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French brand Lacoste opens a new store at Raffles City Shopping Centre in Singapore featuring its latest concept: “Le Club”. A first in South East Asia, the new concept reflects the synthesis of the brand and its creator René Lacoste in one location: the club.
The 1,873 square feet space is reminiscent of a tennis court with vintage design elements that are a nod to the brand’s heritage. These elements are juxtaposed against natural wood that gives the store a brightness which lets light in. The fitting rooms are also designed to look like locker rooms.
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The store offers a complete range of apparel, leather goods, fragrances and footwear. It features the quintessential polo wall which showcases Lacoste’s iconic L.12.12 polo shirts in its extensive color range, including the newly launched Paris Polo which is inspired by a dress shirt but created with the freedom and comfort of a polo. This store will also carry runway collections and special collections including the 85th anniversary collection that was created to celebrate both the heritage and innovation of the brand.
A personalized embroidery workshop was also built into the store to offer customization option for consumers wishing to personalize their Lacoste polos with their initials.
The new concept is part of the brand’s strategy to create a stronger brand identity and to strengthen the brand’s premium status throughout its global markets.
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Since the very first polo created in 1933, Lacoste relies on its authentic sportive roots to spring optimism and elegance on the world thanks to a unique and original lifestyle for women, men and children.
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Lacoste is a lifestyle brand, born of the inventiveness of a tennis champion, René Lacoste, who created the first polo shirt ever, initially for himself and for his friends, to be both relaxed and elegant on and off the tennis courts.
Nicknamed the Crocodile by the press in the late 1920's when he was a multiple Grand Slam tennis champion, René Lacoste had the animal embroidered on the blazer he wore on court, before making it the logo of his famous polo shirt.
Lacoste is famous today for its iconic polo shirt, available in a wide colour palette every season, but more broadly offers sportswear apparel for men and women, as well as shoes, eyewear, watches, fragrances, handbags and luggage, belts and home textile.
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Converse is a story of legends, heros, and innovators tied together by the love of sport. Established by Marquis Mills Converse in 1908, Converse is an American athletic shoe brand with nearly a century of authentic sports history and footwear innovation under its laces.Through innovation, leadership, and contirbutions to the evolution and popularity of basketball, tennis, football, baseball and track, Convere had forveer fused itself with the heritage and soul of American sports.
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Its rich hostory includes the shoe that revolutionized the game of basketball, witnessed the birth or rock and roll, and would later become an icon worldwide, the Chuck Taylor All Star. Converse Sports Performance, Sports Lifestyle and Sports Classics are built upon the pillars of American sports heritage.
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