GrabFood commits to merchants’ growth through a merchant platform and launches GrabKitchen in Hillview with over 10 F&B brands, including 3 virtual restaurants and the latest GrabFood Hub.
Based on consumer surveys and insights derived from the Grab app, consumers in Northwest Singapore wanted greater variety of healthy foods, burgers and local foods. Specifically in Bukit Batok, bubble tea, mala, and soup were not only the most frequently searched for items on GrabFood, but also saw significantly higher consumer demand than merchant supply. When it comes to cuisine types, Japanese, Indian and Thai were the most sought after in the area.
To address this gap, GrabFood brought an eclectic mix of over 10 F&B brands into its first GrabKitchen in Singapore, offering a wide selection of food options. GrabKitchen features:
- 10 restaurants including three new virtual restaurants namely Lady Boss Mala by the founder of Thai Dynasty; Waboru by JR Group as well as Tiffin Walla by Co-Kitchens.
- The 6th GrabFood Hub which brings popular hawker food, coveted FMCG and packaged food brands such as Asia Pacific Breweries’ Heineken and Tiger beers anddangerously addictive salted egg snacks by Irvins, which has taken Singapore and the larger Southeast Asia by storm.
- Beverages by Playmade, one of Singapore’s bubble tea darlings who has made its first foray into the West with GrabKitchen.
Consumers in surrounding Hillview districts such as Cashew, Bukit Batok, Bukit Gombak and Toh Tuck can have food and drink options delivered on-demand to their door via the Grab app, while those who do not mind taking a short walk to GrabKitchen can opt to dine-in at the location or choose the self pickup option in-app to save on delivery fees. For variety, consumers can order from multiple GrabKitchen merchants in a single order so every one gets to have whatever tickles their fancy. Find out more about the launch og GrabKitchen here.