Celebrating its tenth year, Filmgarde Cineplexes is embarking on an exciting new growth planto be Singapore’s market leader in the cinematic experience. Pushing to be at the forefront of international standards whilst being audience-oriented and accessible, Filmgarde will feature cutting-edge international cinematic technology, innovative products and carefully curated service offerings.
Filmgarde Cineplexes has overhauled and enhanced its website and is introducing for the FIRST time in Singapore, a Bilingual Cinema Website that allows consumers to toggle the platform easily between English and Chinese. This thoughtful initiative not only allows Filmgarde to reach out to a wider audience, but it also creates greater ease of use and accessibility for the mature and silver generation.
Complementing its new website is Filmgarde Cineplexes’ brand new self-service ticketing kiosk which also sits on a bilingual platform. These kiosks are ergonomically designed and allows for fast and effortless purchase of tickets via a wide range of payment platforms including Visa, Mastercard, PayWave, PayPass and NETS, in line with the national drive towards a cashless economy. For those who prefer a human touch, manned ticketing counters are also available.
To encourage family bonding and more convenient visits for young families to the movies, Filmgarde Cineplexes is also introducing the FIRST Cinema ‘Family Seats’ in Singapore (from $28.50-$42). A Filmgarde exclusive design that allows for seating for up to two adults and two children, this thoughtful initiative elevates the cinema seat from being just another piece of furniture, to an opportunity for families and loved ones to engage and interact seamlessly at the movies.
In a FIRST also for Singapore and Asia, Filmgarde Cineplexes is working strategically with local media powerhouse Mediacorp and Barco, the leading international specialist in visual and projection technology, to debut the next generation immersive sound technologyAuroMax® across all its cinema halls at Filmgarde Century Square.
The brand new AuroMax® is the next frontier and the epitome of the Auro technology. It is also the format of choice for international cinematic use and supported by major and international organizations such as NATO (National Organisation of Theatre Owners), UNIC and DCI (Digital Cinema Initiative), representing major exhibitors, Hollywood studios and the SMPTE (the Society of Motion Pictures and Television Engineers). As of June 2018, there are more than 600 theatres worldwide committed to the format, with more than 50 leading post-production studios and 120 international films released in Auro®.
AuroMax® is thus confidently positioned as the ultimate immersive sound system on themarket, creating a natural 3D listening experience; allowing Singapore’s audience to feel asthough they are right within the picture. In another first of its kind in Singapore, in line withFilmgarde’s vision to elevate the cinematic standards for Singapore’s audiences, it will bekeeping its AuroMax® ticket pricing affordable, retaining its regular price of tickets (from $8.50- $14.50).
Singapore’s leading cinema exhibitor, Golden Village Multiplex (GV), is upping the ante in the entertainment scene in the east of the city, with the opening of Singapore’s first all-new laser projection multiplex at the new Singpost Centre retail mall, located at the heart of Paya Lebar.
Laser projection made its debut on the screens in all eight auditoriums at the 756-seat GV Paya Lebar, which officially opened to the public last month.
With a brightness of 20,000 lumens, the Barco Smart Laser Projection delivers unprecedented picture quality, far outperforming traditional digital projections. The new system creates higher contrast, clearer, crisper imagery and higher colour saturation, providing viewers with a far superior visual effect.
Similarly, auditorium seating has undergone a radical re-think from conventional cinema row-seating. Fusing contemporary design with essential modern-day comfort, GV Paya Lebar’s latest seating concept in its DUO DELUXE hall, gives movie goers the option of enhanced privacy and comfort. With its opulent twin leatherette seats, specially designed with lumbar cushion for superior support, the exclusive 58-seat cinema is further testament to GV’s uncompromising approach to creating the ultimate cinema experience.
Cinema-goers in the East are in for a treat come end September 2017! Cathay Cineplexes is coming to Parkway Parade, making it the eighth Cathay Cineplex in Singapore.
With seven spacious halls to comfortably accommodate 880 cinema-goers, consumers can look forward to having a memorable, one-of-a-kind cinematic experience while indulging in Cathay Cineplexes’ iconic caramel popcorn. Well-loved movie characters will also come to life through advances visual digital projection and impeccable Dolby Surround Sound technology.
To encourage more inclusive movie experiences, Cathay Cineplexes at Parkway Parade will be the first Cineplex under Cathay Organisation to introduce the Assistive Listening Device system for hearing and visually impaired individuals. The system uses infrared to provide clear high-quality sounds with maximum intelligibility and is designed for low distortion and high clarity.
Don’t miss the latest action blockbusters or the most heart-warming romantic comedies with Cathay Cineplexes at Parkway Parade.
Cathay Cineplexes Parkway Parade is located on Level 7 of the mall and is open to public from end of September 2017.
In a giant’s castle now overgrown by a magical beanstalk, a new suspended roller coaster ride straps you in for a wild goose chase with Puss and his accomplice, Kitty Soft Paws. The new outdoor ride, aptly named Puss In Boots’ Giant Journey, will thrill you as it takes flight with an original storyline.
This new ride is slated DreamWorks Animation and Universal Parks & Resorts. Puss, originally a character in the Shrek movies, rose to stand-alone fame in October 2011 with his very own hit movie. The animated film was a critical and commercial success, with a gross of over 554 million USD worldwide.
This new ride brings the total number of attractions based on DreamWorks Animation films to seven. They are spread across two zones – Madagascar and Far Far Away – and are complemented by more than 10 themed dining and shopping outlets.