Our Second Nature is a clothing brand that focuses on comfortable, everyday wear. As part of each collection, they work with an in-house designer to create a unique print that sets the tone for the collection. Through each print, they wish to convey an unspoken energy, inspired by the highs and lows of everyday life.
They believe that clothes are personal and transformative, and this is what they design their collections around. Their inspiration comes from the sum of all the things they like, and all other things intangible such as slow walks in the park, the smell of fresh linen and more.
Havaianas flip-flops are the most popular in the world, with 200 million pairs being sold each year.
Launched in 1962, Havaianas, Portuguese for Hawaiians, are fashioned after classic Japanese Zori sandals. Pulling inspiration from the silhouette’s simple design and rice-straw soles, Havaianas flip-flops pay homage to the original concept with an inventive rice-texture footbed. Initially available in 8 color combinations, the brand has expanded to over 20 hues. Havaianas sandals are now available in limited-edition designs, bright patterns, and streamlined silhouettes, fueling the brands unprecedented cult following worldwide.
Led by award-winning Chef Fung Chi Keung, Kai Duck by Kai Garden at Ngee Ann City introduces modern diners to a refreshingly new concept in contemporary Cantonese casual dining.
In keeping with the faster-paced lifestyle adopted by today’s millennials, Chef Fung’s innovations with his Cantonese-style roast duck is a classic example of this thinking, together with other innovative dishes that can now be enjoyed by parties as small as two.
Although the restaurant prides itself in its more casual, relaxed atmosphere, the ambience never-the-less evokes the decadence of an emperor’s courtyard, which is juxtaposed with its central location on the 5th floor of Ngee Ann City on Orchard Road.
Hong Kong-born owner and Group Executive Chef Fung Chi Keung of Kai Garden and Kai Duck is an established and sought-after name among discerning diners of traditional Cantonese cuisine.
His 30-year culinary career has taken him through Hong Kong’s local Chinese restaurants and Singapore’s Mandarin Orchard. In 2005, as the Group Executive Chef for Paradise Group, he launched the group’s first fine dining restaurant, Taste Paradise, which won multiple awards over consecutive years. Chef Fung also won several awards for the group, including a Gold Medal at the Food and Hospitality Asia 2012 - Imperial Challenge.
His dream of building his own brand and eventually a chain of Chinese restaurants to celebrate the legacy of Cantonese cuisine, is brought closer with the launch of Kai Duck. The restaurant features casual dining, and the menu features quick bites inspired by the signature Cantonese-style roast duck menu he developed for Kai Garden.
German luxury fashion house Hugo Boss has reopened its newly refurbished BOSS flagship store. Visit the newly renovated 409 sqm retail space at Takashimaya and explore their artistic Fall/Winter 2019 collection.
The store carries both BOSS Mens and Womenswear collections including shoes and accessories.
BOSS is for individuals with ambition and the drive to succeed. #ThisIsBOSS
Hugo Boss is a renowned global fashion and lifestyle group that offers sophisticated, modern collections focused on impeccable quality and design – be it business, casual or athleisure.
Burberry Bespoke is a collection of seven individual fragrances which can truly be personalised to you. Discover the scents at their newly-opened concept counter at Takashimaya.
Inspired by artistry, the elements and the great British outdoors, each scent is available in either one, two or three varying concentrations, ensuring it feels completely unique to the wearer.
The collection encapsulates a British spirit – inspired by artistry, the elements and memorable landscapes. Each fragrance is unique and individual; evoking emotions and memories.
The Bespoke bottle can then be personalised with up to three monogrammed initials printed on to the front labelling, and it will be finished with your choice of leather ribbon – selected from 16 complementary Burberry shades.
Burberry Bespoke has been created by renowned perfumer Francis Kurkdjian, under the creative direction of Christopher Bailey. An award-winning master of fragrance creation for over 20 years, Francis is one of the most highly regarded noses in the industry having developed some of the world’s best-loved and acclaimed scents, including the My Burberry collection.
After 2-months of upgrading works, Sephora at Takashimaya S.C. is back again with a brand new look! Head on down to the newly-unveiled store for your beauty fix!
Visit Sephora at Takashimaya S.C. which is the first store in South-east Asia to offer Skincredible, a skincare consultation service that helps you determine your skin needs. Visit today and discover many other new features in-store for an elevated Sephora shopping experience!
Rejoice, fans of Watsons, as Singapore’s leading beauty, health and wellness retailer has unveiled their premium store concept at Takashimaya Shopping Centre.
The refreshed 7,000 sq ft store now spots a brighter outlook with distinct zones encompassing skincare, haircare, health and personal care. A dynamic seven metres by two metres-LED digital screen on the floor of the store entrance immediately grabs consumers’ attention and leads them into the well-organised retail space for many hours of exciting shopping.
“To keep pace with the innovative, trendy brand image that Watsons is known for, we are very excited to refresh and make a statement with our Watsons Takashimaya store in a new generation premium store format which offers more experiential zones and shopability. The expanse of the store allows us to offer more exciting and exclusive brands across skincare, cosmetics, health and wellness for our discerning consumers. In addition, as we continue to evolve in this digital age, we have incorporated smart technologies and gadgets to enhance the shopping experience and increase engagement with our consumers”, said Ms Irene Lau, General Manager at Watsons Singapore.
As discerning consumers seek more natural and organic options in haircare, the new Watsons is a one-stop store to shop for such products from brands, including Moist Diane, Love Beauty And Planet, Naturals by Watsons, Avalon Organic, Hask, L’oreal Botanical, Lux Bontanifque, OGX and Tsubaki Botanical. Many of these brands also offer products that specifically target hair loss and scalp care needs.
As part of Watsons' commitment towards sustainability, the new store uses Bagasse, the residue of crushed sugarcane stalks, for its 3D wall panels at the haircare section. This raw material is 100% recyclable, compostable and biodegradable at the end of its life cycle.
In support of Small Medium Enterprises (SMEs) in Singapore, Watsons is exclusively introducing two independent homegrown brands, Botanica Culture and Hush Candle, that focus on wellness.
Botanica Culture is a homegrown brand founded by two chemists with 25 years of international experience each in the chemical industry. The company specialises in developing and manufacturing products with 100% organic essential oils, which are one of the purest selection in the market, as raw materials. The company has also developed Oral Botanica®, a unique liquid organic toothpaste to replace conventional toothpastes, mouthwashes and breath fresheners in one go. Safe and effective, it helps to clean the teeth, prevent tooth decay, restore healthy gums, and eliminate bad breath and can also be used for mouth ulcers and sensitive teeth.
Hush Candle is a Singapore-based boutique home fragrance studio specialising in all natural, therapeutic grade candles, room sprays, and roll-ons. Each item is handcrafted in small batches using the best ingredients possible, ensuring quality control at every step of the process.
In addition, the Wellness Section has incorporated a new two-metre Sports and Fitness Bay that retails health and support equipment and tools as well as sports nutrition products.
The new Watsons store boasts a dynamic and experienced team of four full-time pharmacists, led by Principal Clinical Pharmacist, Ms Chung Wing Lam, who was named 2018 Excellence Service SuperStar by Singapore Retailers Association (SRA). The Excellent Service Awards (EXSA) is an annual national award that recognises entrepreneurs & individuals who have delivered outstanding service and the Service Superstar Award is the highest honour presented during the ceremony.
Get your Onitsuka Tiger sneaker fix at their newest store located in Ngee Ann City. Their vibrant new store is the label's 5th and also the largest store here in Singapore.
Established in 1949, Onitsuka Tiger began with a commitment to promoting youth health. The legend lives on today in the fusion of Japanese athletic heritage and modern flair. With designs ranging from updated classics to refreshing new styles and collaborations with like-minded artists, the spirit of Japan resonates in each new Onitsuka Tiger collection.
The 2019 Hearts of Georg Jensen pendant, designed by Jacqueline Rabun, celebrates the unbreakable bonds between parent and child or other loved ones. The elegant design is a celebration of human connections in the most relatable way: two hearts joined together as one. Available in both sterling silver and 18 karat gold – that offers the perfect opportunity to present a heartfelt gift. Visit the Georg Jensen's flagship store at Takashimaya Shopping Centre to select a special piece for that special someone this Valentine's Day.
Designed by multiple award-winning hair salon Chez Vous, the all-new Chez Vous: HideAway Concept Hair Salon at Ngee Ann City is set to disrupt and revolutionize the way people think of a hair salon experience.
Tucked away in the heart of Singapore’s prime shopping belt (in an unassuming former office space on level 14 of Ngee Ann City, Tower B), this mysterious yet highly accessible location offers an exclusive retreat from the hustle and bustle of the city – and offers a veritable treat for the senses.
By combining a clever menu of super premium hair services along with experimental retreat-like touches, Chez Vous: HideAway envisions itself to be the new salon concept of the future – in a shamelessly designed-for-instagram like setting.
You want playful, you want affordable luxury – Chez Vous: HideAway has it all.
Guests are encouraged to drop by 15 minutes earlier to unwind at their complimentary relaxation lounge – which has a clever set-up of self-help facilities:
1. Re-charge loungers - release all your body tension on an OSIM state-of-the-art massage lounger.
2. Oxygen bar - treat yourself to fresh doses of oxygen to reboot your body, mind and emotions.
3. Red light laser scalp therapy - up the ante by switching on the 650nm red light laser to promote healthy hair growth & rejuvenate your scalp.
4. Re-fuel bar - help yourself to a menu of signature herbal teas, spa snacks and refreshments.
Why settle for one brilliant experience when you can have seven? Chez vous: hideaway concept hair salon consists of 7 instagrammable zones, each with a different layout and décor. Click here to see them.
With over 140 stores in more than 31 countries, Boggi Milano dresses an elegant man who wishes to feel at ease in every occasion. Anyone who enters a Boggi Milano store feels part of a special world, where style meets professionalism and where customers can always count on a complete and personal service. Experience all of that at the newly-opened Boggi Milano boutique at Takashimaya Shopping Centre.
Since 1939, men’s clothing brand Boggi Milano has worked to create contemporary men's fashion designs, taking care of every aspect of the process - from production to distribution - in order to present and promote its own style and quality throughout the world.
The company continues to grow globally and the Brand is an expression of Italian excellence aimed at a contemporary, modern and cosmopolitan businessman.
Boggi Milano collections stem from the creativity and experience of its designers: the perfect blend of style and high-quality fabrics that allows the Brand to offer its customers a product with an excellent quality to price ratio.
CLUSE is an Amsterdam-based watch and jewellery brand, risen to fame for fashionable watches inspired by minimal French design. Ever-since, CLUSE has expanded their collections to host a range of both watch and jewellery lines with the ambition to create pieces for every woman, in a celebration of the uniqueness of everyone who wears the brand.
Their story is about people who find beauty in simplicity. Simple is not about being plain. It is about being grounded, sophisticated and true to oneself. Away from distractions and focused on the things that are truly important in life. With this mindset they are committed to creating timepieces and jewellery that represent elegance and minimalism for those who are conscious about their style. CLUSE jewellery brings the best out of your look and completes your outfit. A CLUSE watch not only indicates time, but defines your best moments and captivate attention in all simplicity.
The Dark Gallery presents a treasury of discoveries on the canvas of chocolate. They believe in preserving the quality of the craft, to unravel the finest cocoa. They carefully compose chocolate, inspiring a rhapsody of desserts. Visit their latest outlet at Ngee Ann City and discover the dark.
Their 1st outlet is located in Millenia Walk and you can read about it here.
SABON came to the world out of love for textures and scents, the art of grooming and pleasure, creation and listening, and out of the will to provide people with hours of relaxation and magic in their stormy everyday lives. The first SABON store was opened in 1997 on Shenkin Street, in the heart of Tel Aviv, by the two founders of the chain – Sigal Kotler-Levi and Avi Piatok. Its first store in Singapore will be opening soon in Ngee Ann City.
The SABON story began with making firm handmade soaps based on a 70 year old Australian formula, sold fresh and by the pound. SABON specializes in creating a personal and exciting experience, developing care products for the body and the soul, and considering the ambient as part of this experience.
SABON uses only high quality ingredients and heart captivating designs, and pays special attention to packaging and to understanding the deep meaning of the term "giving". From its early days, SABON has been extraordinarily aware of nature and has made a point of using natural ingredients and preserving the environment in which we live.
Founded in 1862, Ladurée is a legendary patisserie that is renowned for its macarons - beautifully coloured, edible jewelry. Their romantic makeup label, Les Merveilleuses Ladurée, is now available at their new Singapore flagship store at Takashimaya Shopping Centre.
In 2013, Ladurée brings art to a new stage with the launch of Les Merveilleuses Ladurée, a cosmetics line under the brand name of Ladurée that symbolises the essence of the French history and esprit. Les Merveilleuses Ladurée believes in “unexpected beauty” filled with discoveries and surprises, offering women with a sensory experience.
The cosmetics collection will enchant women who are committed to making themselves sophisticated in an aesthetic manner and will give them great surprise and pleasure whenever they use it. Les Merveilleuses Ladurée collection provides inspiring elegance across time.
HERA, the Korean beauty essential of the modern woman who is effortlessly urban feminine, is finally coming to our shores!
Come mid-May, HERA will be launching in Singapore with their first counter at Takashimaya.
Hera, the leading K-Beauty brand, aims to spread the special unique charm of modern Korean women. Seoulista is the muse of Hera, representing the exceptional beauty of modern Korean women who are fashionable, elegant, confident and passionate. They are the style icon of K-Beauty as well as the beauty messenger leading trends in Asia.
The Seoulista knows how to express their personality using colors and makeup. They use Hera’s innovative Makeup products to create a dewy glowing skin complexion and use different shades of lipsticks to add a chic edge on their face therefore, completing a perfectly enchanting look of the women of Seoul. With their products, give yourself an elegant, sophisticated, confident Seoulista look to shine wherever you are!
Luxury beauty label Chantecaille will open its first outlet in South-East Asia at Takashimaya this April.
Chantecaille is a luxury skincare and cosmetics company founded on a passion for nature. Their breakthrough formulas use cutting-edge technology to unlock the power of earth’s own nourishing botanicals - plants and flowers with an amazing ability to calm, replenish, and protect. Nature inspires them and that inspiration is reflected not only in the products they create, but in the work they do to sustain this remarkable world all around them.
Chantecaille’s luxurious, highly-effective skincare contains no animal ingredients, no synthetic color or fragrance, no sulfate detergents and no phthalates or petrochemicals. They never test on animals, but because their deep respect for nature is matched only by their respect for the people who use their products, everything Chantecaille makes is dermatologically tested and non-comedogenic. You are part of nature, too.
The first cafe was launched two years back at Marina Bay Sands by the JT Network, which also runs a chain of official DC Comics Super Hero retail stores in Asia.
Next to cafe is a retail store which offers the latest DC Comics collectibles, souvenirs and apparel.
DC Comics Super Heroes Cafe offers a cheerful menu with a range of delectable dishes.
As the cafe’s menu launches us into a DC Comics Super Heroes themed adventure, its dynamic interior and upbeat ambience makes DC Comics Super Heroes Cafe the perfect venue for get-togethers amongst family and friends at Ngee Ann City. Regardless of age, you can be sure of the adventure that awaits you at DC Comics Super Heroes Cafe.
Singapore’s most innovative and high-tech gym is now open at Ngee Ann City.
Spanning 28,000 sq ft, with a 30m sprint track and a dedicated boxing area, the new Pure Fitness outlet opens its doors to the public this month and also debuts with the world’s first stationary bike featuring virtual reality (VR) technology.
With a super-sized space, luminous atmosphere and sky’s-the-limit energy – they’ll inspire you to get in the zone with every workout.
Fit in some prime zone time amidst your premium shopping, lifestyle and dining adventures.
Visit the new club and experience their most progressive and innovative gym, with a 270° Immersive Fitness™ studio, exciting new group classes, virtual reality experiences and a team of world-class instructors and trainers who will inspire you to get in the zone with every workout!
Enjoy luxurious changing rooms as well as complimentary Wi-Fi at their spacious lounge where you can chill out with healthy raw snacks, salads and smoothies from nood food. So if you’re looking for the ultimate fitness experience, they’ve got you covered!
What began as a modest $1100 investment in 1990 has developed into one of the most iconic brands in footwear, Steve Madden. Visit their swanky new store, now open at Ngee Ann City.
From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Inspired by rock and roll and his New York roots, his vision to provide on-trend women and men with an outlet to express their individuality is innovative, daring, and inspiring. Steve’s innate understanding of trends and unparalleled willpower have resulted in millions of customers worldwide and propelled his designs to the forefront of fashion. He has expanded the Steve Madden brand into a true lifestyle and destination for footwear, handbags and accessories, sold in over 80 countries worldwide. It’s about authenticity. It’s about embracing individuality. It’s Steve Madden.
Mamonde, is a South Korean brand specialising in skincare and cosmetics products, formulated from the goodness of flowers. Their first standalone boutique in Singapore will be opening soon at Ngee Ann City.
With a rich brand heritage dating back to 1991, Mamonde has always gathered inspiration from the beauty of nature, in particular flowers.
Each of Mamonde's skincare range is created by studying the unique characteristics of flowers and using them to develop product lines that address various skin concerns. Mamonde’s makeup line is also inspired by the vibrant nature of flowers with its exuberant colours and alluring fragrance. Even the product packaging has been carefully designed to reflect its philosophy, featuring feminine yet sensible designs that incorporate subtle floral elements.
World-renowned perfume house, diptyque, will be opening their stand-alone store in Singapore soon at Ngee Ann City.
The diptyque story began in Paris at 34 boulevard Saint-Germain with, at its heart, three friends driven by the same creative passion. Christiane Gautrot was an interior designer, Desmond Knox-Leet, a painter, and Yves Coueslant, a theater director and set designer. The first two collaborated designing fabrics and wallpaper for Liberty and Sanderson. They were joined by the third in 1961 and opened a shop to display their designs. Yves became the administrator and consultant; Desmond and Christiane were the artistic soul. Bit by bit, with finely honed taste, the trio transformed the site into a one-of-a-kind setting, a kind of stylish bazaar where one found surprising articles unmatched in Paris, mined and conveyed home by the trio over the course of their travels.
Since 1961, diptyque's passion for creativity and design has made it a world-renowned perfume house, purveyor of a comprehensive line of home fragrance (including our iconic candles), personal fragrance & body care.
Step inside the first Singapore store of French luxury leather goods brand, Moynat located at Takashimaya, Ngee Ann City.
Moynat's first atelier was opened in Paris in 1849 by trunk-makers Octavie and François Coulembier. They joined forces with Pauline Moynat, a specialist in travel goods, to open the first store of avenue de l’Opera.
The French luxury house is known for its leather goods, accessories and textiles.
Moynat's first patent is for a sturdy waterproof canvas coated with Gutta Percha, a tropical sap, which guaranteed that trunks were completely watertight.
For over 60 years, La Perla has followed the evolution of the female body through different fashions and trends. Its 2nd boutique is now at Ngee Ann City and the new store offers not only lingerie but also an elegant line of ready womenswear.
In 1954 Ada Masotti, an Italian woman full of talent and courage, began the journey towards her dream: creating an atelier of corsetry in the name of the best Italian tradition. Beginning in a small laboratory in Bologna, the Italian town renowned for its solid tradition of silk factories and textile manufacturers, Ada used her talent as a skilled corset maker to create works of art enhancing feminine beauty.
Presenting her creations in boxes lined with velvet as if they were precious jewels, led to the name La Perla - representing the most feminine and harmonious gem.
SunnyHills has relocated to Ngee Ann City from Raffles Hotel Arcade.
You can enjoy the same tasty Taiwanese pineapple tarts made from freshly selected pineapples found on the hills of Ba Gua (Eight Tigram) Mountain in Taiwan, which are then sun-dried combined with the purest ingredients. They also carry pineapple juice, Oolong tea and ice pops.
SunnyHills source their ingredients directly from farmers and suppliers who share their values – trustworthiness, generosity, attention to detail.
The eggs they use come from a farmer who plays classical music for his hens. They use native pineapples sourced directly from local family farms.
Their production kitchen is helmed by a master baker with fifty years of experience and the simple philosophy of baking with joy, pride, and passion.
2017 marks an important milestone for Books Kinokuniya as they celebrate 90 years since their company was founded by Moichi Tanabe on 22nd January 1927 in Shinjuku, Tokyo.
After several months of expansion works, Kinokuniya's flagship bookshop at Ngee Ann City now has an extra 5000 sq. ft of space, plus a new frontage. With the additional space; it now occupies an impressive 38,000 sq. ft. of retail space, housing an extensive collection of more than 500,000 quality titles from all over the world that includes English, Japanese, Chinese, French and German publications.
Aside from books and magazines, their merchandise range also includes an ever expanding range of selective non-book items such as stationery, collectible toys/figurines, DVDs, board games, and much more.
Introducing Follicle, Singapore’s 1st total solution hair centre.
Hair loss can be due to many reasons, such as stress, lifestyle and genetics. Follicle uses a scientific approach to combat hair problems, using proven diagnosis techniques, doctor-developed treatments and long-term management as the keys to sustainable hair health.
Follicle is a principled company that selects the best ingredients and know-how to help clients have both beautiful and healthy hair. They go beyond just using organic and hypo-allergenic products, as that alone will not fix scalp disease.
Instead, we reply on medical research and co-curation with Korean trichologists to develop a new combination of treatments to help troubled scalps and hairloss patients.
Visit them for a 1st-of-its-kind hair care experience.
Jack Wills, for more than 16 years, has brought British heritage-inspired wares of the highest quality to the wardrobes of a spirited and inspired youth, epitomising what it is to be British, irreverent and carefree. Their second store in Singapore is now at Ngee Ann City.
A British fashion and lifestyle brand that creates premium clothing and accessories for people who appreciate design, quality & attention to detail; Jack Wills is known for heritage-inspired classics with a contemporary twist and is proud to fly the flag for Britain around the world, whether through a collaboration with a Yorkshire mill, the Jack Wills Seasonnaires’ summer in America or taking their Landy to events in Hong Kong. Authenticity, honesty and irreverence are just three of the qualities woven into the ‘Fabric of Jack’ and this company-ethos has stood fast for 17 years.
Peter Williams and Robert Shaw founded the brand in 1999. Williams was 23 when the first store opened at 22 Fore Street, Salcombe and it was created with £40,000 – the founders slept above the shop. The brand was named after one of the co-founders' grandparents.
Aesop was established in Melbourne in 1987. Their objective has always been to formulate skin, hair and body care products of the finest quality; they investigate widely to source plant-based and laboratory-made ingredients, and use only those with a proven record of safety and efficacy. Their latest outlet will be opening soon at Ngee Ann City.
In each of their unique stores, informed consultants are pleased to introduce their range and to guide your selections. Alongside their commercial activities, they explore and support the arts as an avenue through which to inspire, learn and communicate. They are headquartered in Melbourne, and have offices and stores in many parts of the world, including New York, London, Paris, Tokyo and Hong Kong.
Founded by makeup artist François Nars in 1994, NARS Cosmetics is the beauty brand for the modern, independent woman. The brand embraces individuality and inspires self-expression and creativity by bringing high-fashion, high-style, and a forward-thinking attitude to beauty. Their new store will be opening soon at Ngee Ann City.
Bold, unexpected color and luxurious textures ensure each product lives up to the brand’s DNA – modern, audacious, iconic. Acquired by Shiseido in 2000, NARS cosmetics are distributed through specialty beauty and department stores globally.
d’Good Café was established in 2012 at a 2-storey shophouse in Holland Village. They have now branched out to Ngee Ann City too.
On their menu, you will see poached fresh lobster pasta ($26 for half lobster, $48 for whole), D'Lobster Roll ($22, above), slow-braised cider pork cheek ($16), pan-roasted chicken breast ($16) and more.
An industry leader in accessible luxury handbags, accessories, footwear and apparel, Rebecca Minkoff’s playful and subtly edgy designs can be spotted around the world on young women and celebrities alike. Now at Ngee Ann City.
Rebecca Minkoff is a global lifestyle brand with a wide range of apparel, handbags, footwear, jewelry, accessories (including tech), and athleisure, as well as mens clothing and accessories under the label Uri Minkoff. In 2011, she won industry recognition when she was awarded the Breakthrough Designer Award from the Accessories Council. Rebecca is an active member of the CFDA and supports multiple philanthropies including Jessica Seinfeld’s non-profit, Baby Buggy.
The latest brainchild of Celebrity Chef Emmanuel Stroobant at Ngee Ann City focuses on fresh, artisanal produce, with more vegetables and fruits, and less meat, as he believes in the adage that a healthy outside starts from the inside!
Come 26 June 2015, SKECHERS Singapore is set to open their new flagship store to the public at Ngee Ann City. The new 1,700sqf space in Singapore is the first Asian flagship store to embrace an industrial and modern concept, accompanied by a touch of vintage elements.
The store entrance is framed by a brick wall to give a raw industrial edge that is juxtaposed by the modern inviting interior. Utilizing silver metal supports with exposed welds and fasteners, the store space is given a constructed and contemporary look. Reclaimed natural wood is used to inject warm accents to the overall space, as well as segmenting the collections. On top of that, the new flagship uses LED backlit technology to establish a "mixed-bag" vernacular, a technique widely practiced amongst today's leading interior architects.
Besides the well-planned Lifestyle and Performance footwear categories catered for men and women, the new flagship store also has a dedicated area for kids products, where multi-coloured LED technology is used to illuminate glass-etched SKECHERS cartoon characters to attract children to browse at the different levels of products. Soft furnishings, such as seating that is built to look like a "roller coaster" and a large Gachapon machine dispensing toys, are elements that are incorporated to enhance the ambience of fun and colour in the kids section.