One Assembly, a “creative collaboration” with department store BHG, is set to be a city destination offering the ultimate selection of beauty, fashion, home and living, and experiential offerings.
Spread over two floors, the concept store in Raffles City presents the best of BHG Singapore’s brand repertoire and reintroduces well-loved familiar brands to shoppers of Raffles City. Expect a refreshed shopping experience with two experiential spa cabins that will be introduced for shoppers to indulge, pamper, and relax.
BHG, or Beijing Hualian Group, is a Chinese retailer headquartered in Beijing.
Tarte by Cheryl Koh started their 1st retail shop at Shaw Centre in 2015. Enjoy artisanal tarts with seasonal ingredients sourced from around the world by Les Amis pastry chef Cheryl Koh, voted "Asia's Best Pastry Chef" 2016.
Their artisanal tarts and other confectioneries are baked from scratch every morning with only the best available ingredients sourced from around the world. Many of these ingredients are highly sought-after and rarely used in Singapore. At Tarte, a lot of time and effort is spent perfecting a seemingly simple tart and all tarts are made with a high level of technicality and finesse.
At Tarte, there is truly something for every occasion. Their lovely assortment of pastries are the perfect accompaniment for an intimate soirée or corporate event. From artisanal tarts to beautifully fashioned canapés, the team always has a little something to ensure the party ends on a sweet note.
Ippudo’s 8th dining outlet at Raffles City has Singapore-exclusive dishes not to be missed!
Known for their world famous Hakata-style ramen, Ippudo has specially created an array of Japanese-Western fusion plates to complement its signature ramen at its newest Raffles City Shopping Centre outlet. Savour Ippudo's Singapore-exclusive dishes like sizzling Teppan Rice with Japanese Wagyu Beef, Shaka Shaka Fries with Salted Egg, Salmon Katsu Bun and many more.
Discover the new and swanky Gucci store at Raffles City which features just their latest timepieces and jewelry.
Timepieces and jewelry are produced by Gucci’s own skilled craftsmen: master watchmakers work in Gucci’s own ateliers in La Chaux-de-Fonds Switzerland, and goldsmiths create magnificent pieces in Italy. Each piece typically incorporates Gucci’s signature emblems, such as the Horsebit, marrying quality materials with inimitable Gucci flair.
In 1972, Gucci became one of the first fashion Houses to branch into timepieces, creating successful, iconic models that combined contemporary spirit and tradition, innovation and craftsmanship, fashion and elegance. Later, in 1997, the brand introduced a silver jewelry line, followed by Fine Jewelry and High Jewelry collections.
Further reinforcing Gucci’s reputation as an influential and progressive fashion brand, the new and contemporary vision injected by Creative Director Alessandro Michele fully embraces the fashion codes, innovation and contemporary attitude of the House, thereby further enhancing its status as one of the world’s most desirable luxury fashion brands and a definitive 21st century statement of contemporary coolness.
Be led by your nose as you enter the newly-opened Penhaligon store at Raffles City and allow one of their fragrance aficionados to assist you in discovering your new signature scent whilst picturing the fresh English countryside in your mind.
Founded in 1870 by William Penhaligon, the house encapsulates the English idea of a traditional heritage fragrance house with a dedication to create scented stories. From the original Hammam Bouquet in 1872 – created after the smell of the Turkish baths located next to his first boutique on Jermyn Street - to the latest creations like the Portraits collection in 2019, legacy with a twist is at the core of the history of the house. Each and every creation explores facets of high perfumery, challenging the traditions of the art and seeking new ways to interpret elegance. Truly English, Penhaligon’s is passionate about ingredients and still manufactures its scents in England using the finest rare ingredients. Penhaligon’s creations are now offered in own boutiques and selected distinguished stores across the world.
Penhaligon’s is honoured to hold two long-standing Royal Warrants; from HRH The Duke of Edinburgh (granted 1956) and from HRH The Prince of Wales (granted 1988).
Started in 1998 selling only the original All Chocolate cake, Awfully Chocolate has grown from one indie store into a group of shops, cafes and restaurants bearing love for dark chocolate.
Opening just in time for Christmas, the newly renovated store at Raffles City is now twice the size, and has expanded to carry their exclusive Premium Gifting Collection! In addition to their fresh cakes, truffles and ice cream, customers can now walk in to sample and purchase their artisanal chocolate bars, gourmet cookies and beautifully packaged gift sets all year round! Get your favourite chocolate cakes and gifts at Singapore's Favourite Chocolate gift store today!
A trailblazing takeaway concept by the dynamic team behind Omakase Burger and Picnic Food Park, Supergreek at Raffles City is a fast-casual eatery that aims to deliver the goodness and wholesome qualities of vibrant and delicious Greek cuisine in an affordable and accessible selection of thoughtfully- curated souvlaki grain bowls, pita wraps, and salads, designed for the modern palate and lifestyle.
Supergreek is also proud to make and serve its proprietary homemade authentic Greek yoghurt – possibly the first in Singapore, made daily through a process that spans 30 hours!
“Supergreek aims to obliterate the misconception that healthy, nutritious food is not just tasty, but incredibly tasty. Our goal is to provide nutrition-dense food that tastes so good that you will want to have it over and over again – three, four, maybe five times a week,” shares Cheng Hsin Yao, owner and founder of Supergreek.
With eight nourishing souvlaki grain bowls, customers can choose to enjoy these combinations within a traditional pita, or in a hearty salad. All grain bowls, salads and toasty pita wraps are assembled à la minute for maximum freshness.
Souvlaki (souv·la·ki·a) – the popular Greek street food of small pieces of meat or vegetables grilled on a skewer, is the highlight of Supergreek’s menu offerings. Supergreek’s modern spin on this Greek specialty consists of tender cuts of meat, fish and vegetarian options accentuated with quintessential herbs such as oregano and dill, as well as tomatoes, onions and Greek vinaigrette, then grilled, roasted, or steamed, but never fried.
“At Supergreek, we follow traditional Greek cuisine which is predominantly plant-based, and focused on lean meats, seafood and heart-healthy olive oil that is also fresh. Whether your diet is plant-based, keto, low carb, pescatarian, high-protein, or if you are just curious about eating better, we have some amazing options for you that will help you in your search for the holy grail of sustainable healthy eating: nutritious, delicious, affordable and repeatable.” Hsin Yao elaborates.
In celebration of their 14th anniversary in Singapore and also to accommodate their unprecedented growth over the years, SK-II Boutique Spa by Senze Salus, has moved its Millenia Walk outlet to a 4,000 sq ft space at Raffles City Shopping Centre.
The all-new flagship spa boasts over 20 plush treatment suites, a dedicated 'beauty bar' and spacious lounge area, as well as spacious & beautifully-designed private consultation rooms.
SK-II Boutique Spa has been around since 2004 and is the first and only spa in Singapore to use prestige skincare brand SK-II in its facial services. The spa doesn’t just pride itself on efficacious treatments, but also boasts of strong customer loyalty as a result of relationship-based management, and its suite of value-added services. It has set new benchmarks in the beauty industry via its service and experience innovations, as well as the retention of highly experienced beauty therapists and staff.
S Lady is a multi-label clothing and accessories retailer at Raffles City and it is a shopping destination for the modern, dynamic and confident woman. S Lady have carefully curated a selection of quality contemporary pieces, providing women with day-to-night outfits for every occasion.
Homegrown label Klarra has opened their first ever flagship store at Raffles City Shopping Centre!
Klarra is a clothing label of contemporary classics. Powered by a kaleidoscope of wearable silhouettes and quality fabrics, each design is created upon Klarra’s signature modern and sophisticated tailoring that forms the essentials of a woman’s wardrobe.
The Klarra girl appreciates the fine things in life and is an independent individual with a vivid mindset of her own. Unfazed by passing trends and undefined by age, she is empowered from within, never compromising on her values. Her quiet confidence is a mystery to some and only understood by the discerning. She makes the expected extraordinary, and is constantly discovering new facets of herself while exploring the world through style.
Dedicated in making you a great cup of coffee to your liking, JAB Coffee Co. at Raffles City offers a range of Speciality Coffees which are sourced from roasters selected to meet their strictest standards.
JAB Coffee Co. coffee are complemented with their handcrafted selection of Gourmet Toasts, Souffle Pancakes and Granola Yogurt Parfaits which are bound to pamper your taste buds.
Replacing Salt Tapas & Bar at Raffles City, The Botanic finds inspiration in nature, showcasing a menu of delicious plant-based sharing dishes.
Dishes are made more substantial with the use of nutrient dense superfoods, whole grains and bright, punchy dressings. A reflection of the culinary team’s travels and experiences, guests will find a showcase of South-East Asian and Middle Eastern flavours prominently expressed on the a plate.
A sustainable, organic and biodynamic wine list, a fruit-based cocktail selection, revitalising ice tea and refreshing mocktails are to be enjoyed in their nature inspired setting.
General manager Karl Higgins and group executive chef Shannon Binnie, both of them proteges of Celebrity Chef-Restaurateur Luke Mangan, proudly take the helm of The Botanic.
Mangan’s departure from the Salt brand facilitates a platform for the Chef to revolutionise new experiences as he creates innovative dish combinations that draw inspiration from his own cultures and past culinary experiences. The move to The Botanic’s will see Karl continuing in a hands-on operational role, but also working to develop and enhance the customer experience further.
TWG Tea Salon & Boutique at Swissôtel The Stamford is a gorgeous new space offering over 800 varieties of tea from 46 tea-producing regions, accessories and gifts, as well as all-day dining in an elegant setting. A world of discovery awaits for tea lovers.
Located in the heart of Singapore’s central business district, the impressive 40-seater TWG Tea Salon & Boutique at Swissôtel The Stamford features exquisitely appointed interiors celebrating the world of tea.
Customers can purchase their favorite loose leaf teas from the exceptional tea wall and tea lovers can taste the same teas hot, iced or in an array of mocktails, prepared by TWG Tea connoisseurs behind the beautiful tea bar. A curated menu of tea-infused gastronomy is served for breakfast, lunch, afternoon tea and dinner with brunch served on weekends until 3pm.
French brand Lacoste opens a new store at Raffles City Shopping Centre in Singapore featuring its latest concept: “Le Club”. A first in South East Asia, the new concept reflects the synthesis of the brand and its creator René Lacoste in one location: the club.
The 1,873 square feet space is reminiscent of a tennis court with vintage design elements that are a nod to the brand’s heritage. These elements are juxtaposed against natural wood that gives the store a brightness which lets light in. The fitting rooms are also designed to look like locker rooms.
The store offers a complete range of apparel, leather goods, fragrances and footwear. It features the quintessential polo wall which showcases Lacoste’s iconic L.12.12 polo shirts in its extensive color range, including the newly launched Paris Polo which is inspired by a dress shirt but created with the freedom and comfort of a polo. This store will also carry runway collections and special collections including the 85th anniversary collection that was created to celebrate both the heritage and innovation of the brand.
A personalized embroidery workshop was also built into the store to offer customization option for consumers wishing to personalize their Lacoste polos with their initials.
The new concept is part of the brand’s strategy to create a stronger brand identity and to strengthen the brand’s premium status throughout its global markets.
Montblanc’s longest-standing boutique here reopens with a lavish & updated look in celebration of the German brand’s 25th year in Singapore.
Created by designer Noé Duchaufour-Lawrance, the boutique expresses the German company’s values of European craftsmanship, heritage sophistication, and performance and innovation.
The boutique now offers an even more immersive and luxurious shopping experience featuring an instant embossing station for small leather goods, and a wider selection of Montblanc timepieces, writing instruments and refined leather goods.
Chocolate which you can draw with, sketch with and eat too? Award-winning Singaporean pastry chef Janice Wong's 2nd sweet boutique awaits you at Raffles City. Chocolate Crayons, Chocolate Paint, a blended-tea collection and many other treats are available.
Janice Wong is the only sweets boutique in Singapore that creates interactive, edible art for imaginative souls, in an era that craves personal expression and embraces nostalgic pleasures. She continues to captivate us with her unique creations, flavors and offerings. With her second sweets boutique, Wong aims to inspire customers with her own memories and experiences as a child, through a wonderland filled with signature chocolate bon bons, mochis, cookies, chocolate paint, lollipops, fruit rolls and more.
For those who are inspired to create their own chocolate art there will be chocolate paint with up to 38 colours including flavours like passionfruit, green mango and smoked chocolate are also available. The new shop will also see the launch of Chocolate Crayons – made from 100% chocolate with no added sugar, they will be available in 8 colours and flavor variations and customers will be able to purchase in a box of 8 and 40. This is the first of its kind of confectionery designed by Janice Wong Singapore where one can draw, sketch and eat the chocolates.
With the opening of this second outlet Janice Wong, the homegrown chef joins the ranks of other influential dessert chefs with successful brands, including Pierre Hermé and Oriol Balaguer, and in fact becomes one of the very few female ones in this esteemed league. This second sweets retail outlet marks further expansion on homeground in Singapore.
The Stamford Brasserie is an all-in-one dining destination that brings to life the charm and exuberance of a classic French brasserie. The stylish tri-concept outlet, first in Swissotel The Stamford to run completely plastic-free, is conveniently located on the ground floor of Equinox Complex and comprises a Grab-and-Go, All-day Dining Restaurant and Beer Bar.
The venue’s tasteful décor is a feast for the eyes, featuring a mix of traditional vintage appeal interspersed with industrial-chic contemporary touches. Also incorporated is an open kitchen and bar, where diners can witness lively bistro cooking in action.
On the menu, we see Baked Fish 'En Papillote', Pulled Kurobuta Pork and more.
You can view both its Main and Grab & Go menus here.
Look at their craft beers selection carefully. You might just spot an interesting beer name which we contemplated to type it out here.
Popular Japanese Milk Cheese Cookies from Japan's Tokyo Milk Cheese Factory, are now available at their Singapore flagship store located at Raffles City.
Their concept of a “factory filled with creativity and innovation” was born in Japan in 2011. They wanted to create sweets that no one has ever made, using carefully selected milk and high quality cheese, combined with ingredients from not only Japan, but also around the world. They combine the new with nostalgic, the unexpected with the flavorful.
Stop by Tokyo Milk Cheese Factory's newly opened flagship shop and discover your favorite sweets to fall in love with!
Visit the new SEVENFRIDAY Space Singapore at Raffles City! A place where friends and fans gather to recharge, refresh and regroup over watches and accessories.
SEVENFRIDAY is a watch brand founded in 2012 by Dan Niederer and its watches mostly use square cases.
Taking industrial materials, eye catching design and combining it with a forward thinking approach to social media - including very early tie-ins with a certain Watch Anish - while keeping the price point achievable, SEVENFRIDAY started to turn heads in the watch world.
PS.Cafe opened in 1999 as a cosy cafe hidden within Projectshop clothing store. This charming and understated spot quickly gained a following for its hearty takes on savoury cafe classics, famous truffle shoestring fries and indulgent cakes, puddings and tarts. Thoughtfully detailed interiors, lush surroundings, friendly relaxed service and generous portions have made this homegrown Singapore brand an internationally recognized local favourite. PS.Cafe is the place for legendary brunches and lazy afternoon teas, romantic dates and friendly celebrations in beautiful surroundings.
As America's oldest clothing retailer, Brooks Brothers is proud to uphold the same traditions and values for nearly two centuries.
In 1818, Henry Sands Brooks founded Brooks Brothers, the first ready-to-wear fashion emporium in America. Since then, they are proud to have become an institution that has shaped the American style of dress through fashion innovation, fine quality, personal service, and exceptional value in their products.
Visit their revamped Raffles City boutique with the latest Fall/Winter 17 collections ready for your patronage.
For all needs, desires and everything in-between, the new Robinsons Raffles City has everything you're looking for.
The newly refreshed Robinsons Raffles City isn't just a place where you'll find the latest and most exclusive label and products. And you won't just find over 80 new brands in fashion, home, beauty brands and spa services across 3 new sparkling levels. What you will find is everything you're looking for in a whole new shopping experience.
You can also get your style on with an appointment at the lavish Personal Shoppers Lounge.
The story of Robinsons began on 25 February 1858, when John Spicer and Philip Robinson founded Spicer and Robinson, a family warehouse at Commercial Square. And having operated across 3 centuries, Robinsons has no desire of deviating from a vision established more than 158 years ago – to provide customers with accessible, contemporary products and a thoroughly enjoyable shopping experience.
Save My Bag was founded in 2013 by Valentina and Stefano Agazzi in Bergamo, Italy. Intended originally as a luxury waterproof cover to “save” a designer bag, Save My Bag has gone as far as a unique “it bag” status all of its own.
Visit the newest stand-alone Save My Bag boutique at Raffles City,
Save My Bag’s allure is in its ironic, playful and smart contemporary design, as well as its innovative construction. Made in Italy of Poly-Fabric with Lycra ®®, Save My Bag is chic and cruelty free, resilient and refined, super light and super unique. Our signature fabric is a super soft blend that is even lighter than neoprene. We use premiere Italian Lycra® to provide you with a lightweight, durable and chic bag.
Save My Bag is an example of Italian excellence that has guaranteed an international success in just three years. The brand is distributed in 40 countries, 23 flagship stores and more than 1.500 selected boutiques throughout the world, in all major capital cities and in the most exclusive destinations.
Established over 90 years ago, Dorothy Perkins, a multinational women’s fashion retailer based in the United Kingdom now has nearly 600 UK stores and over 50 international outlets. Their latest branch here will be opening soon at Raffles City.
Dorothy Perkins provides feminine fashion and a shopping experience customers clearly love - a jersey top is sold every two seconds and the store has won numerous awards for its collections.
Their ranges are updated weekly in-store and daily online. The brand offers sizes 6 to 22, and a wide range of collections including Tall, Petite, Maternity, Shoes and Accessories.
Melissa, the original “jelly” shoe brand from Brazil has revolutionised the footwear industry with its avant-garde designs since its introduction in 1979. Opening soon at Raffles City.
Each pair of Melissa shoe is a covetable piece of art; they are easily recognisable from their modern designs and rich colours. The shoes are comfortable, fashionable, express individuality and are eco-friendly that many stylish women and celebrities have even become huge fans and advocates of the brand – from the likes of Victoria’s Secret supermodel Alessandra AmbrÃ³sio with whom Melissa has collaborated with and launched a capsule collection, to Hollywood stars such as Katie Holmes, Vanessa Hudgens and Anne Hathaway.
Melissa shoes are made from a unique, patented plastic material called MELFLEX TM, which was created to improve the flexibility and quality of PVC. MELFLEX TM is a form of PVC that provides improved elasticity, impermeability and resistance. It is hypoallergenic, odourless and 100% recyclable.
ComNam Vietnamese Street Eats is back at Raffles City. With a brand new look and menu, they bring to the table some of the most iconic dishes from the streets of northern, central and southern Vietnam.
Staying true to its roots, the dishes at ComNam are inspired by traditional recipes which have been influenced by both French and Vietnamese gastronomy.
Their BÃºn tÃ´m cháº£ cÃ¡ Háº£i PhÃ²ng hails from Hai Phong — the northern coastal region known for its abundance of fresh seafood — the noodles are simmered in a flavourful seafood broth and topped with fresh giant king prawns, prawn cake slices, and pork leg slices.
Invented in 1898, Lampe Berger’s catalytic diffusion system remains the best at fragrancing the air in your home while diffusing subtle fragrances. Their 3rd outlet which opened in early March is located at Raffles City.
Lampe Berger has been fragrancing and purifying indoor air since 1898. It all began when Maurice Berger, a pharmacy dispenser, invented and patented the first lamp to purify the air in hospital wards.
Thanks to its exclusive burner perfected over the years, there is no equal to Lampe Berger today for cleansing air in the home by truly destroying undesirable smells, while at the same time diffusing delicate indoor fragrances.
This burner is the result of ongoing research and is subject to 6 international patents.
In recent years, Lampe Berger has also installed a technical center in Limoges, capital of ceramics, where a team is dedicated to research and development in the field of catalysis.
Chinese fashion brand Urban Revivo (UR) has opened its first international store, at Singapore’s Raffles City Shopping Centre.
UR founded in 2006, is now spreading hundreds of stores in Shanghai, Beijing, Guangzhou and other cities in China. UR upholds the concept of “Incite, Inspire, Intermesh, Play Fashion” and changes the thinking mode of traditional fast fashion to position itself as “light luxurious fast fashion”.
UR has the ability to create the forefront fashion designs and achieve the perfect balance between quality and value, so its consumers can enjoy amusing shopping experiences.
UR is also the creator of value and fashion industry and its brand concept of “PLAY FASHION” indicates that UR is devoted to share its new ideas of interesting and updated fashion with consumers, so everyone will create his/her own fashion style.
International award-winning and dynamic specialty coffee from Hong Kong, The Coffee Academïcs, will have their second outlet on the basement level of Raffles City Shopping Centre in December 2016.
The Coffee Academïcs sources the best Arabica coffee beans from all over the world. Its roasted coffee have scored 92-94 from the World Coffee Review – a “Robert Parker” of the coffee world – achieving the distinct honour of being ranked highest in Asia and top 3 in the world. On their menu; The Mess, inspired by English breakfast served with a 63°C egg atop sauteed spicy chicken sausage with crispy baby potatoes, pencil asparagus and buttered corns kernels. Chicken Poultry Terrine, a french inspired chicken liver terrine made with poultry and pork with spices and port wine. Served on the side with toasted bread, cornichons and yuzu marmalade.
Cafe&Meal Muji is part of Singapore's 10th Muji store, with more than 10,600 sq ft to house both the eatery and store.
Just like the first Cafe&Meal Muji at Paragon, this 70-seater cafe will have the usual deli sets, a combination of rice, soup, a hot and a cold deli, on top of the new dishes and the current favorites like roasted tea pudding, baked salmon with miso sauce and iced ryukyu chai.
That's not all that's exciting about this branch. On the retail end, there will be the usual homeware, lifestyle items and more. But you'll also be able to customize sofa covers, rugs and curtains by picking the kind of design, size, material and color that suits your fancy. And finally, and this is particularly exciting, Muji bicycles and products from the Found Muji collection that have been available everywhere but in Singapore, or so it seemed, will finally make their way to this flagship store soon.
Named after founder Ariane Prette, APM Monaco was created in 1982. Influenced by Monaco and the joie de vivre of the South of France, APM Monaco is a much loved contemporary fashion jewellery brand, modern yet timeless and fits perfect with market trends.
Kika Prette, Creative Director of APM Monaco, who grew up and studied in Monaco, is highly inspired by her Southern France lifestyle, culture and background. Each APM design is inspired by her experience through life, work and travel.
The Thomas Sabo brand comprises four uniquely-different product ranges: in addition to the diverse items of jewellery and innovative design codes of the Sterling Silver and Charm Club jewellery collections, the Watches Collection is truly inspiring with its coordinated timepieces for the wrist.
Andong Zzimdak is a popular franchise from Korea established since 2006, and has arrived in Raffles City.
The name, Andong Jjimdak, literally stands for 'steamed chicken of Andong'. It is a variety of jjim (a Korean steamed or boiled dish), which originated from the city of Andong, Gyeongsangbuk-do Province, and made with chicken, various vegetables marinated in a ganjang (Korean soy sauce) based sauce.
The name says it all – Skinny Pizza has the thinnest crackiest crust with the crunchiest texture.
Inspired by the local paper prata, Skinny Pizza is the perfect low-carb mix of super-thin crisp pizza base and great tasting toppings. Using only the freshest premium ingredients such as juicy roasted tomatoes, sweet peppers, the freshest seafood, milky mozzarella and smoky salami. Served with healthy lashing of greens.
Crisp color, graphic prints and playful sophistication are hallmarks of Kate Spade New York. As our world expands, their exuberant approach to the everyday is evident in each category they enter, from handbags and clothing to jewelry, shoes, stationery, eyewear, baby, fragrance, tabletop, bedding and gifts.
Kate Spade New York has over 80 retail shops and outlet stores across the united states, and more than 100 shops internationally. Their colorful products are sold in more than 400 doors worldwide, in every time zone and on every continent. Whether in San Francisco, Sao Paulo or Singapore, their shops are always warm and inviting.
Seek out the latest sneakers, apparels and accessories in sports fashion at Seek, Raffles City.
Seek is a brand new, multi-label, sports fashion retail concept, bringing to you the latest footwear, apparels and accessories from the biggest sports brands including Nike, Adidas, New Balance, and Puma. With the growing athleisure trend, more and more people are deeming sneakers as ‘the it shoe’ and gym clothes as 'everyday wear’.
With that, they seek to excite you with our carefully selected editions of comfortable, functional, yet stylish merchandise that will enable you to make a statement and tell your very own story through innovation and heritage. They are constantly seeking out fresh and compelling brands to add on to our portfolio, so that Seek will always remain your go-to-store for the latest and trendiest sports fashion wear to date.
Known as the world viewed, and bought, men's underwear. for men and women, Calvin Klein Underwear was formed in 1982 and would forever alter the way the world viewed-and bought-men's underwear. Once a utilitarian product, men's underwear suddenly became an object of desire.
A complete women's line followed in 1983. Each season since then, the brand has delivered a new line including basics, basics in fashion colors, as well as fashion-forward, trendy underwear to stores.