January 2015, the LEGO Certified Store in Singapore has exclusive sets released at the same time as in the US and Europe.
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The “Pick-a-Brick” Wall, comprising a custom-built fixture with round canisters, each filled with LEGO bricks and elements, will allow shoppers to hand-pick and select LEGO pieces in different shapes and colours.
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“Build a Mini” tower: Let your creativity lead the way at the Build a Mini tower! You can mix and match from a wide selection of legs, torsos, heads, hair pieces and accessories to customise your own Minifigures.
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“Digital Box” or “Digibox” provides consumers with an Interactive 3D Digital Experience, bringing the LEGO sets to life inside the store. The Digibox is fitted with a screen, and a webcam which reads the LEGO box in your hands to show the virtual 3D animation specific to that particular set.
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The first LCS was officially opened on 29 November 2014 by Her Excellency, Berit Basse, the Ambassador of Denmark to Singapore together with LEGO Singapore and its business partner, Bricks World.
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Bricks World is the oldest and largest specialist LEGO retailer in Singapore. It partnered LEGO Singapore in the opening of Singapore’s first LEGO Certified Store in November 2014. It also has six other stores across Singapore, as well as an online portal. Bricks World aims to deliver the LEGO experience through the breadth of its product offering, well-trained and knowledgeable staff, in-store calendar events and giveaways, and excellent customer service.
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These days, LEGO's unbeatable popularity is demonstrated by its wide representation and usage in many different forms of cultural/digital works.
Have fun with the LEGO Digibox Experience at Bricks World's new LEGO® Certified Store located at Plaza Singapura.
For the first time in Singapore and also for Asia too; simply hold a LEGO set up to the Digibox camera and watch the contents come to life in 3D on the screen before your very eyes.
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The Brick Shop has opened its 3rd LEGO® Certified Store at NEX. And that marks a total of 8 LEGO® Certified Stores on our sunny island.
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This new LEGO® Certified Store is similar to the LEGO® Brand Stores with the Pick-A-Brick (PAB) wall and the Build-A-Minifigure (BAM) station.
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Bricks World is the oldest and largest specialist LEGO retailer in Singapore. It has partnered with LEGO Singapore in the opening of Singapore’s first LEGO Certified Store at Suntec.
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Located on the third level, Tower 3, Suntec City Mall, the new LEGO store, which is managed by Bricks World, serves to further enhance the LEGO experience for the fast-growing LEGO fan base and to reach out to new customers.
The LEGO brand mission is to inspire and develop the builders of tomorrow through creative free play with LEGO bricks. The brand, which has delighted generations of children and adults, has been available in Singapore for close to 60 years, during which LEGO Singapore’s sales office was set up in 1979.
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#03-364/365, Tower 3, 3 Temasek Boulevard, Suntec City Mall
Tel: 6337 7893
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