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Introducing ELLA, Singapore’s first fully autonomous robotic barista. An unmanned, contactless café experience that serves barista-quality coffee and engage the senses is no longer a thing of the future.
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Designed by Crown Digital, the smart retail solution provider arm of Crown Coffee, the latest version of ELLA, ELLA X, was built on the back of 4 earlier prototypes and experience from serving over 80,000 cups of coffee at over 40 events across the last 2 years. Situated next to Crown Coffee’s CT Hub 2 location, she is the first commercial standalone model designed for unmanned and contactless retail operations that is launched in the public domain.
Fully self-contained with its own mobile app, payment gateway and e-wallet, the end user can order and make payment on the Crown Coffee app on-the-go, while earning rebates by paying using Crown Dollars stored in their Crown Wallet. While ELLA is preparing the coffee, an interactive transparent OLED screen opens up a myriad of possibilities – from serving as an augmented reality photo booth to displaying customised dynamic advertising that is targeted to the end-user’s profile, or even indulging the end-user in a quick game or two. All while ELLA’s six axis robot arm works her magic behind the screen to produce the perfect cup of barista-quality coffee, using high quality Buscaglione Coffee beans that are ground-to-order and freshly frothed milk.
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