The Tommy Hilfiger collection consists of casual sportswear and accessories for men and women that reflect the classic American cool brand mission. Specifically targeting the 25 to 45 year old consumer, the Tommy Hilfiger label appeals to those seeking a new interpretation on classic American style. The new 3,900 sq. ft. store packed full with Americano fashion styles has opened at the upmarket Knightsbridge.
The two floors have been carefully laid out with Tommy Hilfiger’s signature design elements including the use of vintage posters, iconic New York landscape posters and references to the American flag in shades of red, white and blue. Oak herringbone carpet flooring lends itself to a naughty rustic look, with bright Persian carpets offering a rather decadent contract.
The trademark Yacht Club pieces with a navy, classic feel available in mainly white and red spanning parkas, shirts and peacoats. The fine-striped boy shorts and seersucker blazer are also signature items. The Blues Collection offers more of the preppy look which has always kept Tommy Hilfilger well ensconsed with the Ivy League university students and wannabes.
Founded by Stephen Marks in 1972, French Connection, the edgy, attitudinal, high street British fashion brand set out to create well-designed and fashion-forward clothing with a quirky spin on design. With more than 1,500 outlets across 25 countries worldwide, French Connection is truly a global fashion brand. French Connection The Shoppes at Marina Bay Sands is Singapore flagship store with full collection available in-store. Check out the new collection in store now.
For those of you who love Fashion with an Attitude, you would be glad to know that French Connection is back in Singapore, this time with a bigger bang at their all-new Marina Bay Sands boutique. With the appointment of a new distributor, Kai Yan Pte Ltd, French Connection remains the preppy and chic high-street brand but with a new store facade and in-store concept. Experience “Virtual Merchandising”, while browsing through their wide collection of apparel.
Can’t foresee how that blazer can go with other outfits or whether you can jazz up that understated dress? Have no worries as the “Virtual Merchandising” concept is akin to having your own personal stylist to mix-and-match the pieces for you, as matching pieces of clothing are already grouped together on the racks, making sure that you will always be donning the perfectly-coordinated ensemble. The shopping experience at the new French Connection will be similar to browsing the latest fashion magazine, where you’d be able to learn a few fashionista worthy tricks on how to unexpectedly match certain pieces together.
The spacious store at Marina Bay Sands carries both men’s and women’s collections and reflects the brand’s urban edginess with its concrete and wood flooring and open-concept shopping layout and display racks. Don’t be content with just viewing the collections through the shopfront windows, but try out the affordable preppy British and Relaxed-Riviera influenced collections yourself in their matching sets, you might surprise yourself with a brand new look that you might not have thought about trying on your own accord.
The Spring/Summer 2011 French Connection female line is feminine and its colour palettes range from navy, white and cream to red Japanese and confetti floral prints. Check out their colourful checkered halter summer dresses and unstructured silk shorts that are perfect for a weekend by the beach or summer picnic, as well as their leather tan mini-skirts and shift dresses with sequinned necklines that will work great for dress-down Fridays in the office. For the men, casual open check shirts with micro and cutaway collars, bright coloured polos and classic chino trousers pairs masculinity with preppy collegiate team stripes.
Recently, the store also launched their Spring/Summer 2011 collection with their quirky and tongue-in-cheek campaign named “Your Are Man?” and “You are Woman?” that challenges gender norms and ups the sex appeal by turning social convention and expectations topsy-turvy with their unexpected endings.
#B2-112 The Shoppes, Marina Bay Sands, 10 Bayfront Avenue
This beautiful store brings American classics into the heart of Orchard Road marks another shopping destination for all fashion lovers, for both mens & ladies.
The newly opened Brooks Brother flagship store stands at almost 4,000 sq ft spread over two levels, complete with white classic finishing touches, befitting of the Brooks Brothers image. They wanted to provide shoppers a unique experience. Customers will find exclusive collection pieces only available at their flagship and women who have been fans of Brooks Brothers’ wide range of offerings overseas, will also be excited to know that they are expanding their women’s offerings through this store.
Thenew Spring/Summer2011 collection was revealed at the opening of this flagship store, which unites the classic business heritage of Brooks Brothers with an appreciation for relaxation and celebration. For women, the same aesthetic philosophy endures, also with a nod to spring discovery as this collection pays homage to the vintage American country club.
Bright bold retro prints take centre-stage with classic feminine silhouette, exuding clean sophistication but, for the contemporary woman. For men, the timeless essentials still feature prominently although now inspired by the sun, sea and surf. A mix of ocean cool colours, neutral palates and accents of crisp red are incorporated with a return to an iconic era of American sportswear.
Designers take the vintage notion of uniforms to modern time with the Levi’s jeans, checkshirt and Barracuda-type jacket look; letterman style jacket; and preppy school ensemble. All these are now updated with slimmer, trimmer and modern fits.
Established in 1818, Brooks Brothers has long been a fashion innovator. Brooks Brothers was the first to offer ready-to-wear clothing and has continued throughout its history with iconic product introductions including: seersucker, madras, the non-iron shirt and the original button-down collar. Nearly two centuries later, Brooks Brothers is proud to uphold the same traditions and values and to be the premier lifestyle destination for ladies and gentlemen from every generation. Since its founding 192 years ago in New York, Brooks Brothers has become a legendary international retailer with nearly 400 stores in 17 countries while maintaining a steadfast commitment to exceptional quality, style, service, and value.
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