In commitment to its new direction of using scents to heal, soothe and delight one’s mental wellness, homegrown fragrance brand, SIX, has launched a multi-sensorial boutique at 313@Somerset. Designed by local artists Clara Yee and Gerald Leow from In The Wild, the boutique is a representation of Founder, Jason Lee’s vision of creating a sanctuary for customers to take a break from their busy lives.
Covering a space of 550 square feet, the boutique is designed to enhance the customer’s journey through visual, audio and olfactory stimuli. The allure starts from the exterior faÃ§ade of the boutique enhanced with SIX’s signature ambient scent to pique the interest of passers-by. As they step into the space, elements of the interiors emanate a gentle calming vibe, complemented with a curation of spa- esque music to lull them into a state of bliss. “We invite our guests to escape the hustle and bustle of the busy mall into our sanctuary; to take a breather, unwind and just be – in the moment,” says Jason.
Likening the interiors to that of a cave, Clara Yee, lead designer and Co-Founder of In The Wild, explains the design inspiration: “The space references the contours of a cave through a variety of textures and an earthy calming palette of natural materials. The ideas of wellness and care are displayed with the stucco walls of sandstone pink, pistachio greens and soft, rounded edges. The new SIX boutique is designed to be an intimate respite to soothe the senses.”
Zoned into areas of ‘consciousness’ and ‘memories’, the space is a hybrid of retail and homelike hosting experience, with art objects to discover throughout. Like a personal collection, each item within the space, from the textiles to the floating forms are like responses to memories and reflection. “To achieve harmony and bring positivity into our lives, we sometimes need to tap into our deeper senses. The artworks loosely reference Plato’s Allegory of the Cave, inviting us to be free from relying on just our five senses,” Clara expounds. The accomplished young designer and entrepreneur made waves when she was recognised by Forbes 30 Under 30 in 2016. Clara was also the artistic designer behind Singapore Tourism Board’s Singapore: Inside Out, an international multi-disciplinary showcase of Singaporean talents in the fields of design, music, literature, food and performing arts.
Since its inception in July 2016, SIX has been making strides within the scenting industry with an expanding collection of fine fragrances, DIY scent kits, and a home scenting range. From a humble collection of three scents (123 Tribeca, 1724 Puka and 27 ÌF Biei), SIX now boasts two product lines. They include the SIX home scenting collection of diffusers, nebulizers and pure essential oils, two additional scents (Eclat and 2065 UJONG), as well as a DIY scent kit.
On the commercial end, SIX has been undertaking ambient scenting, creating bespoke labels and conducting scenting workshops for luxury brand names such as Piaget, Lexus and Ritz Carlton. In 2019, SIX established its first standalone boutique at the newly revamped Funan Mall and was commissioned for its ambient scenting. The same year, the SIX product line was included in Singapore Airline’s Kris Shop catalogue. SIX was also commissioned by our national carrier to create a bespoke scent that was used on perfume tags boxed inside purchases. Later that year, SIX collaborated with Eu Yan Sang to create the world’s first Traditional Chinese Medicine (TCM) perfume, using traditional herbs.
In 2020, SIX launched its second standalone boutique at Bugis Junction. In view of the work-from-home phenomenon following the Covid-19 outbreak, SIX created the uplifting, Awakening home diffusers, where ten percent of sales proceeds were donated to the Courage Fund by Community Chest. SIX also launched a new line of essential oils and disinfectant sprays. In November 2020, SIX partnered with the Singapore Association for Mental Health (SAMH) to raise awareness on mental health issues, with the creation of the Hikaru collection. Ten dollars from each product sold, with a total targeted amount of S$10,000, will be donated to the association in support of its ongoing efforts to help individuals with mental health issues.
Since Seriously Keto’s opening as an online ketogenic bakery in mid-February this year, the well-loved brand has amply earned for itself the revered reputation of delivering delicious keto-friendly desserts. Created by founder Janti Joso Brasali, the array of healthy choice offerings of low carb, gluten-free and zero sugar desserts have been extremely well-received by those looking to cut carbs, gluten and sugar out of their diet.
Moving beyond an online bakery, Seriously Keto is happy to announce that the lifestyle brand will now have a space of its own on Seah Street! In the new place, Seriously Ketoopens a keto retail store selling raw materials and other ready-to-eat keto products. More than just a retail shop, Seriously Keto also provides a safe “ketonians” community hangout space to keto-shop and discuss keto-lifestyle issues.
The best news? To celebrate the opening of Singapore’s first and only ketogenic hub, Seriously Keto will be launching a suite of exciting brand-new keto-compliant items! For her latest menu update, Janti continues to draw from her treasure troves of ketogenic recipes to bring more options to health-conscious individuals looking to indulge without guilt. On top of their usual well-loved keto-friendly desserts, look forward the savouries, from garlic pretzels to ricotta spinach quiche and rosemary loafs; the sweets, from pecan tigresses to double chocolate chip cookies; as well as beverages, from Thai iced tea with jelly and coffee with coconut jelly. There are also two new additions to their popular KetoSpreads, featuring flavours such as the condensed milk and chocolate.
A passionate baker and the founder of Seriously Keto, Janti Brasali decided to open a wholly keto bakery to offer low-carb alternatives for health-conscious individuals to enjoy while dining in cafes hotels and/or restaurants. On a ketogenic diet herself, she encountered difficulties avoiding carb-loaded foods outside and embarked on a creative journey to perfect recipes that were keto-friendly, for all to enjoy. Janti has also written a book with 14 simple ketogenic recipes to eat her KetoBuns with to allow consumers to maintain ketosis or aft burning, a necessary part of the Keto-diet. These books are available at all 14 Singapore National Library Board’s public libraries.