One philosophy that -18C (read as minus 18 degrees) stands by is to merge palette-teasing frozen yogurt that is made of the finest ingredients together with an assortment of toppings to bring brand new excitements to their customers.

With that, -18C is going to take this experience like no other to a whole new level by targeting to the young audience and to the increasingly health conscious population in Singapore, where studies have shown that yogurt helps improve digestive health and a stronger immune system.

Dedicated to the vision, customers can be treated to unique concocted flavours as well as classic favorites; all at a reasonable price.

Quality and freshness is guaranteed with -18C as the ingredients will be the finest selected from Europe and Australia. With that it also promises that 100% natural ingredients will be used (No Gluten, No Artificial Sweeteners, No Artificial Flavouring, No Preservatives).

The process of freezing the yogurt does not kill off any significant amount of the cultures packed, so instead it goes into a dormant state. And when it is consumed (warm temperature within the body), these cultures then become active again to provide the consumer with all of the well-known health benefits.

The extensive menu will include more that 20 unique flavours together with classic favourites. In addition, over 20 toppings will be available for customers, of which, 80% of them will be daily-cut fresh fruits, not forgetting other assortments such as chocolates and nuts. Spin off products will include freshly squeezed fruit juices and yogurt drinks. This is to provide an alternative to customers who may not be too receptive to frozen yogurt.

This concept will identity itself with the 13-25 target audience age group, where they will most likely drawn to the branding of this shop that revolves around healthy living and pure unrefined pleasure. The interiors will be furnished with a modern and yet cozy décor. Counter servers with a friendly and bubbly charisma will be chosen, as it will liven up the atmosphere for customers.

-18C aims to make itself the healthy escapade, where entertainment can be healthy at an affordable price.

112 Katong Mall #B1-19

Email: [email protected]

3 storey conservations and 5 storey with attic level rear extension of commercial with main entrance facing North-East orientation towards Joo Chiat Road. 23 mechanized car park, Gym room, function room and sky swimming pool with pool deck & water feature at attic storey.

Digital lockset for keyless access to units at main door. High end quality bathroom fitting. Ceiling Height is 2.8 meter. Perfect for Small Office Home Office (SOHO) lifestyle. A vibrant enclave within reach of popular eateries, food centre, Parkway Parade and Katong Mall.

206 - 222 Joo Chiat Road. Showflat on Onan Road

Tel: +65 91276888

The 20-year-old Katong Mall in East Coast Road has undergone a $60 million face-lift.

The mall will have about 150 shops including a cinema, retail outlets as well as a myriad of food and beverage outlets, pubs and bars. The current five-storey building will have an additional floor built at the top to house a Golden Village cineplex. There will also be an additional basement level to ease the building's parking squeeze. The extra level will boost the maximum capacity of its carpark to 310 spaces, from the current 179.

Katong Mall, East Coast Road