adidas designs some of the best performance-driven athletic wear and sport-inspired fashion favoured by top celebrities and athletes globally. Check out their spanking new store at ION Orchard.
No other brand has a more distinguished history and stronger connection with sport than adidas. It is their mission to be the best sports brand in the world. Everything they do is rooted in sport. This is what “The Badge of Sport” stands for as a brand mark. It is the sharp end of their spear, seen on innovative products, as well as with the world’s best athletes, teams and events.
At adidas, their love for sport drives who they are and what they do. Every day.
Step into their newly unveiled Suntec City store for your next adidas shopping experience.
Employing more than 60,000 people in over 160 countries, they produce more than 850 million product units every year and generate sales of €19 billion (all figures relate to 2016). These numbers alone can easily suggest that adidas is quite a complex organisation.
adidas designs some of the best performance-driven athletic wear and sport-inspired fashion favoured by top celebrities and athletes globally.
To expand the variety of training modules for its members; True Fitness is introducing for the first time, the Queenax functional and suspended bodyweight training system and Aerial Yoga facilities, both unique to True Fitness's eighth and latest club located at Viva Business Park.
The Queenax is a highly-versatile equipment that integrates unlimited training options to improve strength and mobility for everyday living, and can be adapted to suit exercisers with different fitness levels.
Aerial yoga is a modern adaptation of traditional yoga done with the support of a special kind of hammock so that you are suspended in the air. With the greater freedom of movement, you’ll be able to go deeper into stretches and increase your flexibility. It is also an effective way to strengthen your core strength and get a total body workout because of the higher level of muscle engagement required to keep your body stable in the air.
The new 18,000 sq ft Fitness & Yoga Facility houses an exciting array of state-of-the-art cardiovascular, strength and résistance equipment, and three sprawling studios – one Aerobics studio, one Spinning studio, and an Infra-red Hot Yoga studio.
Stretch your mind and body with their suite of yoga classes such as Yogalates & Yin Yoga classes and get your blood pumping with the high-energy ICE II Spinning classes. You can also opt for the popular BodyPump™, BodyCombat™, Zumba®, Hip Hop, Grit Strength, Hot Hula and Fight-Do classes.
PUMA has the long-term mission of being the fastest sports brand in the world. Through their endless pursuit to push sport forward, they are #ForeverFaster. Not fast. Faster.
Faster is more determined. It trusts its instincts, not the rules. It’s brave. It’s confident. Faster reminds the world what it means to play. Then wins it all, breaks records, breaks them again, and takes a victory lap.
PUMA's latest store is now at Suntec City.
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has been producing the most innovative products for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports.
New Balance's newly renovated store at Velocity @ Novena Square has reopened. Visit and shop at the revamped New Balance store for its latest performance running shoes and lifestyle apparels.
New Balance began as a Boston-based arch support company in the early 1900's, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company. Today New Balance is a family of brands including New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine.
Since the days of selling arch supports to police officers and waiters, New Balance has been a brand concerned with meeting the needs of the everyday athlete. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance.
The Manduka concept store houses the brand’s range of yoga mats, as well as its yogawear line for Men’s and Women’s.
Manduka’s range of yoga mats, which are sustainably manufactured emission-free and with no toxic chemicals, include the classic PRO mat that comes with a lifetime guarantee and eKo natural rubber mat.
The brand has recently launched a wider range of exercise mats for yoga and fitness customers like the new WelcOMe mat and Manduka X mat, all of which are sustainably made.
Likewise, the yogawear apparel collection for Men’s & Women’s launched in 2016, is designed using premium fabrics sourced primarily from environmentally responsible materials, such as organic cotton, recycled polyester, and plant-based fibres.
Twenty years ago Peter Sterios, an architect turned yogi, discovered a simple, elegantly-designed black mat whose unique combination of firm grip and complete support revolutionized his yoga practice. In honor of the yoga masters who inspired him, he sought to share this amazing product with others.
And in the great yoga tradition, these teachers shared their mats with their students, and a true yoga company was born.
Manduka was built on the simple idea that a better yoga mat can make a world of difference.
Designed by yogis, our performance yoga gear and apparel is inspired by the practice, crafted with intention, and is sold in over 70 countries around the world.
FILA’s tradition of quality and innovation began in 1911 at the foothills of the Italian Alps. The brand’s passion for sport, style, and life translates itself into elegant and fashion-forward designs.
Their first store in Singapore is now at Orchard ION.
From midtown Manhattan to Italy to South Korea, FILA teams around the world are constantly developing the most innovative ways to celebrate life in motion. It is one of the world's largest sportswear manufacturing companies.
Sports enthusiasts/beginners and Singaporeans in search of a new retail experience can now get access to over 100,000 sporting products at the new Decathlon outlet situated in Joo Koon.
With 10 experience zones and Singapore's first slack line, golf putting green, mini-football arena and a running track with two different surfaces, the new Joo Koon outlet will have something for everyone.
Decathlon Joo Koon’s shoppers will be able to get products and goods for over 60 different sports from the company's 25 in-house sporting brands, all under one roof. New experience zones like the slackline cater to new and growing sports groups while the runners from beginners to marathoners can test out the latest in sports shoes on the running track which will have multiple surfaces.
All Decathlon products are developed by in-house R&D teams who are physically located at places where the sports are practiced. They include QUECHUA, the company’s hiking brand whose team is based in the Mont Blanc region and the TRIBORD team of innovators, engineers, and designers who swim on the beaches of the South of France in Hendaye. Their team of over 50 researchers and over 150 designers work with a worldwide network of scientific laboratories, research organisations, universities and industrial partners, conceptualising, designing and testing apparel and equipment for each of the 25 ‘passion brands’, creating 2,000 products and over 25 patents a year.
Virgin Active's new branch at Holland Avenue is a spacious 10,000 sq ft fitness club with dedicated zones to help you with your workouts.
Get your pre and post work or lunchtime fitness fix with up to 120 exciting and innovative classes a week including Pulse By Clubbercise, Sufferfest, Bodypump, AntiGravity Yoga or one of their many performance-focused classes.
The club has the most premium range of cardio equipment with digital interface. Also a dedicated Pilates Reformer studio with Stott Reformer Beds with Cardio Tramps and more.
Meet The GRID too. It is a large functional area offering a wide variety of High-Intensity and Functional Training classes.
Trust Yoga centre plans to share their best yoga knowledge with all, regardless of gender, age, religion, and nationality. Their sharing comprises Yogic science, asana, pranayama & kriya practices and meditation.
Trust Yoga provides back-bend classes with guidance to ensure back-bending is balanced with no additional taxing to any part causing compression. Practice with them to learn the right technique to deepen your backbend.
At Under Armour, their mission is simple: to make all athletes better through passion, design, and the relentless pursuit of innovation. Their team work to build the world’s most innovative performance products. Everything they make is designed with the athlete in mind to ensure the very best quality and performance. When you put on an Under Armour product, it’s making you better.
Their new store at Orchard Central will open in April.
It all started in 1996 when Under Armour CEO and founder Kevin Plank created the original performance T-shirt that wicked sweat and regulated body temperature to make athletes cooler, drier, lighter, and better. Since that first T-shirt, Under Armour has grown into the most innovative brand in all of sports with gear for men, women, and youth.
Opening in March 2017, Fitness First at Bugis Junction is all set to give you a unique workout experience.
With 7 workout zones and their largest Group Exercise studio, they know you will love their newest addition. Located in the heart of Bugis, the 1660 square meter facility with 5 meter high ceilings will be equipped to take your training experience to new levels.
The history of Asics began with the establishment of Onitsuka Co, Ltd. in 1949. According to a philosophy based on "bringing up sound youth through sports," the company has kept the tradition of specializing in manufacturing sports shoes by having original ideas and applying epoch-making techniques. Their latest outlet will be opening soon at Plaza Singapura.
When people recovered from the war and began to realize the enjoyment of sports, Onitsuka's shoes were on their feet. They needed a healthier, more positive lifestyle, a new sense of community, optimism and awareness. The best way to accomplish this he firmly believed, was through sport. So he started making athletic shoes in his living room, and set out to change the future one step at a time. In 1977, the Onitsuka Co. Ltd. became Asics.
First established in 1977 as an independent retail store, Royal Sporting House has since grown into a multi-brand, multi-store network that offers a wide selection of apparel, footwear, accessories and equipment from international sports brands like Reebok, Speedo, Nautica, Sperry and Wilson.
They now have an outlet store at MacPherson so you can get all your sporting needs at up to 70% off.
Providing an enjoyable shopping experience for the sports enthusiast, Royal Sporting House's strong presence in Singapore is a result of their commitment to building trust and long-term relationships with their customers and partners. The epitome of “sports as lifestyle”, Royal Sporting House and Stadium encapsulate the crossover of sports into the realm of fashion and lifestyle.
Brands available at the new outlet store include Reebok, Saucony, Speedo, CAT, Merrell, Wilson, Mizuno, Ted Baker and more.
Situated in the heart of the Central Business District, Pure Fitness's 2nd gym in Singapore offers unparalleled facilities and an extraordinary fitness experience like no other.
The 20,500 sq. ft. Pure Fitness at Ocean Financial Centre, comes with a wide selection of targeted training zones, high-performance machines and group exercise classes for all fitness levels.
Pure Fitness brings the best fitness experiences from around the world to its prime locations in Hong Kong and Singapore. Their professional team consists of PTA Global certified trainers and passionate instructors who lead over 80 Group X classes weekly per fitness centre that are suitable for all levels of strength and experience.
They inspire and help people to lead healthier, happier lives.
All that you'd expect to find at a world-class gym.
Dr. stretch is a store for body maintenance and it is now at Suntec City & NEX Serangoon. Choose from 100 stretches for a solution to your body pain. The trainers at Dr. stretch are former athletes and they will tackle your problems with earnest efforts.
You will be surprised at how light your shoulders can feel. Experience a change in a single session. The reason for such satisfaction is that a trainer stretches the core muscles which you cannot access on your own using a unique technique only available at Dr.stretch.
PUMA has the long-term mission of being the fastest sports brand in the world. Through their endless pursuit to push sport forward, they are #ForeverFaster. Not fast. Faster. It is another exciting addition to Paragon Mall this December.
Since 1948, PUMA has developed innovative performance products for the finest, fastest athletes in history. From football to golf to motorsport to running, these individuals set world records, win medals, and define unforgettable moments that officially change the game. These powerful player-product combinations are icons. They are the personality and momentum behind the PUMA brand. They drive us forward. And together, we push sport forward.
Sentosa Golf Club's (SGC) New Tanjong Course was unveiled on 19 Nov and is the new home of the HSBC Women's Champions. The par-72, 6,479m course will progressively open for play from 26 Nov with a full opening scheduled for next February.
The New Tanjong will feature panoramic views, a 20m-high waterfall and large sandbelt bunkers rarely seen in Asia, plus the new Zorro Zoysia grass - noted for its dark green colour and robust root system to handle tropical weather - on its fairways.
Calling all Victoria's Secretfans. The wait is over. The flagship is now at Mandarin Gallery and you can finally shop for the brand's full product assortment.
The two-storey store occupies 12,000 sq ft and has fittings such as over-sized chandeliers and large video screens playing footage from the Victoria's Secret Fashion Show. Similar to the stores in the United States, shoppers in Singapore will be able to get their hands on the Victoria Sport and Victoria's Secret Pink range too.
When it comes to picking out the right type of bra to purchase, fret not. As there will be trained bra specialists on hand to help shoppers too.
The products' price range varies from $19 for a lipgloss to about $800 for a silk robe from the Victoria's Secret Designer collection. Doubtless, it's another wondrous shopping stop and also timely too for this festive season.
After months of eager anticipation, Virgin Active has revealed 1st December as the opening date for its 2nd club in Tanjong Pagar Centre, the newest landmark in the Central Business District. It will feature a modern and polished look, offering a suite of premium products and services that will set a new standard for the industry.
Designed with its club members in mind, Virgin Active Tanjong Pagar will have an extensive range of the latest fitness equipment laid across a huge floor space of more than 30,000 square feet, with six workout zones and three studios offering up to 200 highly innovative group exercise classes each week. Virgin Active has kitted out its newest club with its renowned relaxation and recovery facilities, including a Himalayan salt inhalation room, steam and ice rooms, and its iconic sleep pods. This follows Virgin Active’s holistic approach to health and fitness, and in creating a space which delivers fitness, wellness and lifestyle experiences, meeting the needs and wants of both avid gym-goers and busy executives looking to unwind after a hard day’s work.
Virgin Active Tanjong Pagar will be the only club to offer high altitude training, and has a studio which can simulate conditions similar to exercising 3,000 metres above sea level. The first of its kind for any gym here in Singapore, high altitude training has been proven to improve the body’s cardiovascular and respiratory systems and increase the rate of fat burning in the human body. In addition, the new club has a huge exercise studio that can easily accommodate 50 people at any one time. At 200 square metres, this will be Virgin Active’s largest workout studio in South East Asia.
There's a new Superdry outlet at Suntec City Mall.
Superdry is known globally for its cutting edge, cool, and unique products that are offered at realistic and accessible price points. Superdry covers all categories of men’s and women’s clothing and includes accessories such as shoes, sunglasses, belts, watches and bags.
The new Funan will feature an indoor cycling path, rock climbing and other sports facilities and a new cinema experience when it reopens.
Golden Village's new cineplex will offer a multi-sensory experience, while Kopitiam will introduce a high-tech food court called KOPItech, which will feature robotic vacuum cleaners and self-ordering kiosks, among others.
Climb Central will offer a 50-lane rock climbing facility, and its highest wall will span four floors.
Sporting culture will feature prominently in Funan, with the addition of a futsal court, gym and a flexible space that can be turned into a basketball court at night using laser projections, CapitaLand Mall Trust said.
Apart from indoor cycling lanes, there will also be bike shops, bike cafes, lockers and shower facilities for cyclists.
While a floor of the mall will be dedicated to IT products, it will also incorporate workshops and other interactive elements.
A six-storey wooden and steel structure called The Tree Of Life will be the centrepiece of the complex, and will house open spaces and studios that promote new forms of retail and learning, such as spaces for local designers and makers to showcase their craft and conduct classes.
Other new concepts include a drive-through for collection of products ordered online, and a 4,000 sq ft urban farm.
Lorna Jane has opened its 1st showroom in Singapore in the trendy Club Street area, which also houses one of their Asia offices. The showroom retails the latest collections from the fast fashion women’s activewear brand, which produces monthly collections of 70-100 styles throughout the year.
The brand has pioneered the activewear category since 1990 when the brand started out in Brisbane, Australia by Lorna Jane Clarkson, a part-time aerobics instructor was looking to fill the gap for activewear in the market. Now it has around 150 stores in Australia, 50 stores in the United States and has a presence in over 45 countries. With a following amongst many personal trainers and fitness bloggers, the brand is continuing its expansion into Asia with a presence in Singapore, Malaysia, Indonesia, Hong Kong, China and other major Asian countries.
Designed by women for women, the brand is known for its trademarked LJ Excel fabric with properties made to flatter a woman’s figure. Bestselling styles like Booty & Ultimate Support tights and padded sports bras are constructed and fitted to give support and uplift, especially for a woman’s body.
In addition, founder Lorna Jane Clarkson and followers of the brand live by the brand’s holistic philosophy of Move Nourish Believe by being active everyday, eating healthy and believing that anything is possible. This philosophy is also conveyed through the brand’s positioning, with healthy eating recipes, inspirational desktop wallpapers and a Lorna Jane app that tracks the fitness progress of followers around the globe.
Tissot, with its signature 'Innovators by Tradition', has been pioneering craftsmanship and innovation since its foundation in 1853. Today Tissot is a member of the Swatch Group, the world's largest watch producer and distributor. The company has always had its home in the Swiss watchmaking town of Le Locle in the Jura Mountains but now also has a presence in 160 countries.
The Tissot innovation leadership is enabled by the development of high-tech products, special materials and advanced functionality. With a broader, more versatile range of high-quality timepieces at an attractive price than any other Swiss watch brand, Tissot also expresses its commitment to making excellence accessible.
As official timekeeper and partner of FIBA, AFL, MotoGP™, FIM Superbike and the World Championships of cycling, fencing and ice hockey, Tissot is committed to respecting tradition, underlining its core values of performance, precision and setting new standards.
The National University Hospital (NUH) has set up a new dedicated facility, called the NUH Sports Centre, to provide integrated care for sports and exercise-related conditions for recreational and elite athletes, as well as military personnel.
The range of facilities in the NUH Sports Centre, situated at Lower Kent Ridge Road, includes an orthopaedic sports surgery clinic, a sports medicine clinic, a children’s sports clinic, and a sports physiotherapy and exercise clinic.
It also provides sports imaging and acupuncture services, and a fully-equipped gym.
Over the years, they have enabled sports activists and enthusiasts to practice, perform and follow their sports passions with their large range of products. There is nothing that satisfies them more than seeing their customers make a difference to their life by engaging actively in one or multiple sport. Conceived and started in 1976 near Lille, they have worked hard to design, develop, manufacture and bring sports equipments closer to the customer. Their passion just keeps growing.
ASICS at acronym derived from the Latin phrase, Anima Sana In Corpore Sano -. A sound mind in a sound body staying true to the philosophy by which wt was founded, every ASICS innovation, every concept, every idea is intended to create the best product . Their mission is to become the number one brand for the sports enthusiast. To accomplish this, they pledge to continue to make the best product; striving to build upon their technological advances and pushing the limits on what they can learn from the body and its needs in athletic gear. They pledge to bring harmony to the body and soul.
Luxury British sports car brand Aston Martin have opened their new showroom recently.
The development of the luxurious new facility follows the appointment of Wearnes Automotive as its dealer-partner back in 31 August 2015, and represents a significant strengthening of the brand’s presence in the city state.
The Bucket List Bar (TBL), the only real sports bar on Club Street, has created a 7-tap and 50-bottle watering hole for beer and sports enthusiasts!
With 3 TV screens showing major sports events live and recorded, sports fans now have a convenient and relaxed place to catch their favorite games such as the Rugby World Cup, WTA Championships, Premier League and more major sports events! There is also a foosball table and an electronic darts screen for entertainment between match telecasts, or simply for fun at any time.
Featuring a modern interior design with warm ambience, TBL specializes in quality beer, light bar food & alcohol shots. There are 7 kinds of draught beer and 50 different crafted beers by the bottle from various countries. Indulge in the very affordable prices and try all the beers you’ve always wanted to taste!
Dare to go wild? With shots at a very low price of $6, your exciting night starts right here! Get blazing hot with TBL’s Devil’s Shot: a mix of homemade Chili infused rum and Sambuca, set on fire and bound to get you flaming!
Why The Bucket List, one may ask? Traditionally, a bucket list is “a number of experiences or achievements that a person hopes to have or accomplish during their lifetime”. At TBL, we can make your bucket list wish come true! Guests will fill in their bucket list item on the coasters, and every six months, a winner will be chosen. Sometimes, there will also be an instant win Wheel Of Fortune! TBL looks set to be an exciting place with many surprises!
Beers and majority of the food are served in real buckets, staying true to the name. TBL has curated a menu of savory bar food that is perfectly paired with beer. Order the Combo Set to get a taste of everything yummy - chicken wings, fries, onion rings, cheddar cheese and chicken pops.
Seek out the latest sneakers, apparels and accessories in sports fashion at Seek, Raffles City.
Seek is a brand new, multi-label, sports fashion retail concept, bringing to you the latest footwear, apparels and accessories from the biggest sports brands including Nike, Adidas, New Balance, and Puma. With the growing athleisure trend, more and more people are deeming sneakers as ‘the it shoe’ and gym clothes as 'everyday wear’.
With that, they seek to excite you with our carefully selected editions of comfortable, functional, yet stylish merchandise that will enable you to make a statement and tell your very own story through innovation and heritage. They are constantly seeking out fresh and compelling brands to add on to our portfolio, so that Seek will always remain your go-to-store for the latest and trendiest sports fashion wear to date.
Harry's newest outlet that recently opened, sits in the heart of Clarke Quay – with a revamped menu to boot.
From bar bites and beers, Harry’s has evolved to serve you lunch and dinner with their new menu encompassing 50 dishes (small plates, platters and big plates) and a selection of wines.
Starters, also known as Small Plates, can be paired with a cold pint of their signature Harry’s Premium Lager.
Try the Crabmeat Spaghettini with blue swimmer crabmeat and Chicken Masala served with a refreshing glass of Dirty Harry. The Chicken Masala is served with toasted charcoal bread and the chicken is grilled prior to adding it into the Masala base, ensuring that the smoky taste of the meat just right and not too overwhelming.
My Gym was created in 1983 by William Caplin and Yacov & Susi Sherman, who opened their first two My Gyms in Santa Monica and Van Nuys, California. Utilizing their experience in the fields of sports, dance, early childhood development, kinesiology and gymnastics, they developed a program and facility where children actively participate in a variety of structured, weekly physical education classes to gain social skills and self-esteem.
They are committed to nurturing children, treating them with understanding and positive reinforcement, maintaining a supportive and noncompetitive atmosphere and making fitness and learning fun. Their unique class programs are formulated so that youngsters succeed. There is no such thing as failure at My Gym.
For those looking for a pint before their flight, they can now chill out at the new Carlsberg Sports Bar.
Carlsberg, the Official Beer of the Barclays Premier League, has opened its first full-fledged sports-themed bar in Changi Airport to bring travellers and those in transit an immersive environment to experience Premier League football at its best.
Together with food and beverage operators, De-Prospero Pte Ltd, the new bar, located in Terminal 3 boasts a full sports theme complete from interior décor to staff attire and an exciting new bar menu.
Pedder Group’s largest concept in South East Asia will launch in the third quarter of 2015 at Scotts Square.
The second level of Scotts Square will welcome a new retail concept by footwear, handbags and accessories specialist Pedder Group which will present the largest offering of its type in Singapore, with more than 200 brands curated in an innovative store environment of 20,000 square feet and supported by exceptional service.
On Pedder Men’s Store – Following the launch of the Hong Kong flagship, the On Pedder Men’s store will be the ultimate destination for contemporary and luxury designer brands and is designed for the discerning man in search of anything from a utility high top sneaker to a tailored lace-up with a twist.
New Generation – Geared towards the young and daring, New Generation presents contemporary brands such as Pedder Red, and footwear brand, Ash.
Weekend & Sports – Dedicated to lifestyle and sports trends, this zone will feature key brands across this category as well as hard to find collaborations.
The Market Place – A space dedicated to creative collaborations and pop-ups which will showcase a rotation of projects that inspire and excite.
Cool Kids – Dedicated for children from 2 to 12 years old with all things mini from footwear, bags to sunglasses.
If you enjoy sports, or just bumping around, Bubble Bump Singapore is the place for you.
They are one of the leading providers of Bubble Sports in Singapore. Offering a wide variety of Bubble Sports which includes Bubble Soccer, Bubble Bowling and Bubble Royal Rumble.
Bubble Soccer is a unique version of soccer with a twist: Each player is enveloped inside a giant plastic bubble. This makes kicking the ball even more entertaining, especially when you start bumping into each other, or find yourself upside down!
Originally born in Norway, Bubble Soccer is a safe and exciting new sport that has taken the world by storm. This craze for the new sport has hit USA, Europe, Australia and it is now finally coming to Asia!
Be prepared to experience the most whacky, exhilarating and crazy time with your friends and colleagues. Soccer has just became a contact sport: Bump or be bumped.
McGettigan’s proudly wears the tagline “The Modern Irish Experience”, as it reflects the best of modern Irish food, culture, sports and music. The McGettigan's brand is steeped in Irish family history and uses this strong heritage and valuable experience to bring a real flavour of Ireland and its renowned hospitality to a global market. Each venue boasts unique décor, award winning Irish food and perfectly poured drinks with the world's top sporting events televised live on HD screens.
The bars frequently play host to some of the best in Irish and international live music, comedy and entertainment acts. McGettigan’s Pub was first opened in Ireland in the 1960’s on Queen Street, Dublin by Jim McGettigan. Since that day, the business has grown from Dublin, to Dubai and Abu Dhabi in the United Arab Emirates and returned home to Ireland with two outlets currently in operation in Counties Donegal and Limerick.
November 2013, McGettigan’s moved back home to the place where it all started for founder of the business, Jim McGettigan, as the award winning pub opened in Letterkenny, County Donegal in the North West of Ireland where Jim was born and raised.
Global sports retailer Decathlon, which had started as an online retailer in Singapore 18 months ago, is hoping to lead the way with its new 7,000 square foot space at Kim Yam Road. At its concept store, there are no cashiers. To make a purchase, customers need to log on its e-commerce platform.
The space also doubles up as its Southeast Asian headquarters. In the next four years, it plans to open five more retail stores in Singapore to complement its online marketing channel - with each store spanning an average of 30,000 square feet. Decathlon has also set up a huge 36,000 square metre warehouse in Jurong West in September.
Oxylane brings together two different activities: Creating international sports products and brands and local and on-line retail.
These two areas of expertise, along with all the brands, are united behind a common purpose: "Together, create desirability and make the pleasure and benefits of sport accessible to everyone."
Decathlon, the original chain created in 1976 near Lille, and the other local and on-line retail formats, sell Passion brand products, made with materials provided by our Component brands, and also the major international brands.