hansel womenswear blends a sense of quirky playfulness with understated minimalism. Designer Jo Soh pulls together unexpected elements, creating highly-wearable pieces that suit spunky, confident women who can’t help standing out in a crowd. The label reflects her modern and unique take on retro-inspired styles, featuring her signature love for juxtaposing strong and subtle shades.

hansel, named after her beloved Jack Russell Terrier (a stray puppy she rescued off the streets) made its impressive debut at the Mercedes Australian Fashion Week in November 2003.

Since then, hansel has garnered many accolades and won many fans. The label - carried in hip boutiques in Japan, Australia, Singapore and Kuala Lumpur - regularly gets glowing reviews in the local and international press such as The International Herald Tribune and Hong Kong’s South China Morning Post. London-based online trends watchdog WGSN.com described Jo as a “total original” while The Sydney Morning Herald praised the label for being “ultra modern and fresh”. Influential design and lifestyle magazines Wallpaper* and Monocle endorsed hansel as a hot brand to know in their annual “Secret Elite” label directory in 2007 and 2008 and amongst the Top Five Fashion Designers in the Singapore Survey 2009 respectively. In 2009, Jo was named Designer of the Year at the Elle Awards.

hansel's new home from December 2010 is at the iconic Mandarin Gallery.

#02-14 Mandarin Gallery, 333A Orchard Road

Tel: +65 63370992 or email: [email protected]