Wildly popular in Australia, thanks to its customisable menu made from the freshest quality ingredients, Mad Mex has powered into Singapore with its first restaurant in Singapore that recently opened at Marina Bay Financial (MBFC) Tower 3.
With more than 70 locations now operating in Australia and New Zealand, the dedicated Mad Mex team has served up more than four million burritos across both countries in the last 12 months. The success of the group has spurred the new international expansion and coincides with Mad Mex’s new 2019 brand refresh and positioning, ‘Fresh Fuel For Life’, which places arevived focus on healthy living and supporting people in living life to the fullest.
The latest move comes after the owner of 4FINGERS bought a 50% stake in Mad Mex last year. The brand is looking forward to more openings in Singapore and Malaysia, where its arrival could fill a gap in the food industry with honest, healthy ‘fast food’.
With Mad Mex there is no ‘burrito-ing’ round the bush; only fresh, ethically-sourced ingredients are used in its food every day. So pure and simple, the recipes used are available online along with a nutritional calculator for full transparency into what customers are eating. Customary Mexican favourites – Burrito, Naked Burrito, Tacos, Nachos, Quesadilla, Grande MeltTM and Ensalada – are served and customers are encouraged to customise their meals according to their dietary requirements – anyone can eat at Mad Mex.
Founder and CEO Clovis Young of Mad Mex sums up the ingenuity of Mad Mex’s humble but revolutionary ethos, “I started Mad Mex in 2006, because I absolutely love Mexican food, and I wanted to share that love with all of Australia, and the world. I wanted my customers to get a fast meal with homemade quality, made entirely of real ingredients. That means the fewest preservatives, oils and sugars – while always big on taste. You should never have to choose between a quick meal and quality healthy food.”
Coyote is the new contender to the few Modern Tex-Mex restaurants in Singapore’s F&B scene, promising heartier, more wholesome Tex-Mex cusine experienced in a semi-fine dining design.
Coyote will be helmed by Chef Jihardi Amin, well-known in the culinary scenes of Malaysia, Singapore and Thailand for more than 19 years, who has long-honed his expertise in both local and Western cuisine. His love for Mexican food was cultivated when he was mentored by two reknowned Mexican chefs: Chef Adrian Pinto and Chef Nacian Prince. Chef Jihardi found both familiarity and exotic flavour in Mexican colour, spice and aroma.
With combined similar minds, the opportunity to head a Tex Mex restaurant was kismet. The authentic menu to be delivered in Coyote reflects the humourous and jolly side of the Chef, as he abides to “respect and love the ingredients, and cook it with your heart and soul. The food will make rainbows in your eyes”.
Fresh quality ingredients will always be a cornerstone and essential to Mexican food to bring out its utmost vibrancy. With Chef’s varied local and Western cuisine backgrounds, you can look forward to some chef’s specialties, which has a slight Asian innovation to Mexican food for the fresh twist but still keeping close to authentic Tex-Mex cuisine. Their family-friendly restaurant also welcomes children to enjoy a healthy and appetising kid’s menu. Delightful Mexican desserts unlikely to be found in a typical Western restaurant will also delight all fans of both the sweet and the savoury.
Barrio by Mex Out is the Mexican taqueria that opens a new chapter on the dynamic success of its parent brand. Everything you loved about Mex Out is now in an exciting 70-seater location right in the heart of Orchard Road.
The barrio, Spanish for ‘neighbourhood’, is a residential space for Mexicans to work, trade, socialise – in short, a hangout.
Living up to its name, Barrio by Mex Out takes on a hip, cheery space for people to take pleasure in good food and fine drink with great company. Urban but with a cool neighbourhood feel, it’s a hangout for friends, fun, and food.
Guided by its Fresh-Mex cuisine, Barrio by Mex Out guarantees authentic Mexican flavours derived from the freshest and highest quality ingredients. The restaurant features an expanded menu of fan favourites from Mex Out, complemented by new plated dishes, starters, bar snacks, tortas (a Mexican burger), and desserts. It’s a journey of healthy Mexican deliciousness – at prices that will make you smile.
Fresh-Mex is born of Mex-American cuisine, with influences from ancient Mayan and Aztec culture, through Spanish and French traditions to the modern flavours and spices of Baja California and the Caribbean. Combine this with the freshest quality meat, seafood, dairy, and vegetables you can find, and it’s little wonder people speak of Fresh-Mex food in the most salsa-licious terms!
Barrio by Mex Out makes its guacamole in-house every day using fresh avocado mashed and seasoned with lime, salt, and small amounts of red onions, jalapeno peppers, tomato and cilantro. Just the right amount of lime juice is added – key to ensuring the guacamole’s smooth texture and a slightly tangy taste. The tortilla chips too are fried and bagged in-house daily, guaranteeing that the chips are fresh, crispy, and utterly delicious.
Also made in-house daily are the salsas, using ingredients such as freshly diced tomatoes, red onions, cilantro, lime juice, salt and chillis. Some worth trying are the pico de gallo and the unique mango and pineapple salsa. And fresh-caught snapper is used in the ceviche and salad.
Many Mex Out favourites are on the menu, including the burrito wraps, burrito rice bowls, tacos and salads. The restaurant offers plated dishes, starters, bar snacks, tortas, and desserts such as the Chocolate and Chilli Brownie, for sharing. There are vegetarian options and a breakfast menu that’s available until 3pm everyday.
Apart from refreshed decor, the culinary team brings to the table a range of delectable Mexican-style dishes. Try the Tortilla Salad with Lime Dressing, a fresh tortilla salad with everyone’s favourite Mexican condiments like jalapeno and refried beans, or go for Mexican staples, the Chicken Enchiladas and Pulled Beef Enchiladas, both served with cheese in tortilla wraps.
FIX’s naanwich fans will be thrilled with naanwiches “re-born” in the form of Mexican Fajitas. Bringing back well-loved naanwich favourites like Chicken Achar Fajitas, and Beef Kimchi Fajitas, featuring grilled beef served on a hot plate with kimchi, a sous-vide egg and side condiments of tortilla, guacamole and a unique tomato salsa with chinchalok, these Mexican Fajitas take on a new lease of life and are bound to win hearts.
FIX will also serve up Mexican dishes in hearty portions like Chicken Pascal, a slow-cooked chicken leg in chipotle tomato sauce, Steak & Potatoes, a 200g flank steak, and a delicious tender Lamb Shank featuring braised lamb shank in mole sauce and toasted almonds.
For desserts, go for the addictive Bunuelos & Ice- cream, a crispy tortilla glazed in sticky Gula Melaka, served with vanilla ice-cream.
With a philosophy of serving food that they would serve to their own families, FIX welcomes large family bookings with dinner sets put together for varying size of diners.
Available for dinner, these sets will be served communal style with plates of starters, mains, sides and desserts – perfect for Mexican festive feasting.