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HEALTH & BEAUTY |
27 June 2019 |
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Rejoice, fans of Watsons, as Singapore’s leading beauty, health and wellness retailer has unveiled their premium store concept at Takashimaya Shopping Centre.
The refreshed 7,000 sq ft store now spots a brighter outlook with distinct zones encompassing skincare, haircare, health and personal care. A dynamic seven metres by two metres-LED digital screen on the floor of the store entrance immediately grabs consumers’ attention and leads them into the well-organised retail space for many hours of exciting shopping.
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“To keep pace with the innovative, trendy brand image that Watsons is known for, we are very excited to refresh and make a statement with our Watsons Takashimaya store in a new generation premium store format which offers more experiential zones and shopability. The expanse of the store allows us to offer more exciting and exclusive brands across skincare, cosmetics, health and wellness for our discerning consumers. In addition, as we continue to evolve in this digital age, we have incorporated smart technologies and gadgets to enhance the shopping experience and increase engagement with our consumers”, said Ms Irene Lau, General Manager at Watsons Singapore.
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As discerning consumers seek more natural and organic options in haircare, the new Watsons is a one-stop store to shop for such products from brands, including Moist Diane, Love Beauty And Planet, Naturals by Watsons, Avalon Organic, Hask, L’oreal Botanical, Lux Bontanifque, OGX and Tsubaki Botanical. Many of these brands also offer products that specifically target hair loss and scalp care needs.
As part of Watsons' commitment towards sustainability, the new store uses Bagasse, the residue of crushed sugarcane stalks, for its 3D wall panels at the haircare section. This raw material is 100% recyclable, compostable and biodegradable at the end of its life cycle.
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In support of Small Medium Enterprises (SMEs) in Singapore, Watsons is exclusively introducing two independent homegrown brands, Botanica Culture and Hush Candle, that focus on wellness.
Botanica Culture is a homegrown brand founded by two chemists with 25 years of international experience each in the chemical industry. The company specialises in developing and manufacturing products with 100% organic essential oils, which are one of the purest selection in the market, as raw materials. The company has also developed Oral Botanica®, a unique liquid organic toothpaste to replace conventional toothpastes, mouthwashes and breath fresheners in one go. Safe and effective, it helps to clean the teeth, prevent tooth decay, restore healthy gums, and eliminate bad breath and can also be used for mouth ulcers and sensitive teeth.
Hush Candle is a Singapore-based boutique home fragrance studio specialising in all natural, therapeutic grade candles, room sprays, and roll-ons. Each item is handcrafted in small batches using the best ingredients possible, ensuring quality control at every step of the process.
In addition, the Wellness Section has incorporated a new two-metre Sports and Fitness Bay that retails health and support equipment and tools as well as sports nutrition products.
The new Watsons store boasts a dynamic and experienced team of four full-time pharmacists, led by Principal Clinical Pharmacist, Ms Chung Wing Lam, who was named 2018 Excellence Service SuperStar by Singapore Retailers Association (SRA). The Excellent Service Awards (EXSA) is an annual national award that recognises entrepreneurs & individuals who have delivered outstanding service and the Service Superstar Award is the highest honour presented during the ceremony.
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