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In commitment to its new direction of using scents to heal, soothe and delight one’s mental wellness, homegrown fragrance brand, SIX, has launched a multi-sensorial boutique at 313@Somerset. Designed by local artists Clara Yee and Gerald Leow from In The Wild, the boutique is a representation of Founder, Jason Lee’s vision of creating a sanctuary for customers to take a break from their busy lives.
Covering a space of 550 square feet, the boutique is designed to enhance the customer’s journey through visual, audio and olfactory stimuli. The allure starts from the exterior façade of the boutique enhanced with SIX’s signature ambient scent to pique the interest of passers-by. As they step into the space, elements of the interiors emanate a gentle calming vibe, complemented with a curation of spa- esque music to lull them into a state of bliss. “We invite our guests to escape the hustle and bustle of the busy mall into our sanctuary; to take a breather, unwind and just be – in the moment,” says Jason.
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Likening the interiors to that of a cave, Clara Yee, lead designer and Co-Founder of In The Wild, explains the design inspiration: “The space references the contours of a cave through a variety of textures and an earthy calming palette of natural materials. The ideas of wellness and care are displayed with the stucco walls of sandstone pink, pistachio greens and soft, rounded edges. The new SIX boutique is designed to be an intimate respite to soothe the senses.”
Zoned into areas of ‘consciousness’ and ‘memories’, the space is a hybrid of retail and homelike hosting experience, with art objects to discover throughout. Like a personal collection, each item within the space, from the textiles to the floating forms are like responses to memories and reflection. “To achieve harmony and bring positivity into our lives, we sometimes need to tap into our deeper senses. The artworks loosely reference Plato’s Allegory of the Cave, inviting us to be free from relying on just our five senses,” Clara expounds. The accomplished young designer and entrepreneur made waves when she was recognised by Forbes 30 Under 30 in 2016. Clara was also the artistic designer behind Singapore Tourism Board’s Singapore: Inside Out, an international multi-disciplinary showcase of Singaporean talents in the fields of design, music, literature, food and performing arts.
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Since its inception in July 2016, SIX has been making strides within the scenting industry with an expanding collection of fine fragrances, DIY scent kits, and a home scenting range. From a humble collection of three scents (123 Tribeca, 1724 Puka and 27 ̊F Biei), SIX now boasts two product lines. They include the SIX home scenting collection of diffusers, nebulizers and pure essential oils, two additional scents (Eclat and 2065 UJONG), as well as a DIY scent kit.
On the commercial end, SIX has been undertaking ambient scenting, creating bespoke labels and conducting scenting workshops for luxury brand names such as Piaget, Lexus and Ritz Carlton. In 2019, SIX established its first standalone boutique at the newly revamped Funan Mall and was commissioned for its ambient scenting. The same year, the SIX product line was included in Singapore Airline’s Kris Shop catalogue. SIX was also commissioned by our national carrier to create a bespoke scent that was used on perfume tags boxed inside purchases. Later that year, SIX collaborated with Eu Yan Sang to create the world’s first Traditional Chinese Medicine (TCM) perfume, using traditional herbs.
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In 2020, SIX launched its second standalone boutique at Bugis Junction. In view of the work-from-home phenomenon following the Covid-19 outbreak, SIX created the uplifting, Awakening home diffusers, where ten percent of sales proceeds were donated to the Courage Fund by Community Chest. SIX also launched a new line of essential oils and disinfectant sprays. In November 2020, SIX partnered with the Singapore Association for Mental Health (SAMH) to raise awareness on mental health issues, with the creation of the Hikaru collection. Ten dollars from each product sold, with a total targeted amount of S$10,000, will be donated to the association in support of its ongoing efforts to help individuals with mental health issues.
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