COURTS the leading retailer of home electronics, IT and furniture products in Singapore, recently unveiled its newly refurbished Ang Mo Kio store as part of its commitment to revitalising the customer experience throughout its physical store network.
The redesigned two-story store spans 35,000 sq ft and is the second largest store in the transformation roadmap after COURTS’ flagship Tampines Megastore, which was redesigned in November 2017. The transformation brings the Megastore customer experience to a 25-year-old store sitting in the heart of one of Singapore’s oldest neighbourhoods.
Level 1 displays the latest retail concepts by major brands and for the first time, Apple, Samsung and Huawei are unveiling full brand concept areas in the store, where recently launched gadgets Note 9, iPhone Xs and Xs Max are retailing, and the upcoming Mate 20, Mate 20 Pro and iPhone XR will retail in a week to come when they are launched. While shopping for the kitchen, customers are now engaged in culinary delights by the new interactive cooking demonstration station with a regular line-up of cooking hosts. GURU, COURTS’ solutions provider, now has its owncounter on Level 1, inviting customers to consult in-house experts on repair issues, maintenance or smart link-up solutions for the home, and even trade-in and warranty services for their new gadgets.
To optimise the new space, the IT and electrical product range at COURTS Ang Mo Kio has been carefully curated to bring the latest and greatest in value. Customers can shop from the laptop and PC range, including new ASUS and Acer gaming concept areas, as well as the latest gaming models from the likes of HP, Lenovo and Dell. That sits next to the camera and wearables section, showcasing the latest in this trending category. COURTS’ TV range has a good mix of premium and entry-level models, including the latest OLED and QLED models on the market. From small to large home needs, homeowners can comfortably browse small home appliances as well as major white goods such as washers and air-conditioners.
Part of COURTS’ transformation of its furniture category, the partitions on Level 2 have been broken down to reveal the full space and showcase furniture in apartment and lifestyle settings. With today’s customers looking for a greater degree of personalisation, COURTS encourages self-browsing with its Customisation Wall, showcasing a range of fabrics and leathers for its made-to-order range of sofas. Design Studio, the company’s interior design and renovation solutions provider, has been refurbished as a three-room HDB showflat, offering shoppers visual inspiration as well as the option of packaging their renovation needs with home furnishing. A selected range of bedding from 10 leading brands offers all mattress sizes andcustomisable bedding options available at COURTS at a glance.
“While today’s shoppers are turning online to browse and compare prices, they still look to stores to provide the irreplaceable experience of great service that accompanies a satisfying shopping trip. Friendly advice from experts, complementary fix-it solutions, customisation options, inspirational showcases and fuss-free ‘click and collect’ – these have become part of the expectations of today’s modern, omni-channel shopper. Ang Mo Kio is the latest in our commitment to transform our physical shopping experience for Singaporeans. As our second oldest store at 25 years old, COURTS Ang Mo Kio has seen generations of shoppers and this redesign reaffirms our commitment to modern homeowners with great service at the best value,” shared Mr Ben Tan, Country CEO of COURTS Singapore.
Create moments worth savouring. American premium kitchen brands, Sub-Zero and Wolf specialise in the finest cooking and cooling appliances in the world. With a history dating back more than 70 years, they embody quality, functionality and aesthetics. Visit House of Sub-Zero & Wolf, their newly-launched experiential flagship showroom in a conservation house on McNair Road.
Your kitchen is where life happens. Where you share food, drink, conversations and confessions with the people you love. Why not make your kitchen the best it can be? Sub-Zero and Wolf appliances assure that your food will always stay as fresh and flavorful as possible, and you’ll have the most precise, premium instruments to cook it with, for delicious results every time, and a lifetime of moments worth savouring.
Sub-Zero is the refrigeration specialist. Using a unique ‘Air Purification’ system which was developed initially for NASA to aid food preservation, Sub-Zero stands not only for innovation but also for impeccable design that will serve your household year after year.
Wolf is the cooking specialist. Distilling eight decades of professional cooking into precise control, Wolf offers a comprehensive range of built-in ovens, hobs, cooktops gas and dual fuel ranges that ensure precise control to deliver truly professional results in the home.
Proudly housing items from all over Europe, the showroom space is filled with modern contemporary furniture and furnishing accessories from notable brands such as Galloti & Radice, Prianera, Gealux, Discaisa and many more.
ERGOWORKS, a leading brand in holistic ergonomic and posture wellness solutions, has recently expanded its flagship lifestyle showroom in Marina Square to approximately 3,000 sqft. It is the largest ergonomic lifestyle showroom in South East Asia.
ERGOWORKS is an ergonomics concept store that provides an integrated solution for one who appreciates the benefits of healthy ergonomics lifestyle. Ergonomics is the study of the design of equipment and furniture that promotes good posture.
ERGOWORKS is the ONLY ergonomic brand that endorsed and recommended by Both Singapore Physiotherapy Association (SPA) and The Chiropractic Association (Singapore).
Currently, ERGOWORKS has 3 lifestyle showrooms located at Marina Square, The Centrepoint and Causeway Point.
The Maria Square flagship showroom has crafted into 5 main zones for the ease of their customers: Ergo-Active, Ergo-Comfort, Ergo-Health, Ergo-Sleep and Ergo-Junior.
Ergo-Active – promoting Active sitting and standing in office and home.
Ergo-Comfort – Extensive range of ergo accessories to provide ultimate comfort and support.
Ergo-Health – Maintain a healthy posture and body.
Ergo-Sleep – Have a quality sleep with our customised pillow and mattress.
Ergo-Junior – Protect kids’ spine health with Ergoworks healthy study desk and chair sets, Impact ergonomic backpacks and accessories.
Ashley Furniture HomeStore is the No.1 selling furniture store brand in the world with more than 810 locations and it is now in Singapore too!
Celebrating its 73rd anniversary this year since its inception in 1945 in Chicago, the retailer is an exclusive provider of furniture from Ashley Furniture Industries, Inc. (Ashley), the largest furniture manufacturer in North America and one of the largest in the world.
Your home is more than a house, it’s the daily moments and experiences you share that make it uniquely you. At Ashley Furniture HomeStore, they celebrate being home with you.
The Kallang showroom offers the entire range of King Koil mattresses, as well as made-to-order sofas and sofa beds exclusive to Singapore. In April, a 2nd Ashley Furniture HomeStore will open on Sungei Kadut Drive.
Over the next couple of months, Ashley will also set up augmented and virtual-reality headsets to enhance shopping experience for their customers so they can better visualise how the furniture pieces might fit into their homes.
GROHE, the world’s leading brand in sanitary fittings, opens its first fully-owned and operated flagship store in Asia today.
Located in the heart of Singapore’s main shopping belt, GROHE SPA aims to raise the bar in delighting and inspiring designers and consumers with a showcase of GROHE’s most innovative water technologies. Covering over 6,000 square feet on two levels, visitors are invited to learn about the design inspiration behind GROHE’s award-winning collections and experience “Pure Freude an Wasser” (Pure Joy of Water).
GROHE collections and products star in many of the world’s most luxurious spas and hotels. The store has recreated seven of these luxurious bathroom suites – each telling a unique design story and testifying to architects’, designers’ and developers’ preference for the brand. Consumers can walk through the bath sanctuaries to get inspired and learn more about the different products featured so as to create their personal hydrotherapy at home.
To experience the different shower sprays, GROHE SPA features live water areas where visitors can experience first-hand GROHE’s DreamSpray® technology. Consumers can also try GROHE’s Minta Touch in the live kitchen area where the tap can be turned on and off with a touch of the arm, leaving hands free to handle food in the kitchen.
Enhancing the brick-and-mortar experience, the store is equipped with smart technologies that help consumers and designers visualise and plan their selections. Tapping on virtual reality (VR) technology, GROHE SPA has a built-in Shower Configurator where consumers can customise their preferred shower system and experience how it comes together in function and design before making a purchase. Putting on a VR headset, consumers see their selections brought to life via projections to experience their shortlisted choices, all without actually getting wet.
Understanding that product information is key in purchase consideration, the store has implemented the use of Radio Frequency Identification (RFID) technology to enable immediate access via a mobile device. Visitors can learn more about each product displayed and get detailed specifications as they walk through the store, tagging products and emailing the desired information to themselves immediately. Alternatively, they can also project their selections onto a 40-inch interactive touchscreen display interface to better understand each product and view how products have been used in hotel and housing projects from around the world.
Welcoming both designers and consumers, GROHE SPA’s first Asia flagship store will be opened to the public from 9 March.
theWYLDshop.com is super excited to announce that they will be launching their brand new showroom on the East Coast with an official open week from 5 to 9th December.
They will be launching their showroom with new arrivals of gorgeous apparel, stunning jewellery and cool sunnies. Featuring a collection from MINKPINK and introducing two hot new ranges from Aussie Brands QUAY Eyewear and MINC Collections.
So, join theWYLDshop at their beautiful new space to have a relaxed shopping experience with Fun, Fierce & Fabulous Fashion, Free Personal Styling and a Glass of Bubbles in hand!
theWYLDshop is an omni-channel company that serves fashionistas in Singapore and beyond who want on-trend, affordable High Street Style. They curate a selection of Aussie brands & mix it with a lil’ local love.
King Living celebrates two years in Singapore with an expansive new Showroom, introducing an even wider selection of new, pioneering and award-winning furniture.
Boasting an impressive 11,000 ft2, clients can preview unique, handcrafted modular sofa and dining designs with the latest integrated technologies from the contemporary Australian design house.
An extra 3,000 ft2. on the second floor provides a stage for King Living’s extended outdoor furniture, bedding range and full home theatre experience with integrated Sonos for the ultimate viewing experience. As visitors explore the new space, guided upstairs through the spiral staircase, sensors trigger a state of the art projector screening a 4m x 2.5m image of King Living’s latest marketing reels.
The unveiling of the new Showroom coincides with 40 years of design, innovation and international success. Since King Living was established in 1977 from humble beginnings at Sydney’s weekend markets, company founder David King and King Living’s team of in-house designers, have always strived for the best design solution; spending hours on research and development, and in doing so achieving major milestones for Australian industrial design.
Much more than a state-of-the-art retail and performance space, the new Steinway Gallery at ION Orchard - the "centre of gravity" in the retail scene, houses a selection of grand and upright pianos from Steinway & Sons including its latest innovation – the Steinway SPIRIO, a high-resolution re-performance piano, to exquisite pianos from the Steinway Crown Jewel Collection. Completing the Steinway Family of Pianos are the Boston and Essex, pianos that are designed by Steinway & Sons.
The new store’s open façade is uniquely designed similarly to one of Steinway's 130 patents - the seamless, continuous-bent rim (invented in 1878 and is done virtually the same way today as it was then). A Steinway grand piano displayed at the store front is available for shoppers to tinkle on.
Also, they can host up to 80 pax with a full-size performance stage and the store will be frequently used as a recital hall that allows musicians & audiences to connect. The rehearsal studio for artists and students, which houses two Steinway Grands, is another embodiment of Steinway's commitment to celebrating arts & culture.
Singapore's first dedicated showroom for the renowned Italian furnishings brand Flexform, presented by Studio216 is now at 200 Newton Road.
Kuala Lumpur-based furniture store Studio216 distributes the brand here and in Malaysia.
The 3,000 sq ft flagship showroom with a mezzanine level carries furnishings from Flexform Italy, including living, dining, and bedroom furniture. In particular, the brand specialises in sofas, and iconic products include the Groundpiece and Soft Dream sofas by Antonio Citterio, also the brand's creative director. The showroom also carries lighting by Italian brand Penta, and Davide Groppi.
W. Atelier's Bukit Timah Showroom was first established in 2005. Making good on its promise to better serve their customers and partners, they have invested nearly $7 million in a new experiential showroom at Apex @ Henderson.
The new W. Atelier showroom provides the lifestyle you deserve with a one-stop solution for your Bathroom, Furniture and Kitchen needs in Singapore.
Boasting stunning 6-meter-high ceilings and a vast glass frontage, the showroom has a design statement that speaks of elegance and modernism. With a mezzanine landing between two levels, there is approximately 20,000 sqf of luxurious space, ensuring a truly magnificent retail experience for those walking through its doors.
In view of rapid expansion plans by W. Atelier, this new showroom will house the growing number of international brands under W. Atelier's portfolio of furnishing products. While TOTO and Fritz Hansen continue to be among the most popular names favoured by their customers, W. Atelier has worked tirelessly to continue improving and remain on the forefront of luxury, creativity and innovation when it comes to commercial and residential furnishings.
Located at Henderson Road, Covetella is creating a true omni-channel experience for their customers by transforming a 3,000-sqft industrial space into every girl’s dream closet. With hundreds of designer dresses and accessories available to rent online and in-store - from Gucci gowns to Chanel bags - you’ll never be left with nothing to wear again.
Having launched two years ago out of a small living room, Covetella now sheds its humble beginnings and embraces expansion with their brand new space.
Bigger than life, this new showroom gives customers the luxury of space to enjoy personalized styling sessions (think: the modern Cinderella experience) and gives Covetella’s wide range of dresses room to shine.
Covetella’s mission is to help all women look and feel beautiful. That’s why they’ve created the ultimate fashion rental destination, where you can experience hundreds of beautiful designer dresses and accessories for a fraction of the price, or share your own to make some extra cash.
Covetella also believes that finding the perfect dress should be an enjoyable experience, so they offer personalized styling services so you can look your best for any event.
Autobahn Motors' ABM Building houses 60 exotic, vintage and super cars as well as multiple event spaces. The 15-storey building is quipped to perhaps be the largest super car “vending machine” and it dispenses Ferraris, Lamborghinis and more.
The tablet controlled automated system is known as AIMS. AIMS stands for Automotive Inventory Management System, and is the brainchild of Gary and Jack Hong, who own Autobahn Motors.
Customers on ground level can select from a touchscreen display which car they wish to see. Voila! The car then arrives within a minute or two later.
LivingwithArt is an art company that offers a wide range of customised art products for interior decoration. Visit their new flagship gallery at Tan Boon Liat Building.
Their uniqueness lies in the ability to customise the style, dimensions and execution of the artwork to the requirements of your living space. Thier art products include hand-drawn wall paintings, art clocks, sculptures and other home accessories.
Their wall paintings consist of a wide range styles such as Fengshui, Abstract, Modern Contemporary, Minimalism, Floral, Nature, and Resort for you to choose them. The sculptures can be created from a selection of metal, acrylic, clay, ceramics or wood.
All their art works are created by their in-house artists. Over the last 10 years, they have worked on various commercial and private residential projects, enhancing living spaces.
Vanilla Home has opened a new showroom in the heart of Chinatown where everything began 14 years ago. A bustling and vibrant neighborhood with a hip, cosmopolitan vibe, 63 Club Street is the perfect location for the renowned multi- label lifestyle boutique to continue to bring you the very best of homewares and lifestyle products from all over the world.
Vanilla Home threw open its doors in 2002 to offer a greater choice of lifestyle products of superlative quality in Singapore and the region. It quickly became renowned and respected for its superb selection, stringent standards and excellence in service and customer relations.
Porta Romana from the UK has been selected to be the anchor brand at the new Vanilla Home, showcasing many of its beloved lamps and chandeliers in the ‘Jewel Box’ of the showroom, a central atrium at the heart of the boutique.
As Singapore continues to cement its standing in Asia as an Arts hub, the showroom will also serve as a platform for artists to showcase their work in a lifestyle setting. A departure from the traditional white cube gallery space Vanilla Home offers artists an opportunity to show their work as it would live in a home. Currently exhibited are works by Gilly Beal and Stefanie Hauger, winner of the 2013 UOB Southeast Asian Painting of the Year Award.
McLaren Singapore has unveiled a new state-of- the-art showroom in the city of Singapore, marking another milestone for McLaren in the Asia Pacific region, having officially arrived in 2012.
The destination will allow visitors to view the finest technological innovations from the British marquee, from the globally-acclaimed McLaren 650S to the revolutionary and all-new McLaren 570S. Supporting the new showroom is a fully operational aftersales unit, which will enhance the personalised customer service that is aligned with McLaren’s globally- acclaimed ownership experience.
Luxury British sports car brand Aston Martin have opened their new showroom recently.
The development of the luxurious new facility follows the appointment of Wearnes Automotive as its dealer-partner back in 31 August 2015, and represents a significant strengthening of the brand’s presence in the city state.
EDD+ is a new lifestyle concept furniture gallery.
Inspired by the uniqueness of nature forms, EDD+ endeavours to deliver exquisite furniture and crafts that enliven our living spaces. Each piece is painstakingly handcrafted to reflect its charming characteristics, evolving into a timeless and unique style.
They are passionate in bringing you statement pieces that transpires beyond functionality, infusing nature’s beauty with modern materials through traditional techniques. Most of their pieces are sourcedfrom Central Java.
Be it for your homes, showrooms, retails, or hospitality environments, they believe you will find fond affinity to something at EDD+ that will make a meaningful difference to your ambience.